Is SEO Certification Worth It 2021

Is SEO Certification Worth It 2021? Let us give you some proof that SEO is a great career choice. Just like CCNA, MCP, OCJP, and other professional certifications; for Digital Marketing (SEO is a part of Digital Marketing) we have International certifications from Google and Microsoft. That is a clear indication of the demand and future growth of this field. In fact, marketing spend is slowly shifting from traditional media such as newspaper, TV, billboards, and telecalling (channels that are interruptive in nature) to Organic SEO and Social Media.

Businesses today are investing more time and effort in search engine optimization (SEO). So much so, that those with SEO certification can attract the attention of these customers. It is becoming a standard for businesses to have an SEO expert or someone who works closely with an SEO expert. However, how do you get certification in SEO?

How to Become SEO Certified 2021

Is SEO Certification Worth It 2021? Many businesses, big and small, are beginning to look for SEO professionals. So much so, that the demand for these employees is growing at such a rate that some businesses are struggling to hire. In order to meet the demand, many have resorted to getting online SEO certifications.

There are quite a few certifications available in SEO. It is true that some are superior to others. So, if you are looking for the best SEO certification that gives you an edge in the market.

Here are the top 3 best SEO certification courses that you can choose from:

How to Become Google SEO Certified?

Google Certified Professional (GCP): According to a recent study, Google certifications are more popular among businesses than any other. GCP is one of the most sought-after certifications in the field of SEO. The objective behind the certification is to create a higher standard for the SEO industry. There is a strong belief in the SEO community that GCP is the stepping stone towards a successful career in the industry.
Google Webmaster Qualifications: With Google Webmaster Qualifications (GWQ), businesses can hire experts who can perform SEO on their company's website. GWQ also gives you a chance to get certified in some of the most popular SEO techniques.

How to Become Moz SEO Certified?

Moz Certified Associate (MCA): Moz certifications are known for being one of the best in the SEO field. There are a total of 10 certifications, and all of them are designed to achieve a standard of excellence. One of the most prestigious certifications that are provided by Moz is the MCA certification. The objective of the MCA certification is to assist companies in finding professionals who work on website optimization in Moz.

SEO Essentials Certificate:

SEO Essentials is the top certification that can help students become proficient in the fundamentals of SEO. It's not very difficult to join the SEO Essentials program, The certification is aimed at those who already work in the industry and are looking for an easy path to certification.

Other certification programs

There are quite a few other certification programs that are also available. These include, but are not limited to:

SEI Global Certification: The SEI Global Certification is a professional certification program. It is aimed at giving candidates a platform to showcase their skills in different SEO areas. This certification is also known as the Global SEI.

SEMrush Certified Analyst (SCA): The SEMrush Certified Analyst program can help you gain an advantage in the field of SEO. The program consists of a comprehensive education program that can be followed on an online platform. The certification program is divided into 3 different levels, and candidates can choose the one that they feel comfortable with.

Conclusion

Is SEO Certification Worth It 2021? Organizations, big and small, are finding SEO professionals harder and harder to hire. The reason being that certifications are giving their business the edge over other organizations. So, if you are looking to get into SEO and need certification, these are some of the most sought-after certifications available in the SEO industry.

Let us explore SEO career opportunities further…

The online industry is growing every day & SEO is playing a vital role in bringing visitors to the website and all the companies are spending a huge sum on SEO. It’s one of the most happening areas and there are a good number of job opportunities in the field of SEO.

Every website is looking to procure SEO services for itself either internally or externally depending on its budgets and expertise at hand.

Future of SEO 2021 - Does SEO Have Future?

Does SEO Have a Future? SEO has a very bright future for you if you have great analytic skills, and you are dynamic. You need to keep up with the latest trend in the field, have a passion for research, and be able to formulate clever and creative marketing strategies to beat your competitor, and have an edge over all others.

As I already mentioned SEO is a mix of art and science, so if you come from a science background and are technically skilled, SEO can add a lot of value to your CV by making you get in touch with the practical aspect of the business. SEO helps you grow as a professional and learn new skills related to people management and internet marketing strategy building.

In case you come from an art/commerce background, then SEO may appear a little complicated due to the entire technical skill requirement. The good news is that – most technical aspects of SEO are easy to learn & implement.

In Asian countries like India, the average salary for SEO is between Rs 1.8 lacs – Rs 4 lacs per year for freshers. Like any other discipline; the salary depends on various different factors like No. of years Experience, Employer Type, City, Company Size, Certifications, etc.

There are thousands of job openings in the Digital marketing industry and many of the job descriptions include experience in search engine optimization. The need for both entry-level & experienced SEO/SEM professionals will be growing until search engines exist in this world.

SEO Job Categories / Designations

Many of the SEO/SEM firms, particularly the larger firms, have employees in these job categories:

Analytics
Business Management/Development
Link Building
Event Management
Organic Search Engine Optimization
Social Media Analyst
Web Development/Programming
Web Design
Offline Marketing/Advertising
Public Relations/Reputation Management
Paid Search/PPC Management
Web Design
Writing/Blogging
SEO Training & Certification

Is SEO Certification Worth It 2021? At present, there is no official governing body for the SEO industry and there are no fixed standards to follow. However, several large and influential institutions and organizations have started to offer International certifications for completing SEO courses. Taking these courses can enhance your resume.

SEO/SEM Job Boards

For those interested in entering the SEO and SEM fields, there are a variety of interesting careers to choose from.

If you are an entry-level (fresher) person, then Chennai, Bangalore, Mumbai, New Delhi, and Kolkata in East India are good cities to look for openings. Some of the best jobs could be found in Log In or Sign Up as most of these jobs are through referrals.

The SEMPO Job Board posts a variety of search engine marketing-related jobs.
The DMA Career Center advertises a large number of job openings in SEO/SEM. You can search by keywords and/or location and job titles.
The popular job board Indeed provides a web page devoted to available SEO jobs.
Twitter provides timely messages about available search engine optimization jobs.
Simply Hired offers a web page focused on SEO jobs.
SEOmoz lists SEO-related jobs. The web page includes numerous job categories.
SearchEngineWatch.com provides search engine optimization job listings. You can search by job titles.

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