Develop a Strong Search Campaign Structure Answers 2021
Develop a Strong Search Campaign Structure Answers 2021: This unit encourages how to optimize your campaign construction to mirror your marketing objectives. In this exercise, you'll figure out how to structure your campaigns and promotion bunches with goals and gathering your campaign's side-effect or theme to lay out the groundwork for yourself.
Develop a Strong Search Campaign Structure Questions Answers 2021
Google Develop a Strong Search Campaign Structure Answers 2021
Q.1 – Let’s imagine you’re working for a home improvement store that wants to drive sales of their painting supplies, power tools, and plumbing equipment. Which of the following Google Ads account structures would work best?
- (A) Two campaigns: One for painting supplies and power tools, and one for plumbing equipment
- (B) One campaign that combines ads for painting supplies, power tools, and plumbing equipment
- (C) Three campaigns: One for painting supplies, one for power tools, and one for plumbing equipment
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Q.2 – Nick owns a flower shop. He’s setting up a new Google Ads account and wants to structure it to mirror his website. This means he’ll need to set up different campaigns and ad groups within his account. Below are the different sections of his website. With those groupings in mind, how should he name each one?
- The homepage of his site, which lists different types of available bouquets – A “Bouquet” campaign
- The section of his site dedicated to tulip bouquets – A “Tulip bouquet” ad group
- The section of his site dedicated to rose bouquets – A “Rose bouquet” ad group
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