What data does google analytics prohibit collecting? Here is the answer

What data does google analytics prohibit collecting? Here is the answer

What data does google analytics prohibit collecting?


Our Team has tracked down the right answer to the Question What data does google analytics prohibit collecting?  below is the answer for this inquiry, and the right answer is marked as a "Blue Color".

What data does google analytics prohibit collecting?

  • Product SKU(s)
  • Billing city
  • Purchase amount
  • Personally identifiable information


Correct Answer Is: Personally identifiable information



Explanation: 

To protect user privacy, Google policies mandate that no data be passed to Google that Google could use or recognize as personally identifiable information (PII). PII includes, but is not limited to, information such as email addresses, personal mobile numbers, and social security numbers. 

The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

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