SEMrush PPC Automation Exam Answers 2021 - SEMrush PPC Automation Certification Exam Answers

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SEMrush PPC Automation Exam Answers 2021

What Is SEMrush PPC Automation Exam? 

SEMrush PPC Automation Exam Answers 2021



SEMrush PPC Automation Exam Answers 2021: The SEMrush PPC Automation course instructs how to expand changes utilizing various sorts of automation in your PPC campaigns. The primary exercise explains what PPC (Pay Per Click) automation is, what automation is accessible to you on the principle paid pursuit channels (Google, Microsoft). The subsequent exercise explains how to fabricate PPC advertising campaigns that exploit the machine learning of the organization, including utilizing learning periods, setting up change following, and what we mean by 'reliable' transformations. The third exercise explains the advantages and downsides of manual bidding, and why computerized bidding can work better. The fourth exercise explains how to set up auto-bidding for display and video ads, and what your methodology means for the results you can accomplish. 

SEMrush PPC Automation Certification Exam


SEMrush PPC Automation Exam Answers: The fifth exercise explains the mechanics and procedures of Responsive Search and Responsive Display ads and their likenesses with A/B testing. The 6th exercise explains the idea of Smart Campaigns, and how they include utilizing dynamic pursuit ads, shrewd hunt, savvy shopping, and keen display. The seventh exercise explains normal entanglements and concealed freedoms for benefit from every advertisement mission, and how to precisely evaluate how effective your Smart Campaigns are. The eighth exercise explains how to perceive when it very well may be smarter to change from manual to computerized bidding, and the other way around. The course contains 8 video lessons and the absolute substance time is around 60 minutes. The course is 100% free. 



The SEMrush PPC Automation exam tests you on the data gave in these lessons. You get a certificate on the off chance that you can breeze through the exam. The exam contains 10 questions and you have 15 minutes to finish it. The questions are Multiple Choice sort. The passing score is 70%. In the event that you fall flat in the exam, you can retry however many occasions as you need. The certificate is substantial for a period of one year. 

Course And Exam Requirements 


Here are the requirements for the course: 

  • (1) A PC or a Smartphone with an Active Internet Connection. 
  • (2) A free SEMrush account. 

Semrush PPC Automation Course And Exam Modules 


There is a sum of 8 lessons on which you are tried in this exam. 

  1. Defining Automation. 
  2. Conditions For Successful Automation. 
  3. Automated Bidding. 
  4. Non-Search Auto-Bidding. 
  5. Responsive Creative Ads. 
  6. Campaign Automation Overview. 
  7. In-Depth Smart Campaign Set-Ups. 
  8. Switching Between Automated and Manual. 

Highlights Of The SEMrush PPC Automation Course And Exam 


The vital highlights of this course and exam are: 

  1. SEMrush is perhaps the most notable SEO instrument in the promoting business so their courses are well-informed and brimming with esteem. 
  2. The videos are short and exceptionally straightforward. 
  3. The Course and Exam are Free. 
  4. You get an industry-perceived certificate that you can use in your CV.

SEMrush PPC Automation Exam Answers Questions and Answers 2021

Q.1 – Which bidding strategy is NOT eligible for Display campaigns?

  • (A) Target Impression Share
  • (B) Target ROAS (Return on Ad Spend)
  • (C) Viewable Impressions
  • (D) Max Clicks
  • (E) Max Conversions
  • (F) Manual (with optional eCPC)
  • (G) Target CPA (Cost Per Acquisition)



Q.2 – What are the requirements for Smart Display conversions?

  • (A) At least 50 display conversions or 100 search conversions in a 30-day period
  • (B) No conversion requirement
  • (C) 15 conversions in a 30-day period


Q.3 – What’s a reason to opt out of automation?

  • (A) You are under pressure to get lots of volume
  • (B) You are struggling to get conversion tracking to work correctly
  • (C) You don’t have time to work on creative


Q.4 – Which is a reasonable reason to opt for automation?

  • (A) You don’t have time to work on creative.
  • (B) You are struggling to get conversion tracking to work correctly.
  • (C) You are under strict brand requirements.



Q.5 – How do learning periods impact campaigns?

  • (A) They don’t – they are purely for account managers to test what works.
  • (B) They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.


Q.6 What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

  • (A) RSAs require human input for all fields, while DSAs only let you edit descriptions.
  • (B) There is no difference.
  • (C) RSAs change formats depending on the device, whereas DSAs don’t.



Q.7 Which campaign types have smart campaign variations? Choose three options.

  • (A) Video
  • (B) Display
  • (C) Gmail
  • (D) Search
  • (E) Shopping



Q8 – If conversion data is not quite right, what bidding strategy should you use? Choose two options.

  • (A) Manual Bidding
  • (B) Smart bidding (Target CPA, Target ROAS, Max Conversions)
  • (C) Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)



Q9  What is the difference between Max Conversions and Target CPA?

  • (A) There is no difference.
  • (B) Target CPA guarantees a price per conversion, whereas Max Conversions does not.
  • (C) Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.


Q.10 – True or False: The only ad network with automation is Google Ads.

  • (A) True
  • (B) False


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