Moz Academy Finding Potential SEO Clients Quiz Answers Updated 2022

Moz Academy Finding Potential SEO Clients Quiz Answers: Observing Potential SEO Clients course from Moz Academy trains How to improve your website to draw in potential clients, Why and how case studies can influence possibilities, Tips for making a convincing case study, how to Leverage your online presence in different regions, for example, web-based media and web journals, Mining for possibilities by catchphrase in Google, Mining for possibilities who are paying for visibility, however aren't positioning naturally, The power of references, Searching for possibilities disconnected, Preparing for outreach by exploring possibilities' online action, Prioritizing who to connect with, and Tips for reaching a possibility interestingly.

Moz Academy Finding Potential SEO Clients Quiz Questions and Answers

The primary module gives a prologue to the Finding Potential SEO Clients course. The subsequent module discloses how to Provide Value On Your Agency's Website, how to Create Case Studies and Offsite Marketing. The third module clarifies Mining Organic Result Prospects, Mining Paid Result Prospects, and Offline Prospecting.

The fourth module clarifies Prep and Prioritize, and Initial Outreach. The fifth module gives a Review of the Finding Potential SEO Clients course. The course contains 13 lessons and the complete substance time is around 1 hour and 14 minutes.

Moz Academy Finding Potential SEO Clients Exam Answers

The Moz Academy Finding Potential SEO Clients quiz tests you on the data gave in these lessons. You get a certificate assuming you can finish the exam. The exam contains 37 questions. The questions are Multiple Choice sort. The passing score is 80%. In the event that you fall flat in the exam, you can retry however many occasions as you need. The certificate is substantial for a time of one year.

Exam Name – Finding Potential SEO Clients Quiz.

Total Questions – 37

URL Of Exam – https://academy.moz.com/finding-potential-seo-clients

Moz Academy Finding Potential SEO Clients Quiz Questions with Answers

Q.1 – What is the most common reason a customer would look at your website?

(A) To evaluate the services you offer
(B) To search for a definition or explanation of a challenge they’re dealing with
(C) To look for familiar customers’ testimonials
(D) None of the above

Q.2 – What is the most effective channel for converting your lead to an opportunity?

(A) Your website
(B) Your sales team
(C) Your social media accounts
(D) None of the above

Q.3 – What is the most likely reason a customer initially consumes the content on your website?

(A) To compare pricing to other agencies
(B) To define, outline, and understand their problems
(C) To understand how your agency can help them achieve their goals
(D) None of the above

Q.4 – If you can answer your customer’s question, “What are some tricks to increase website traffic?”, you are capturing them at the ________ of the Sales Funnel.

(A) Top
(B) Middle
(C) Bottom
(D) None of the above

Q.5 – True or False: Offering free advice via blog posts on link building is counterproductive.

(A) True
(B) False

Q.6 – True or False: The prospect is always thinking about the agency’s mission, the agency’s creative solutions, and the agency’s case studies.

(A) True
(B) False

Q.7 – Effective case studies _________.

(A) are generic
(B) are an afterthought
(C) are vague
(D) None of the above

Q.8 – Which of the following is NOT a crucial element of a case study?

(A) The Conflict
(B) The Resolution
(C) The Comparison
(D) None of the above

Q.9 – In “The Conflict” section of a case study, the agency should include ____________.

(A) why the agency couldn’t find common ground with a client
(B) the problem the agency was hired to fix
(C) the reason the agency couldn’t fix a problem
(D) None of the above

Q.10 – True or False: An agency should never demonstrate that they struggled to resolve a client’s issue in a case study.

(A) True
(B) False

Q.11 – In a case study, an effective “Happy Ending” should _________.

(A) be at the beginning of the case study
(B) show the details of the strategy encompassed
(C) describe the client’s business
(D) None of the above

Q.12 – When commenting in a forum or blog, what should you make sure to do FIRST?

(A) Reply to everyone else’s comments
(B) Share the article on social media
(C) Upload a real photo and name
(D) None of the above

Q.13 – Which of the following is the best example of adding value to a blog post by commenting?

(A) Fleshing out an idea that was briefly mentioned in the post
(B) Leaving a link to your site
(C) Copy/paste an entry from Wikipedia
(D) None of the above

Q.14 – True or False: Omitting contact details from your social media accounts is an effective way to drive traffic to your website.

(A) True
(B) False

Q.15 – Which of the following is a good social media practice to attract prospects?

(A) Leave the “About Us” blank to create mystery
(B) Limit posts to selling your services
(C) Tailor posts to your audience segments
(D) None of the above

Q.16 – Which tool will help you export Google organic results to a CSV?

(A) Keyword Explorer
(B) Twitter
(C) MozBar
(D) None of the above

Q.17 – True or False: Sites that appear in the range of roughly organic ranking 11-30 may be ideal clients.

(A) True
(B) False

Q.18 – DiamondBraces.com has a Domain Authority of 32. Based on their ranking for the keywords below, would you consider them a good prospect?

(A) Yes
(B) No

Q.19 – Single-digit Domain Authority sites _________.

(A) are often ranking on the 1st page of Google for high volume keywords
(B) don’t need SEO because they’re already considered authoritative
(C) are often new websites or businesses
(D) None of the above

Q.20 – If a website is paying for online visibility, but not ranking organically, what might that indicate?

(A) The business doesn’t have a budget for digital marketing
(B) The business doesn’t their website to generate leads
(C) The business doesn’t care about online visibility
(D) None of the above

Q.21 – Which tool will help you export paid results to a CSV?

(A) Keyword Explorer
(B) MozBar
(C) Import.io
(D) None of the above

Q.22 – Why is Yelp a good platform to mine prospects?

(A) Businesses can pay for ads to increase visibility
(B) It’s all organic listings
(C) It gives you an idea of the Domain Authority of businesses
(D) None of the above

Q.23 – How will Keyword Explorer help you determine the potential of a prospect who pays for visibility in Yelp?

(A) You can view the organic visibility (ranking keywords) of a business
(B) You can view the paid visibility (Google Ads) of a business
(C) You can view the technical threats of a business
(D) None of the above

Q.24 – Scenario: A website with a Domain Authority of 26 is ranking on the 2nd page of Google for a keyword with a low Difficulty score. What can you conclude?

(A) This website is NOT a potential prospect
(B) This website is a potential prospect
(C) This website is doomed forever
(D) None of the above

Q.25 – Why do many businesses create directory listings, Facebook pages, Instagram accounts, etc., instead of improving their websites?

(A) Social media has a high organic reach
(B) Those platforms are easier to manage
(C) Directories have a high click-through rate
(D) None of the above

Q.26 – Why should offline prospecting be considered in your prospecting strategy?

(A) Your prospects don’t care how they are approached
(B) It’s a quick and easy way to meet prospects
(C) Going offline guarantees you’ll find high LCV prospects
(D) None of the above

Q.27 – True or False: The customer referral is the most effective channel for converting an opportunity to a paying customer.

(A) True
(B) False

Q.28 – How can you get customer referrals?

(A) Beg current customers for them
(B) Keep your full menu of services quiet
(C) Make the referral process well-known and seamless
(D) None of the above

Q.29 – If you find a niche to target, you’ll open the door to _________ prospecting.

(A) mass quantity
(B) ineffective
(C) trade show
(D) None of the above

Q.30 – How would participating in non-SEO events in closely related industries, such as web design meetups, help with prospecting?

(A) They provide an opportunity to learn more about SEO
(B) You could position yourself as the go-to SEO agency
(C) Non-SEO events aren’t necessarily helpful
(D) None of the above

Q.31 – If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?

(A) You can view the organic visibility of a business by looking at their social media
(B) You can discover what’s currently important to the prospect
(C) The number of followers are strong indicators in SEO
(D) None of the above

Q.32 – Scenario: An orthodontic office recently posted a link to an article on BBC.com about the importance of proper Invisalign care. What can you take from this?

(A) The office doesn’t yet offer Invisalign services, but is testing engagement
(B) Invisalign isn’t a popular service
(C) Since the article is on a 3rd party site, it’s important to the prospect
(D) None of the above

Q.33 – Which of the following is a quality of a LOW priority prospect?

(A) Unclear SEO challenge
(B) Mutual connection
(C) Medium LCV
(D) None of the above

Q.34 – True or false: In your initial contact with a prospect at the top of the Sales Funnel, you should attempt to sell link building services.

(A) True
(B) False

Q.35 – Why should your initial contact be personalized?

(A) It takes less time and effort
(B) Your prospects are all very similar
(C) Each prospect has different challenges and goals
(D) None of the above

Q.36 – What’s an advantage to choosing email as your initial method of contact?

(A) It’s less common, so they grab a prospect’s attention quickly and more easily
(B) It can be easily forwarded to key stakeholders who might be a better fit to speak with
(C) It’s a more intimate connection
(D) None of the above

Q.37 – How can you create client curiosity on a phone call?

(A) Tell them everything about your agency
(B) Talk about case studies listed on your website
(C) Ask more questions about their business than talk about yours
(D) None of the above

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