Google Analytics Certification Exam Questions and Answers 2022
Google Analytics Certification Exam Answers 2022
Want to Clear Google Analytics Certification Exam in 2022? Well, here in this post we are providing you updated Google Analytics Certification questions and answers asked in 2021. Questions and their answers are approximately 100% correct. If you would like to make sure of its correctness, you can execute it. During this post, we just wish to assist applicants to pass their Google Analytics exam pretty at ease at the first try. There are a lot of applicants who effort to get the correct answer for the Google Analytics Certification Exam 2020.
Google Analytics Certification Study Guide 2022
As you are familiar with, you are set to 90 minutes to answer 70 questions and for passing it, you have to achieve 80% marks way out of 70 questions, you require to answer appropriately for 56 questions. It is not a simple job as it shows. So, Get these questions and pass in just first try.
Google Analytics Certification for Beginners:
1. To recognize users across different devices, what is required for User ID?
- Attribution Models
- Google Ads Linking
- User ID
- Audience Definitions
2. What data table display compares report metrics to the website average?
- Pivot
- Comparison
- Percentage
- Performance
3. Views can include website data collected before the view was created.
- True
- False
4. What report shows the percent of site traffic that visited previously?
- Sales Performance report
- Frequency & Recency report
- Referrals report
- New vs Returning report
5. Which assets cannot be shared in the Solutions Gallery?
- Custom reports
- Segments
- Custom Dimensions
- Goals
6. When will Google Analytics be unable to identify sessions from the same user by default?
- When the sessions happen in the same browser on the same device
- When the sessions happen in the same browser on the same day
- When the sessions share the same browser cookie
- When the sessions happen in different browsers on the same device
7. When does the tracking code send an event hit to Google Analytics?
- Every time a user adds an event to their calendar
- Every time a user makes a reservation
- Every time a user performs an action with event tracking implemented
- Every time a user performs an action with pageview tracking implemented
8. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Channel Groupings
- Multi-Channel Funnels
- Conversion tracking
- Attribution modeling
9. What data is Google Analytics Goals unable to track?
- Watching a video
- Making a purchase
- Customer’s lifetime value
- Signing up for a newsletter
10. What report identifies browsers that may have had problems with a website?
- The Active Users report
- The Browser & OS report
- The Source/Medium report
- The New vs Returning report
11. In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
- TRUE
- FALSE
12. What filter would only include data from a campaign titled "Back to School" in Campaign reports?
- Custom Include filter with field “Campaign Name” and pattern “back to school”
- Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
- Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
- Custom Include filter with field “Page Title” and pattern “back to school”
13. Which default traffic source dimensions does Google Analytics report for each website visitor?
- Source and Medium
- Campaign and Ad Content
- Campaign and Medium
- Source, Medium, Campaign, and Ad Content
14. What report shows which web pages get the most traffic and highest engagement?
- Active Users report
- All Pages report
- Frequency and Recency report
- Engagement report
15. What feature must be enabled to use Multi-Channel Funnels?
- Advertising features
- In-page Analytics
- Custom dimensions
- Goals or Ecommerce
16. What is a “secondary dimension” in Google Analytics?
- A visualization to understand the impact of data
- A dashboard widget that offers more specific analysis
- An additional report dimension for more specific analysis
- An additional report metric for more specific analysis
17. What model represents the hierarchical structure of a Google Analytics account?
- Account > View > Property
- View > Account > Property
- Account > Property > View
- Property > Account > View
18. For autotagging, what parameter does Google Ads include in the destination URL?
- utm=
- urlid=
- adid=
- gclid=
19. When does the Analytics tracking code send a pageview hit to Google Analytics?
- Every time a user loads a webpage with embedded tracking code
- Every time a user adds an item to an online shopping cart
- Every time a user clicks a video on a website
- Every time a user searches on a website
20. View filters may be applied retroactively to any data that has been processed.
- True
- False
21. To recognize users across different devices, what feature must be enabled?
- Attribution Models
- User ID
- Audience Definitions
- AdWords Linking
22. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- Active Users report
- Users Flow report
- Cohort Analysis report
- User Explorer report
23. What feature would be used to collect how many times users downloaded a product catalog?
- Custom Dimension
- Event Tracking
- Calculated Metrics
- Custom Report
24. Auto-tagging is used to collect data from what kind of traffic?
- Search engine traffic other than Google
- Social media traffic
- AdWords Campaign traffic
- Website referral traffic
25. Which user characteristic may NOT be used to change keyword bids in Google Ads?
- time of day
- ad preference
- location
- device
26. What would prevent data from appearing in a Custom Report?
- You’ve applied too many metrics to the Custom Report
- You haven’t shared that Custom report with users in the same view
- You’ve applied a filter that filters out all of your data
- You’ve applied too many dimensions to the Custom Report
27. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
- Ecommerce reports
- Goals reports
- Acquisition reports
- Multi-Channel Funnel reports
28. What feature collects company-specific data such as Member Status?
- Event Tracking
- Custom Filter
- Custom Dimension
- Custom Metric
29. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
- As an interaction
- As a click
- As an event
- As a bounce
30. To increase the speed at which Google Analytics compiles reports, what action could be taken?
- Remove any filters you have added to the view
- Choose “Faster response” in the sampling pulldown menu
- Choose “Greater precision” in the sampling pulldown menu
- Remove any Secondary Dimensions you have added to the report
31. What feature is required to track customer search terms on a website?
- Data Import
- Enhanced Ecommerce
- Search filters
- Site Search
32. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- Television commercials
- Paid and organic search
- Website referrals
- Social network
33. What scope applies to Custom Metrics?
- User
- Session
- Hit
- Event
34. View filters are applied in what order?
- Alphabetical order
- Sequential order
- Random order
- Creation date
35. Sampling is applied to reports before segmentation.
- True
- False
36. What is a “metric” in Google Analytics?
- A dimension that can help you analyze site performance.
- The numbers in a data set often paired with dimensions.
- The dates in your date range.
- A segment of data separated out in a report for comparison.
37. When the same default tracking code is installed on pages with different domains, what will result?
- Analytics will associate users and sessions with their respective domains
- Analytics will send an alert about duplicate data collection
- Analytics will associate users and sessions with a single domain
- Analytics will not associate users and sessions with any domain
38. What data does Google Analytics prohibit collecting?
- Personally identifable information
- Product SKU(s)
- Billing city
- Purchase amount
39. What feature can join offline business systems data with online data collected by Google Analytics?
- AdWords Linking
- Data import
- User ID
- Goal tracking
40. What Remarketing audiences cannot be defined by default?
- Users who visited a specific page on a website
- Users who visited a physical store
- Users who speak a particular language
- Users who played a video on a website
Google Analytics Certification Exam Answers 2021
41. What report shows the percentage of traffic that previously visited a website?
- Behavior > New vs returning the report
- Behavior > Frequency and Recency report
- All traffic > Referrals report
- Interests > Affinity categories report
42. Google Analytics cannot collect data from which systems by default?
- Mobile devices
- Online point-of-sale systems
- Websites
- Offline inventory database
43. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
- /ordercomplete/index.html
- /ordercomplete.php
- /ordercomplete/thank_you.html
- /order/complete.php
44. What is a “dimension” in Google Analytics?
- A comparison of data between two date ranges.
- An attribute of a data set that can be organized for better analysis.
- The total amount of revenue a business has made in a given date range.
- A report that offers information about your audience.
45. What is not a benefit of using segments to analyze data?
- Permanently modify the data in a view
- Analyze users by single or multi-session conditions
- Compare behavior metrics for groups of users like Converters vs non Converters
- Isolate and analyze specific conversion paths using conversion segments
46. In Custom Reports, what must metrics and dimensions share in order to report accurately?
- Same scope
- Same index
- Same Custom Report
- Same view
47. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
- Data Import
- The Measurement Protocol
- Browser cookies
- The Networking Protocol
48. Which parameters can be included with an event hit for reporting?
- Category, Action, Label, Unique Events
- Category, Action, Label, Total Events
- Category, Action, Label, Value
- Event, Category, Action, Label
49. Segments will not allow you to do what?
- Create subsets of sessions or users
- Permanently alter data
- Build custom Remarketing lists
- Isolate and analyze data
50. What report compares metrics based on user acquisition date over a series of weeks?
- Users Flow report
- Active Users report
- Cohort Analysis report
- User Explorer report
51. When does a default Analytics session expire?
- At noon every day
- When a user is inactive on your website for more than 30 minutes
- When a user opens another browser window
- After 30 minutes, regardless of user activity on your website
52. What cannot be collected by the default Analytics tracking code?
- Device and operating system
- Browser language setting
- User’s favorite website
- Page visits
53. What report shows a visual representation of user interactions on a website?
- Behavior Flow report
- Content Drilldown report
- Landing Pages report
- Treemaps report
54. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
- Users who are female and have children
- Users 25 to 34 years old who have their browser set to Spanish
- Users who engaged in a social media or email campaign
- Users who viewed a page on a website, then watched a video
55. What type of Custom Report shows a static sortable table with rows of data?
- Flat Table
- Map Overlay
- Pivot Table
- Explorer
56. What is not a benefit of Google Analytics Remarketing?
- Show customized ads to customers who have previously visited your site
- Allow customers to quickly reorder an item they have previously purchased
- Create remarketing lists based on custom segments and targets
- Create remarketing lists without making changes to your existing Analytics snippet
57. To track users and sessions across multiple domains, what first must be set up?
- AdWords Linking
- Data Import
- Ad Exchange Linking
- Cross-domain tracking
58. What report indicates the pages of a website where users first arrived?
- Location report
- All Pages report
- Landing Pages report
- Pages report
59. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
- Just before the closing tag of your website
- Just after the opening tag of your website
- Just before the closing tag of your website
- Just after the opening tag of your website
60. Which three campaign parameters are recommended to manually track campaigns?
- Source, Content, and Term
- Medium, Source, and Content
- Medium, Source, and Campaign
- Campaign, Content, and Term
61. Once filters have been applied, what is the option to recover filtered data?
- Data may be recovered within 5 days
- Data may be recovered within 30 days
- Filtered data is not recoverable
- Data may be recovered within 10 days
62. What criteria cannot be used to create a Custom Segment?
- Dimensions
- Metrics
- Ad type
- Sequences of user actions
63. What is the “Bounce Rate” in Google Analytics?
- The number of times unique users returned to your website in a given time period
- The percentage of visits when a user landed on your website and exited without any interactions
- The percentage of total site exits
- The percentage of sessions in which a user exits from your homepage
Google Analytics IQ Assessment Answers 2021
64. In Multi-Channel Funnel Reports, how are default conversions credited?
- Second to last campaign, search, or ad
- Last campaign, search, or ad
- Equal credit along the conversion touchpoints
- First campaign, search, or ad
65. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
- 0
- 1
- 2
- 3
66. What report indicates where users start or exit the conversion funnel?
- Cohort Analysis report
- Goal Flow report
- User Timings report
- Treemaps report
67. What report shows which types of mobile devices visited a website?
- Technology > Network report
- All traffic > Source/Medium report
- Site Content > Landing Page report
- Mobile > Devices report
68. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
- 0
- 1
- 2
- 3
69. Sharing a Custom Report will share the report configuration and data included in the report.
- True
- False
70. What scope levels available for dimensions and metrics?
- Hit-level, session-level, product-level, or user-level scope
- Location-level, duration-level, product-level, or user-level scope
- Event-level, session-level, transaction-level, or user-level scope
- Event-level, duration-level, transaction-level, or user-level scope
71. Metrics cannot be paired with dimensions of the same scope.
- False
- True
72. Which of these criteria CANNOT be used to create a Custom Segment?
- Ad type
- Dimensions
- Metrics
- Sequences of user actions
73. Which of these does Google Analytics use to distinguish new and returning users?
- A randomly-assigned unique identifier and browser cookie
- Facial recognition technology
- Artificial intelligence
- A sequentially-assigned unique identifier and browser cookie
74. Which reports show websites that send traffic to your pages?
- All Traffic
- Behavior
- Demographics
- Geo
75. Filters let you include, exclude, or modify the data you collect in a view.
- True
- False
76. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
- Assisted conversion
- Primary conversion
- Last-click attribution
- Second-to-last-click attribution
77. What is not considered a default “medium” in Google Analytics?
- Organic
- Referral
- CPC
78. Which of the following is not a required parameter in the URL builder?
- Campaign Content
- Campaign Medium
- Campaign Name
- Campaign Source
- All of these are required
79. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
- Visits
- Bounce Rate
- Ecommerce Conversion Rate
- Page Value
- Pages / Visit
80. Which of the following metrics would most strongly suggest a poorly performing landing page?
- % New Visits > 90%
- Bounce Rate < 90%
- None of these answers< 90%
- Bounce Rate > 90%
- Session Duration > 5 minutes
81. You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times.
- 5
- 2
- 1
- 0
82. Filters cannot perform what action on collected data?
- Include data from specific subdomains
- Convert dynamic page URLs to readable text strings
- Include shopping preferences
- Exclude traffic from particular IP addresses
83. Within how many days can a deleted view be restored?
- 25
- 15
- 35
- 5
84. What is not a benefit of Google Analytics Remarketing?
- Show customized ads to customers who have previously visited your site
- Create remarketing lists based on custom segments and targets
- Allow customers to quickly reorder an item they have previously purchased
- Create remarketing lists without making changes to your existing Analytics snippet
85. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
- TRUE
- FALSE
86. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
- /ordercomplete/index.html
- /ordercomplete.php
- /order/complete.php
- /ordercomplete/thank_you.html
87. You can only apply a Custom Dimension to data that was collected after you created the dimension.
- True
- False
88. If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
- False
- True
89. Which of these would prevent data from appearing in a Custom Report?
- You’ve applied too many metrics to the Custom Report
- You’ve applied a filter that filters out all of your data
- You haven’t shared that Custom report with users in the same view
- You’ve applied too many dimensions to the Custom Report
90. Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
- Filter 1: include Brazil > Filter 2: include Argentina
- Filter 1: exclude Peru or Bolivia
- Filter 1: include Brazil or Argentina
- include Argentina > Filter 2: include Brazil
91. What is a “metric” in Google Analytics?
- A dimension that can help you analyze site performance.
- The dates in your date range.
- The numbers in a data set often paired with dimensions.
- A segment of data separated out in a report for comparison.
92. What report indicates the last page users viewed before leaving your website?
- Pages report
- All Pages report
- Exit Pages report
- Landing Pages report
93. To recognize users across different devices, what feature must you enable?
- Attribution Models
- Audience Definitions
- User ID
- AdWords Linking
94. if you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
- 0
- 1
- 3
- 2
95. You cannot change the default session timeout duration in Google Analytics.
- True
- False
96. What is the “Bounce Rate” in Google Analytics?
- The number of times unique users returned to your website in a given time period
- The percentage of total site exits
- The percentage of visits when a user landed on your website and exited without any interactions
- The percentage of sessions in which a user exits from your homepage
97. Assigning a value to a Google Analytics Goal allows you to do which of the following?
- Track actual revenue from your conversions
- Analyze the conversion funnel on your website.
- Compare goal conversions and measure changes and improvements to your site
- Track real-time revenue for your business
98. Which of these is NOT possible when you link your AdWords account to Google Analytics?
- View AdWords click and cost data alongside your site engagement data in Google Analytics
- Create remarketing lists in Analytics to use in AdWords campaigns
- Adjust keyword bids inside Google Analytics
- Import Analytics goals and transactions into AdWords as conversions
99. Which kinds of hits do Google Analytics track?
- Page-tracking hit
- Event-tracking hit
- All of the above
- Ecommerce-tracking hit
100. What is a “dimension” in Google Analytics?
- A comparison of data between two date ranges.
- A report that offers information about your audience.
- An attribute of a data set that can be organized for better analysis.
- The total amount of revenue a business has made in a given date range.
Google Analytics Certification Study Material 2020
Which of the following is not a required parameter in the URL builder?
Campaign Name
Campaign Medium
Campaign Content
Campaign Source
All of these are required
Which of the following metrics would most strongly suggest a poorly performing landing page?
Bounce Rate > 90%
% New Visits > 90%
Session Duration > 5 minutes
Bounce Rate < 90%
None of these answers
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Visits
Ecommerce Conversion Rate
Page Value
Bounce Rate
Pages / Visit
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:
send data to Google Analytics from any web-connected device
Campaign Name
Campaign Medium
Campaign Content
Campaign Source
All of these are required
Which of the following metrics would most strongly suggest a poorly performing landing page?
Bounce Rate > 90%
% New Visits > 90%
Session Duration > 5 minutes
Bounce Rate < 90%
None of these answers
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Visits
Ecommerce Conversion Rate
Page Value
Bounce Rate
Pages / Visit
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:
send data to Google Analytics from any web-connected device
send data to Google Analytics from a kiosk or a point of sale system
upload aggregated data tables to Google Analytics
A and B only
A, B, and C
Which of the following is a hit type tracked by Google Analytics?
page tracking hit
event tracking hit
eCommerce tracking hit
all of these are hit types tracked in Google Analytics
Which of the following could be measured by defining a goal in Google Analytics?
upload aggregated data tables to Google Analytics
A and B only
A, B, and C
Which of the following is a hit type tracked by Google Analytics?
page tracking hit
event tracking hit
eCommerce tracking hit
all of these are hit types tracked in Google Analytics
Which of the following could be measured by defining a goal in Google Analytics?
the percentage of visits that contain only one page view
the percentage of visits that result in a site registration
conversion rate
the percentage of visits during which visitors spent at least two minutes on the site
All of these could be measured by defining a goal in Google Analytics
Which of the following would prevent destination goal conversions from being recorded?
There was a misspelling in the URL of the goal definition.
The tracking code is missing from the conversion page.
The match type in the goal definition is incorrect.
All of these would prevent a destination goal from recording
True or False: The order in which filters appear in your view settings matters.
False: Filters are no necessarily executed in the order in which they appear.
True: Filters are executed in the order in which they appear.
Which of the following questions can be answered using the goal flow report?
the percentage of visits that result in a site registration
conversion rate
the percentage of visits during which visitors spent at least two minutes on the site
All of these could be measured by defining a goal in Google Analytics
Which of the following would prevent destination goal conversions from being recorded?
There was a misspelling in the URL of the goal definition.
The tracking code is missing from the conversion page.
The match type in the goal definition is incorrect.
All of these would prevent a destination goal from recording
True or False: The order in which filters appear in your view settings matters.
False: Filters are no necessarily executed in the order in which they appear.
True: Filters are executed in the order in which they appear.
Which of the following questions can be answered using the goal flow report?
Do visitors usually start my conversion process from the first step or somewhere in the middle?
All of these can be answered using the goal flow report.
Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
True or False: When you share a link to a custom report, you share the data in the report.
True. Sharing a link to a custom report shares the data in the report.
False. Sharing a link to a custom report only shares a template for the report.
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
Last Interaction model
First Interaction model
Linear model
Last Non-Direct Click model
The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
Goals
Segments
Custom reports
B and C only
A, B, and C
You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
Annotations
Intelligence Events
Real-Time
Secondary Dimensions
Advanced Segments
In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
Assisted Conversion Value
Conversion Rate
First Interaction (Click) Conversions
none of these metrics
Your Multi-Channel Funnel reports have no data. What is the most likely reason?
You haven't implemented Goals or Ecommerce
You haven't enabled demographic data
You are not using Google Tag Manager
You are not using Content Experiments
You haven't set up Goal Funnels
Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Remarketing
Interest Categories
Demographic reporting
B and C only
A, B, and C
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
bounce rate
session duration
pageviews
conversion rate
True or False: Once a view is deleted it cannot be restored.
True: Deleted views cannot be restored at any time.
All of these can be answered using the goal flow report.
Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
True or False: When you share a link to a custom report, you share the data in the report.
True. Sharing a link to a custom report shares the data in the report.
False. Sharing a link to a custom report only shares a template for the report.
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
Last Interaction model
First Interaction model
Linear model
Last Non-Direct Click model
The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
Goals
Segments
Custom reports
B and C only
A, B, and C
You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
Annotations
Intelligence Events
Real-Time
Secondary Dimensions
Advanced Segments
In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
Assisted Conversion Value
Conversion Rate
First Interaction (Click) Conversions
none of these metrics
Your Multi-Channel Funnel reports have no data. What is the most likely reason?
You haven't implemented Goals or Ecommerce
You haven't enabled demographic data
You are not using Google Tag Manager
You are not using Content Experiments
You haven't set up Goal Funnels
Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Remarketing
Interest Categories
Demographic reporting
B and C only
A, B, and C
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
bounce rate
session duration
pageviews
conversion rate
True or False: Once a view is deleted it cannot be restored.
True: Deleted views cannot be restored at any time.
False: You have 35 days to restore a view after it is deleted.
What is the URL parameter that autotagging appends to an AdWords destination URL?
userid=
_ga=
gclid=
clickid=
utm=
You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
Email traffic will always appear as referral and cannot be tracked separately
Email is default medium in Google Analytics and will automatically appear in your reports
Email traffic can be tracked using manual tagging with UTM parameters
Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
Custom dimensions
Goal tracking
Data import
Custom channel groupings
You can adjust the report sample size in Google Analytics by:
adjusting the session timeout control
adding a segment to your report
any of these actions will adjust the sample size
adjusting a control in the reporting interface
Which report would you use to determine the percent of your site traffic that has already been to your site before?
Behavior – New vs returning report
Behavior – Frequency & Recency report
Interests – Affinity categories report
All traffic – Referrals report
Ecommerce – Sales performance report
True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
True: A session is considered a “bounce” if the user views one page of the site and then leaves.
What is the URL parameter that autotagging appends to an AdWords destination URL?
userid=
_ga=
gclid=
clickid=
utm=
You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
Email traffic will always appear as referral and cannot be tracked separately
Email is default medium in Google Analytics and will automatically appear in your reports
Email traffic can be tracked using manual tagging with UTM parameters
Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
Custom dimensions
Goal tracking
Data import
Custom channel groupings
You can adjust the report sample size in Google Analytics by:
adjusting the session timeout control
adding a segment to your report
any of these actions will adjust the sample size
adjusting a control in the reporting interface
Which report would you use to determine the percent of your site traffic that has already been to your site before?
Behavior – New vs returning report
Behavior – Frequency & Recency report
Interests – Affinity categories report
All traffic – Referrals report
Ecommerce – Sales performance report
True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
True: A session is considered a “bounce” if the user views one page of the site and then leaves.
False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.
What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website?
Real Time reporting
Segmentation
View filters
Multi-channel funnels
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
Browser
All of these dimensions
Device Category
Language
None of these dimensions
Using filters, you can _____
exclude data from a view
change how the data looks in your reports
All of these answers apply
include data in a view
Which of the following are measures of traffic volume?
Visits
Bounce Rate
Margin
Time on Site
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
Create a new web property and add the new tracking code to the pages on the subdirectory
Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
Path Length
Time Lag
Conversion Value
Top Conversion Paths
Assisted/Last Interaction Conversions
Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
responsive web design
query string parameters
All answers are correct
Flash and AJAX events
server redirects
What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website?
Real Time reporting
Segmentation
View filters
Multi-channel funnels
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
Browser
All of these dimensions
Device Category
Language
None of these dimensions
Using filters, you can _____
exclude data from a view
change how the data looks in your reports
All of these answers apply
include data in a view
Which of the following are measures of traffic volume?
Visits
Bounce Rate
Margin
Time on Site
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
Create a new web property and add the new tracking code to the pages on the subdirectory
Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
Path Length
Time Lag
Conversion Value
Top Conversion Paths
Assisted/Last Interaction Conversions
Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
responsive web design
query string parameters
All answers are correct
Flash and AJAX events
server redirects
Google Analytics Individual Qualification Exam Answers 2020 pdf
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
First Interaction model
Linear model
Last Non-Direct Click model
Last Interaction Model
You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?
Intelligence
Events
Annotations
Real-Time
Which of the following should you NOT collect with the Google Analytics commerce JavaScript?
product SKU(s)
credit card number
billing city
tax amount
purchase amount
Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
Use a pivot table with two dimensions
Apply a table filter
Add a primary dimension
Add a secondary dimension
Sort the table by sessions from highest to lowest
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
one account, one property, one view
one account, no properties, two views
one account, two properties, two views
one account, one property, no views
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.
Source, medium, campaign and Ad content
Source and Medium
Campaign and Ad Content
Campaign and medium
Google Analytics can recognize returning users:
Google Analytics cannot recognize returning users on any device
on websites, IOS mobile apps, Android mobile apps
on websites only
on websites, Android mobile apps
Which of the following are dimensions?
Screen resolution
Bounce rate
Region
% new visits
You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
Annotations
Real-Time
Intelligence Alert
Secondary Dimensions
You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
City and Goal Conversion Rate as a secondary dimension
Operating System and City as a secondary dimension
Goal Conversion Rate and City as a secondary dimension
Anyone of these options
Which of the following would be valid segment to consider using to analyze traffic pattern in your data?
Traffic by marketing channel
Traffic by geography
Traffic by time of day
Traffic by device category
All of these answers are correct
Which of the following metrics shows the number of times your ads were displayed?
Clicks
CTR
Pageviews
Visits
Impressions
You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to?
Annotations
Custom Reports
Segments
Analytics Intelligence
Dimension Widening
You should add Analytics tracking code to your site________
At the beginning of your fiscal year only
Before documenting business objective
After implementation planning
During measurement planning
Specifying a goal value allows Google Analytics to calculate _______
Revenue per Click
Bounce Rate
Ecommerce Revenue
Average Order Value
What is the purpose of the URL Builder?
Using the URL builder is required in order to track Adwords visits
To generate URL tracking parameters that need to be appended to an organic search result
To generate a URL with tracking parameters
To optimize landing page
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select
example.com/thankyou/receipt.php
example.com/thankyou.php
example.com/thankyou.html
All of these would count as goal
What is the first step of analytics planning?
Create your implementation plan
Document your technical infrastructure
Implement Google Analytics
Define your overall measurement plan and business objectives
The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your pages report. How can this be achieved?
Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home
Use a Search and Replace custom filter on the Request URI field where Search string is “/index” and Replace string is “/home”
Which of the following is a session level interaction?
Ecommerce transaction
Event
All of these answers are correct
Pageview
Social interaction
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?
Annotations
secondary dimensions
Analytics Intelligence
Real-Time
Which of the following would you use to set up a custom alert?
Real-Time
Conversion
Content
Intelligence
Which of the following are possible uses of views within a single Google Analytics account?
to look more closely at traffic to a specific part of a site (a page or selection of pages)
to track domains that belong to another account
to look more closely at traffic to a specific subdomain
to limit a users access to a subset of data
all of these are possible uses of views
Which of the following are tracked by Site Speed reports?
page-load time for a sample of page views on your site
how quickly images load
how quickly the browser parses a page and makes it available for user interaction
button click response time
All answers are correct
Which of the following is a valid tagged custom campaign
example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
All of these are valid
Which of the following is a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non Converters.
You can analyze your users and/or their sessions according to single or multi-session conditions.
You can isolate and analyze specific conversion paths using conversion segments.
You can permanently modify the data in your view, for example excluding internal or bot traffic.
A,B, and C only
A,B,C & D
You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
A) 1
B) 5
C) 2
D) 0
What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
View filters
Advanced Segments
Report filters
Custom Dimensions
Which of the following is an advantage of implementing Google Tag Manager?
You can add Google Analytics tags to your site without editing site code.
You can add AdWords tags to your site without editing site code.
You can add non-Google tags to your site without editing site code.
You can change configuration values in your mobile app without rebuilding a new binary.
All of these answers are correct.
First Interaction model
Linear model
Last Non-Direct Click model
Last Interaction Model
You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?
Intelligence
Events
Annotations
Real-Time
Which of the following should you NOT collect with the Google Analytics commerce JavaScript?
product SKU(s)
credit card number
billing city
tax amount
purchase amount
Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
Use a pivot table with two dimensions
Apply a table filter
Add a primary dimension
Add a secondary dimension
Sort the table by sessions from highest to lowest
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
one account, one property, one view
one account, no properties, two views
one account, two properties, two views
one account, one property, no views
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.
Source, medium, campaign and Ad content
Source and Medium
Campaign and Ad Content
Campaign and medium
Google Analytics can recognize returning users:
Google Analytics cannot recognize returning users on any device
on websites, IOS mobile apps, Android mobile apps
on websites only
on websites, Android mobile apps
Which of the following are dimensions?
Screen resolution
Bounce rate
Region
% new visits
You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
Annotations
Real-Time
Intelligence Alert
Secondary Dimensions
You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
City and Goal Conversion Rate as a secondary dimension
Operating System and City as a secondary dimension
Goal Conversion Rate and City as a secondary dimension
Anyone of these options
Which of the following would be valid segment to consider using to analyze traffic pattern in your data?
Traffic by marketing channel
Traffic by geography
Traffic by time of day
Traffic by device category
All of these answers are correct
Which of the following metrics shows the number of times your ads were displayed?
Clicks
CTR
Pageviews
Visits
Impressions
You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to?
Annotations
Custom Reports
Segments
Analytics Intelligence
Dimension Widening
You should add Analytics tracking code to your site________
At the beginning of your fiscal year only
Before documenting business objective
After implementation planning
During measurement planning
Specifying a goal value allows Google Analytics to calculate _______
Revenue per Click
Bounce Rate
Ecommerce Revenue
Average Order Value
What is the purpose of the URL Builder?
Using the URL builder is required in order to track Adwords visits
To generate URL tracking parameters that need to be appended to an organic search result
To generate a URL with tracking parameters
To optimize landing page
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select
example.com/thankyou/receipt.php
example.com/thankyou.php
example.com/thankyou.html
All of these would count as goal
What is the first step of analytics planning?
Create your implementation plan
Document your technical infrastructure
Implement Google Analytics
Define your overall measurement plan and business objectives
The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your pages report. How can this be achieved?
Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home
Use a Search and Replace custom filter on the Request URI field where Search string is “/index” and Replace string is “/home”
Which of the following is a session level interaction?
Ecommerce transaction
Event
All of these answers are correct
Pageview
Social interaction
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?
Annotations
secondary dimensions
Analytics Intelligence
Real-Time
Which of the following would you use to set up a custom alert?
Real-Time
Conversion
Content
Intelligence
Which of the following are possible uses of views within a single Google Analytics account?
to look more closely at traffic to a specific part of a site (a page or selection of pages)
to track domains that belong to another account
to look more closely at traffic to a specific subdomain
to limit a users access to a subset of data
all of these are possible uses of views
Which of the following are tracked by Site Speed reports?
page-load time for a sample of page views on your site
how quickly images load
how quickly the browser parses a page and makes it available for user interaction
button click response time
All answers are correct
Which of the following is a valid tagged custom campaign
example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
All of these are valid
Which of the following is a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non Converters.
You can analyze your users and/or their sessions according to single or multi-session conditions.
You can isolate and analyze specific conversion paths using conversion segments.
You can permanently modify the data in your view, for example excluding internal or bot traffic.
A,B, and C only
A,B,C & D
You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
A) 1
B) 5
C) 2
D) 0
What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
View filters
Advanced Segments
Report filters
Custom Dimensions
Which of the following is an advantage of implementing Google Tag Manager?
You can add Google Analytics tags to your site without editing site code.
You can add AdWords tags to your site without editing site code.
You can add non-Google tags to your site without editing site code.
You can change configuration values in your mobile app without rebuilding a new binary.
All of these answers are correct.
Google Analytics Certification Exam Answers Practice Set
Which Analytics API allows you to access your Google Analytics account configuration data?
Core Reporting API
Embed API
Management API
You cannot access this data with an API
What does the Time Lag report indicate?
Time lag between goal completions
Lag on the load time of the site
Time lag between the original session and a goal completion
Time lag between page views in the goal funnel
Which dimension is not included in the Adwords reporting section of Google Analytics?
Bid adjustment
Keyword
Invalid click
Destination URL
TrueView Video ad
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
Google Analytics does not keep track of sessions by default
The visitor’s session expires after 5 minutes of inactivity
The visitor’s session expires after 30 minutes of inactivity
The visitor’s session expires once the visitor has exited your site
You define a Destination URL goal by:
creating a new dashboard to report only on the goal page
adding the conversion ID to the tracking code on the goal page
editing the view Goals and specifying the request URL of the conversion page
adding the ecommerce code to the goal page
Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
Session (metric) + Page (dimension)
Bounce rate (metric) / Event Action (dimension)
Sessions (metric) / city (dimension)
All of the above are valid dimension / metric combination
When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
You are possibly targeting the wrong audience who is not as interested in your product
The navigation between the second and third steps of the purchase process could be improved
You should consider directing traffic through a different entrance point of your goal
all of the above
You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
You must modify your tracking code to support Smart Goals data collection.
You must enable “Smart Goals” in your property settings.
The selected Google Analytics account must have at least 500 sessions over the past 30 days.
What is the main purpose of the Mutli-Channel funnel report?
To show which goals are bringing in the most revenue
To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
To analyze the funnel steps for multiple goals
To see which channels resulted in the highest number of pageviews
The User ID feature is commonly used with which of the following website layouts?
Users can create an account on your website and log in on all types of devices
Users can navigate between your website and multiple subdomains within one session
Users must navigate to a 3rd party shopping cart domain to complete a purchase
You have content that displays on another domain through an iFrame
True or False: When a new view is created, it will show the historical data from the first view you created for the property.
True: Any new view will include all historical website data.
False: Views will report data from the day they are created.
Why would it be useful to assign a value to your goal in Google Analytics?
Assigning a goal value allows you to track revenue from your conversions.
Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.
How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must:
use Google Tag Manager for your Analytics tracking
be able to generate your own unique IDs
create a new Analytics account for User ID reporting
all of the above
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
Location
Campaign medium
Device category
Interest category
When you create a new Channel Grouping in a view, you can:
immediately select it in the Acquisition Overview and Channel reports
apply it retroactively and see historical data classified by our new channel definitions
change how reports display your data, without changing the data itself
A and C only
A,B, and C
When should you use manual tagging?
You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
You should use manual tagging for any non-AdWords custom campaign.
You should use manual tagging to track only AdWords campaigns.
Which of the following metrics is available when Site Search tracking is enabled?
Sessions with Search: The number of sessions that used your site’s search function at least once.
Search Exits: The number of searches made immediately before leaving the site.
Time after Search: The amount of time users spend on your site after performing a search.
Search Refinements: The number of times a user searched again immediately after performing a search.
All of the above
The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
pageviews
events
transactions
A and B only
A,B, and C
What reports would you use to determine if you should consider expanding your advertising to new markets?
Location and Language reports
Frequency and recency reports
Intelligence events
Source/Medium report
Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
Device Category
landing page
Campaign
A and C only
A, B, and C
Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
Ecommerce reports
Multi channel funnels reports
Interests report
Goals reports
Campaigns reports
What is a benefit of using Google Analytics for Remarketing?
You can target customers who have previously been to your site with customized creatives.
You can create remarketing lists without making any changes to your existing GA tag.
You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
A and C only
A, B, and C
True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
True: With analytics.js you can track across your domain and subdomains with no additional configuration.
False: You must always set up cross domain tracking in order to track subdomains.
You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
The tracking code has been altered and is reporting incorrectly
There is a new referral source that is directing a lot of new traffic to the site
There is unidentified referral traffic that is likely bot traffic
New pages or subdomains have been recently indexed in organic search
All of the above
Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
First Interaction model
Last Interaction model
Last Non-Direct Click model
Linear model
Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
You can create your own custom channel grouping in addition to the default MCF Channel grouping.
The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
All of these statements are true.
Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
Traffic type
Language
Device Category
B and C only
A, B, and C
Google Analytics can collect behavioral data from which systems?
E-commerce platforms
Mobile Applications
Online point-of-sales system
A and B only
A, B, and C
Auto-tagging is a feature that is used with which type of traffic?
Any search engine traffic that is not from Google
AdWords Campaign traffic
Website referrals
Social media referrals
Google Analytics can identify that two sessions are from the same user if:
the sessions happen in the same browser on the same device
the sessions happen on the same day
the sessions happen in the same browser
the sessions occur within 30 minutes of each other
When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
changing the sampling rate in your view settings
adjusting the session timeout control
adjusting a control in the reporting interface for greater or less precision
You cannot adjust the sample data
Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
Segments are filters that permanently change your data.
Segments let you isolate and analyze your data .
You can use segments to build custom Remarketing lists.
Segments represent either subsets of sessions or subsets of users.
Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
some visitors may have javascript disabled
some visitors may be blocking cookies
clicks and sessions are different metrics
all of the above
What is an assisted conversion?
When one goal completion leads to another
When one traffic source results in a later goal completion through another traffic source
An AdWords view through conversion
When an AdWords visitors returns to the site directly to convert
What is an attribution model in Google Analytics?
the set of rules that determine which AdWords ads are credited with a conversion
the set of rules for assigning sessions to new vs returning users
the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
the set of rules for assigning specific interest categories
Adding filters to a view in Google Analytics allows you to:
exclude visits from a particular IP address
replace complicated page URLs with readable text strings
modify historical data
A and B only
A, B, and C
Core Reporting API
Embed API
Management API
You cannot access this data with an API
What does the Time Lag report indicate?
Time lag between goal completions
Lag on the load time of the site
Time lag between the original session and a goal completion
Time lag between page views in the goal funnel
Which dimension is not included in the Adwords reporting section of Google Analytics?
Bid adjustment
Keyword
Invalid click
Destination URL
TrueView Video ad
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
Google Analytics does not keep track of sessions by default
The visitor’s session expires after 5 minutes of inactivity
The visitor’s session expires after 30 minutes of inactivity
The visitor’s session expires once the visitor has exited your site
You define a Destination URL goal by:
creating a new dashboard to report only on the goal page
adding the conversion ID to the tracking code on the goal page
editing the view Goals and specifying the request URL of the conversion page
adding the ecommerce code to the goal page
Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
Session (metric) + Page (dimension)
Bounce rate (metric) / Event Action (dimension)
Sessions (metric) / city (dimension)
All of the above are valid dimension / metric combination
When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
You are possibly targeting the wrong audience who is not as interested in your product
The navigation between the second and third steps of the purchase process could be improved
You should consider directing traffic through a different entrance point of your goal
all of the above
You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
You must modify your tracking code to support Smart Goals data collection.
You must enable “Smart Goals” in your property settings.
The selected Google Analytics account must have at least 500 sessions over the past 30 days.
What is the main purpose of the Mutli-Channel funnel report?
To show which goals are bringing in the most revenue
To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
To analyze the funnel steps for multiple goals
To see which channels resulted in the highest number of pageviews
The User ID feature is commonly used with which of the following website layouts?
Users can create an account on your website and log in on all types of devices
Users can navigate between your website and multiple subdomains within one session
Users must navigate to a 3rd party shopping cart domain to complete a purchase
You have content that displays on another domain through an iFrame
True or False: When a new view is created, it will show the historical data from the first view you created for the property.
True: Any new view will include all historical website data.
False: Views will report data from the day they are created.
Why would it be useful to assign a value to your goal in Google Analytics?
Assigning a goal value allows you to track revenue from your conversions.
Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.
How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must:
use Google Tag Manager for your Analytics tracking
be able to generate your own unique IDs
create a new Analytics account for User ID reporting
all of the above
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
Location
Campaign medium
Device category
Interest category
When you create a new Channel Grouping in a view, you can:
immediately select it in the Acquisition Overview and Channel reports
apply it retroactively and see historical data classified by our new channel definitions
change how reports display your data, without changing the data itself
A and C only
A,B, and C
When should you use manual tagging?
You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
You should use manual tagging for any non-AdWords custom campaign.
You should use manual tagging to track only AdWords campaigns.
Which of the following metrics is available when Site Search tracking is enabled?
Sessions with Search: The number of sessions that used your site’s search function at least once.
Search Exits: The number of searches made immediately before leaving the site.
Time after Search: The amount of time users spend on your site after performing a search.
Search Refinements: The number of times a user searched again immediately after performing a search.
All of the above
The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
pageviews
events
transactions
A and B only
A,B, and C
What reports would you use to determine if you should consider expanding your advertising to new markets?
Location and Language reports
Frequency and recency reports
Intelligence events
Source/Medium report
Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
Device Category
landing page
Campaign
A and C only
A, B, and C
Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
Ecommerce reports
Multi channel funnels reports
Interests report
Goals reports
Campaigns reports
What is a benefit of using Google Analytics for Remarketing?
You can target customers who have previously been to your site with customized creatives.
You can create remarketing lists without making any changes to your existing GA tag.
You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
A and C only
A, B, and C
True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
True: With analytics.js you can track across your domain and subdomains with no additional configuration.
False: You must always set up cross domain tracking in order to track subdomains.
You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
The tracking code has been altered and is reporting incorrectly
There is a new referral source that is directing a lot of new traffic to the site
There is unidentified referral traffic that is likely bot traffic
New pages or subdomains have been recently indexed in organic search
All of the above
Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
First Interaction model
Last Interaction model
Last Non-Direct Click model
Linear model
Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
You can create your own custom channel grouping in addition to the default MCF Channel grouping.
The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
All of these statements are true.
Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
Traffic type
Language
Device Category
B and C only
A, B, and C
Google Analytics can collect behavioral data from which systems?
E-commerce platforms
Mobile Applications
Online point-of-sales system
A and B only
A, B, and C
Auto-tagging is a feature that is used with which type of traffic?
Any search engine traffic that is not from Google
AdWords Campaign traffic
Website referrals
Social media referrals
Google Analytics can identify that two sessions are from the same user if:
the sessions happen in the same browser on the same device
the sessions happen on the same day
the sessions happen in the same browser
the sessions occur within 30 minutes of each other
When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
changing the sampling rate in your view settings
adjusting the session timeout control
adjusting a control in the reporting interface for greater or less precision
You cannot adjust the sample data
Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
Segments are filters that permanently change your data.
Segments let you isolate and analyze your data .
You can use segments to build custom Remarketing lists.
Segments represent either subsets of sessions or subsets of users.
Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
some visitors may have javascript disabled
some visitors may be blocking cookies
clicks and sessions are different metrics
all of the above
What is an assisted conversion?
When one goal completion leads to another
When one traffic source results in a later goal completion through another traffic source
An AdWords view through conversion
When an AdWords visitors returns to the site directly to convert
What is an attribution model in Google Analytics?
the set of rules that determine which AdWords ads are credited with a conversion
the set of rules for assigning sessions to new vs returning users
the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
the set of rules for assigning specific interest categories
Adding filters to a view in Google Analytics allows you to:
exclude visits from a particular IP address
replace complicated page URLs with readable text strings
modify historical data
A and B only
A, B, and C
Google Analytics Certification Exam Study Guide 2021
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