Campaign Manager Certification Exam Answers 2024
When is an impression counted in Reporting?
- After a user’s device indicates that the creative download has begun
- After the browser begins loading the webpage
- After the creative is served and viewed on the site
- As soon as a creative is requested from the publisher
When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
- Target remarketing lists for all image creatives
- Create a sequential rotation with the Rich Media creative set first
- Allocate more budget to building better video creatives
- Assign the ad’s frequency cap to one impression per day
What attribution model uses Floodlight data from both attributed and non-attributed conversions?
- Data-driven model
- Time Decay model
- First Interaction model
- Linear model
Which two methods count impressions on site-served creatives? (select two)
- Mobile tracking ad
- 1×1 impression tracker
- Tracking Ads
- Click tracker ad
- A parent/child relationship
- Shared billing profiles
- A single Floodlight activity
- An account/advertiser relationship
What does an “execution channel” represent in the Planning process?
- An area to enter the user’s objectives, budget, and start and end dates
- The act of sending an RFP to begin the negotiation process with the publisher
- A “channel” created between an advertiser and publisher as soon as the RFP is sent
- The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
- “src” and 1×1
- “type” and “cat”
- u1 and “fls”
- 1×1 and “ord”
When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
- A list of creative specifications for implementing the deals in Display & Video 360
- A list of placements you intend to purchase and the publishers you’re buying inventory from
- TrueView placements for running on YouTube properties
- A dynamic feed that can be quickly implemented into Studio
What targeting rules display an ad to users who have viewed a product, but not purchased it?
- Positively target all product viewers AND collect purchase IDs using u-variables
- Positively target all product viewers AND negatively target all product purchasers
- Negatively target all product purchasers AND collect purchase IDs using u-variables
- Positively target all product purchasers AND negatively target all product viewers
Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
- Adding an image creative at the advertiser level
- Adding a rich media creative at the campaign level
- Adding an HTML5 creative at the campaign level
- Adding an image creative at the campaign level
What data is provided in Video Verification?
- Resolution and bit rate details
- Information about ads that served on the same page
- Asset and transcoding validation
- Video player size and viewability
Where would purchased inventory for a campaign be entered in Campaign Manager?
- Campaigns
- Landing pages
- Placements
- Floodlight tags
- Placement
- Floodlight
- Impression Event
- Tracking Ad
What feature can be used to combine log-level impression and click data for a custom reach analysis?
- Line item filtering in Studio
- Data Transfer
- GRP Insights
- Attribution conversion segments
What report tracks Floodlight attribution in Reporting?
- Floodlight impressions
- Path to Conversion
- Cookie Reach Overlap
- Insights
What timezone is used in Data Transfer (DT) timestamps for impression and click files?
- The advertiser’s timezone
- Coordinated Universal Time (UTC)
- Eastern Time (ET)
- The user’s timezone
In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)
- Paid Search Ad
- Device Usage
- Creative Type
- Video Player Size
When using a placement media cost cap, what will happen once the cap is reached?
- Ad-serving fees won’t be charged
- Reports will not reflect the impressions and click metrics
- The placement will be paused until the cap is removed
- Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
What Floodlight conversion counting method would report the first visit for each user within a given day?
- Per session
- Transactions
- Unique
- Standard
Which functionalities are available to manage conversion data using the API? (select two)
- Update
- Delete
- Insert
- Run
In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)
- Each conversion gets its own row with interactions in separate columns
- Each interaction gets its own row with interactions spread across rows
- Rows and columns are flipped
- Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
Which three workflows can be used to make bulk edits? (select three)
- Campaign spreadsheet upload
- The Campaign Manager filtered view
- The Edit Multiple button
- The DCM/DFA Reporting and Trafficking API
At what level can landing pages be managed across campaigns?
- Creative
- Ad
- Advertiser
- Placement
- A Floodlight tag with the activities set to collect in-app variables, available in DT files
- A dynamic publisher pixel implemented in the Floodlight tag
- A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
- An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
What is the limit to retrieve log data from a Data Transfer Google Bucket?
- 60 days
- 30 days
- 1 year
- Unlimited
What report shows how long it takes for a customer to convert after interacting with an ad?
- Path to Conversion
- Time Lag
- Path Length
- First Interaction
What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
- Set up an automated email for the team member to receive daily reports
- Associate the team member with a User Profile designated for Google Cloud access
- Add the team member’s email to the Google Group associated with the Cloud Storage bucket
- Run the script: gs://[bucket_name]/[username]
What ad setting limits the number of times that ad can be shown to a particular user?
- Frequency cap
- Impression ratio
- Hard cut-off
- Priority
When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
- Backup image
- .swf file
- Polite load image
- Default ad
Which information can be extracted from the data in the Verification tab? (select two)
- Errors for the ad tag related to implementation issues
- Conversion and revenue performance
- Charts showing all of the errors related to visual performance
- Issues related to content
When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
- Custom Display Interstitial
- Rich Media
- HTML5 banner
- Image
When would a VPAID asset be used?
- When VAST is not supported
- When a video ad contains interactive features
- For videos served on mobile devices
- As a backup for a VAST asset
If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?
- Subaccount access
- User roles
- User profile filters
- Google account permissions
To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
- Add the Display & Video 360 partner ID to the Floodlight configuration as an association
- Contact support using live chat
- Create a new association in the advertiser’s properties and add the Trafficking code
- From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
Cross-environment conversion methodology takes into account what data sources?
- Data pools, cookies, audience IDs
- Resettable device IDs, cookies, anonymized Google sign-ins
- Cookies, SDKs, audience data
- Device types, OS, cookies
- Device ID needs to be passed into the dc_rdid parameter
- The tag needs to be set as INS tag with mobile capacity
- The tag needs to be assigned an app ID
- A global site tag (gtag.js) must be used
Which metric is NOT available in Data Transfer?
- Active View: % of Completed Impressions Visible
- Designated Market Area (DMA) ID
- % Invalid Clicks
- Cross-environment conversions
Where are Campaign Manager and Display & Video 360 linked?
- Admin subaccounts
- Advertiser properties
- Campaign properties
- Floodlight configuration
What happens when a user meets the frequency cap for an ad?
- The placement stops serving to that user
- Another ad or a default ad is served
- Ads serve at a lower CPM
- Ads stop serving to that user
What cost model only calculates cost for impressions measured as viewable by Active View?
- CPC
- CPM
- vCPM
- CPA
Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
- Content categories
- User profiles
- Placement strategies
- User roles
Which two methods measure impressions served in a mobile app? (select two)
- Mobile tracking ad
- Serving mobile creative directly through Campaign Manager
- Click tracker ad
- 1×1 impression tracker
What are two benefits of using the INS tag? (select two)
- More robust Verification data
- Reduces load latency
- Serves ads on browsers that don’t support Javascript
- Eliminates the need for publishers to add cache-busters
What counting method tracks the number of sales made or items purchased?
- Counter activities
- Custom Floodlight variables
- Standard counting
- Sales activities
Counters and Total Interactions metrics are available for which type of creatives?
- HTML5 creatives coded in GWD
- Creatives built in Studio
- Mobile in-app interstials
- Twitter creatives
To set ad status to “active,” which two objects must be assigned to an ad?
- A placement
- An active creative
- A frequency cap
- A priority
Which conditions must be true in order to designate an advertiser as a “child”?
- The advertiser is part of a subaccount
- There aren’t any Floodlight activities associated with the “child” advertiser
- The advertiser doesn’t have any “child” advertisers associated with it
- There aren’t any campaigns associated with the “parent” advertiser
What is the more cost-effective way to restrict ads served to a specific geographic region?
- Language targeting managed by the ad server
- Frequency caps managed the publisher or DSP
- Geo-targeting managed by the ad server
- Geo-targeting managed by a publisher or DSP
What must a Floodlight tag include to capture product data alongside a conversion?
- Dynamic pixels
- An ord value
- 1×1 tracking pixel
- Custom Floodlight variable
What settings are required to give a user reporting access for a single advertiser?
- Schedule a report to be sent to the user, automatically granting them access to that data
- Create a user profile with a reporting-only user role, and filter for that advertiser
- Ask the advertiser to send an email to support, granting access to their reporting data
- Create a user role, and assign the advertiser as the sub-account.
The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)
- Download data transfer log files
- Upload conversions
- Customize reporting
- Customize verification alerts
What level is used to calculate conversions if the lookback window differs between objects?
- Account level
- Placement level
- Site level
- Campaign level
The Insights tab in Reporting shows the view performance against which three goals? (select three)
- Conversions per impression
- Cost per activity (CPA)
- Viewable CPM
- Click rate
Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?
- In Site Directory under Properties
- In Campaign Manager Account Admin settings
- In the advertiser’s properties, under Landing Pages
- Next to its associated site name within a Campaign
What object in Campaign Manager is equivalent to a creative in Display & Video 360?
- Creative
- Campaign
- Placement
- Ad
What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
- Sales Floodlight tags that capture revenue
- Dynamic Floodlight tag that sources product or service IDs
- Custom Floodlight variable that captures the product or service ID
- Custom 1×1 pixel that fires when the product or service page loads
Which two features may be used to log additional information about a click? (select two)
- Landing page URL suffix
- Event tags
- Dynamic targeting keys
- Image source tags
What report in Report Builder shows the number of unique users who have interacted with ads?
- Cookie Reach Overlap
- Standard
- Path to Conversion
- GRP
At what level can landing pages be set, so they are the same across multiple ads?
- Account
- Creative
- Placement
- Ad
- Display & Video 360
- Search Ads 360
- Studio
- Google Ads
- Custom Floodlight variables
- Dynamic tags
- Advanced properties
- Google Tag Manager
What are two Video Verification metrics? (select two)
- Audio muted at finish
- Video Prominence Score
- Eligible impressions for audio
- Audio muted at start
Paid search dimensions in Report Builder are compatible with what metric?
- Active View
- Paid Search Revenue
- Cost Per Click
- Downloaded impressions
When assets are added to an existing creative, where will these updates be reflected?
- Updates appear as a new creative
- In the creative preview, but not in currently assigned ads
- In future ad creative assignments, but not within existing ads
- Within the ads where the creatives are assigned
Which two tabs in Reporting provide access to viewability data? (select two)
- Attribution
- Report Builder
- Summary
- Verification
What action can be taken to select which columns appear in the trafficking interface?
- Create a new user role
- Create a new user profile
- Create a custom view
- Create a filter
- Saves time from having to negotiate deals with the publisher
- Reduce latency on ad-serving
- Richer domain information in Verification
- Standardize a counting method with platform publishers
What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
- Priority
- Frequency cap
- Keyword targeting
- Dynamic targeting keys
If a publisher serves a placement tag after the campaign end date, what ad will serve?
- A random ad
- Nothing will serve
- The default ad
- The backup image