Digital Marketing for SMBs Certification Exam Questions and Answers
Semrush Digital Marketing for SMBs Certification Exam Questions and Answers
Q.1 – If SEO is done correctly, you will see results in less than a month. True or false?
- (A) True
- (B) False
Q.2 – How do you measure conversions on your site in Google Analytics?
- (A) Page views
- (B) Goals and events
- (C) Bounce rate
Q.3 – When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:
- (A) Segmenting your list
- (B) Schema markup on every page of your website
- (C) A certain keyword density on the page
Q.4 – If you want to show up as a search result for a particular search phrase in Google, you need:
- (A) Schema markup on every page of your website
- (B) A page on your site about that concept
- (C) A certain keyword density on the page
Q.5 – When you run Google Ads, you pay:
- (A) For every 1,000 times your ad is displayed
- (B) Every time your ad shows in search results
- (C) Every time a user clicks your ad
Q.6 – Retargeting allows you to show ads to people who have never been to your website.
- (A) False
- (B) True
Q.7 – Your display ad should link to your home page because it builds your brand relevance.
- (A) False
- (B) True
Q.8 – How do you track the success of social media ads?
- (A) Google Search Console
- (B) Analytics on each social platform
- (C) Google Analytics
Q.9 – Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time. True or false?
- (A) True
- (B) False
Q.10 – You cannot do digital marketing effectively with a limited budget.
- (A) False
- (B) True
Q.11 – Where should the link in your email point to on your site?
- (A) Makes no difference
- (B) Homepage
- (C) Landing page
Q.12 – More links pointing to your site means more visibility for your business. True or false?
- (A) False
- (B) True
Q.13 – The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?
- (A) False
- (B) True
Q.14 – Which widget in the Semrush Organic Research tool is the easiest way to see what content performs better in organic search?
- (A) SERP Features
- (B) Top pages
- (C) Top organic keywords
Q.15 – Why is it easier to measure the results of digital marketing?
- (A) Because you can see your ads in Google search results.
- (B) There’s an abundance of performance data available.
- (C) It works better than traditional marketing.
0 Comments