Question 1: When it comes to email marketing, what do we
mean by the term A/B testing?
·
A/B testing
means you can split your contacts alphabetically
·
A/B testing
means you send the same email twice to the same people
·
A/B testing means
splitting your audience and sending each of them a different variation of your
email
·
A/B testing
means it is spell checked and proofed, prior to hitting send
Question 2: Google Search Console “Crawl” reports let you
monitor…?
·
If potential
customers can access your web pages
·
If Google can view
your web pages
·
How people
interacts with your website
·
What information
Google records about your site
Question 3: What’s the biggest challenge for most
businesses when going online?
·
Planning a
budget
·
Developing a plan
·
Optimising a
website
·
Defining a
customer base
Question 4: A lot of factors can affect how well a
website will rank on search engines. What role does metadata have in this
process?
·
Helps your
website stand out from the competition
·
Allows you to
input lots of keywords so that you appear for all of them
·
Provides search
engines with more consistent and clear information about what’s on the website
·
Allows you to
place sales promotion offers within the search results
Question 5: When optimising a website for search, what
impact do meta and title tags have on the search engine?
·
They are hidden
messages that have no bearing on search engines
·
They are the
on-page content that appears on your homepage, telling search engines what you
do
·
They are
automatically generated and help websites rank within search engines
·
They are embedded
messages that help the search engine determine what’s on the page
Question 6: Imagine a customer has downloaded an app made
by their local hardware store. How could that business connect with their
audience through the app?
·
Call the customer
when there is an offer they’d enjoy
·
See where their
customers are and monitor their shopping behaviours
·
Send them offers
when they enter a certain geographical area
·
Add items to
their in-app basket that you think they’d like
Question 7: Which search query would trigger an ad based
on this keyword: [London portrait photographer]?
·
Portrait
photographer London
·
London
photographer
·
London portrait
photographer
·
Photographers in
London
Question 8: What’s the first step in the search engine
optimisation process for your website?
·
Off-site
optimisation
·
Keyword research
·
Writing fresh
content
·
Setting an ad
budget
Question 9: When looking to optimise the performance of a
website to improve its search engine ranking, using ‘long tail keyword terms’
in your SEO plan often allows you to…
·
Outrank lots of
larger, more established companies
·
Find more
opportunities
·
See more traffic
than short tail keywords
·
Perform better
on social media
Question 10: Fill the blank: When managing SEM campaigns,
the best way to optimise your quality score is to improve the _________ of your
keywords, adverts, and landing pages.
·
relevance
·
conversion
·
clicks
·
importance
Question 11: We use them every day, but what is the
overall purpose of a search engine?
·
To position
websites based on how popular they are
·
To display
websites in a random order to increase site traffic
·
To ensure every
business gets an equal number of site visits
·
To help the user
find the most relevant answer to their query
Question 12: What is the term we use to describe how
search engines categorise each piece of content?
·
Listing
·
Crawling
·
Indexing
·
Ranking
Question 13: Which of the following is a benefit of
Search Engine Marketing (SEM)?
·
Reach out to
potential customers actively looking for your product or service
·
Create different
types of ad formats to show to potential customers
·
Target people
based on their interests and habits
·
SEM is a lot
cheaper than any other advertising medium
Question 14: Search engines see the content on a website
as written code. How can you help search engines identify the images on your
website?
·
Place them well
within your text
·
Make them
eye-catching
·
Put branding on
them
·
Give them
descriptive names
Question 15: When looking to increase the presence of a
website, putting together your search engine optimisation plan will help you
plan your steps. Which activity would be first on the list?
·
Choosing what
images to put on your website
·
Reserving all
the social profiles that you will be using for the business
·
Finding people
who will link back to your website
·
Keyword Research
Question 16: When looking to advertise a new business
online, what is one of the major benefits of display ads?
·
They are seen by
everyone
·
They have higher
click-through rate
·
They can come in
many different formats
·
They don’t cost
too much to set up
Question 17: When ranking websites on search engine
results pages, which element of a website do search engines value the most?
·
How long the content
on the page is
·
If you mention
keywords over 50 times in a short piece of content
·
Unique, engaging,
relevant content
·
Where you are in
the world when adding content to your site
Question 18: To improve your website’s SEO performance,
when should you consider updating your SEO plan?
·
When you write a
new blog post
·
When you have a
sale or promotion
·
When you add a new
service or product
·
When you employ
new staff
Question 19: There are many ways you can improve the
performance of a website from an SEO perspective. When it comes to link
building, which of the following statements is accurate?
·
The quantity of
links is important, not the quality
·
The quality of
links is important, not the quantity
·
Links hidden
within code on sites improves your SEO performance
·
Links hidden
within images on sites improves your SEO performance
Question 20: How can businesses benefit from using
analytics on their website?
·
It will show you
where your audience comes from
·
It will list
which pages your audience does not like
·
It will show
where your customers go after they’ve left your site
·
It will show you
why your audience visit your site
Question 21: Where does the domain name of a website
primarily sit?
·
In the URL
·
In the coding of
your header image
·
In your
navigation menu
·
In your logo’s
hyperlink
Question 22: Gaining backlinks to your website is a great
way to improve the SEO performance. What best practice will encourage people to
link back to your site?
·
Pay people to
link back to your site
·
Write some great
content they will find useful
·
Ensure your
staff link back to your site
·
Link to them
first, regardless of whether they have anything interesting on their site
Question 23: Website hosting servers have their own
unique IP address, what does this address consist of?
·
Numbers and
letters
·
Numbers
·
Letters
·
Letters and
symbols
Question 24: When you’re building a business website,
what purpose does a server have?
·
It manages your
website
·
It hosts your
website
·
It promotes your
website
·
It secures your
website
Question 25: What is one of the benefits of using
templates for your email marketing campaigns?
·
You can reuse the
same template
·
They are always
free
·
You can
duplicate the design of your website
·
Templates work
better on mobile
Question 26: Which of the following will be achieved by
including an offer in a Search Engine Marketing (SEM) ad?
·
It will help the
ad stand out and encourage people to click it
·
It will
guarantee the ad appears at the top of the search results
·
It will increase
the amount of users across your entire website
·
It can increase
the quality score of your ad
Question 27: When advertising on search engines, if you
bid the same as your competitor, having a higher quality score will mean you
appear where in comparison?
·
Alongside them
·
Below them
·
On the next page
after them
·
Above them
Question 28: When planning your website, what is one of
the key things you should consider?
·
The order your
products will appear on the site
·
What you want your
customers to do on the site
·
How customers
will interact with the site
·
What your
customers want to see on the site
Question 29: Which of the following factors can impact
the open rate of your email campaigns?
·
The amount of
links contained in the email
·
The number of
images in your email
·
The opportunity
for customers to opt-out
·
The subject line
of the email
Question 30: When using a search engine, what is the name
of a word or phrase somebody types to find something online?
·
Search phrase
·
Search term
·
Search query
·
Search word
Question 31: Web analytics can tell you many things about
your online performance, but what can analytics tools not tell you?
·
What your
customers are doing on your website
·
Where your
customers have come from before visiting your website
·
Where your
customers go after leaving your website
·
What your
customers are looking for on your website
Question 32: When considering whether to have a web
presence for your business, which of the following is not a major factor?
·
Technology
·
Cost
·
Scope
·
How long you’ve
been in business
Question 33: When advertising using Search Engine
Marketing (SEM), you only pay…
·
when your ad
appears within the search results
·
when a
conversion happens on your website
·
when your ad is
clicked by someone
·
when someone
stays on your website for more than 2 minutes
Question 34: Websites are hosted on a server and each of
these servers has its own unique IP address. What does the ‘IP’ stand for?
·
Internet
Position
·
Internet
Placement
·
Internet
Privatisation
·
Internet Protocol
Question 35: What are three key considerations when
evaluating keywords for search engine optimisation?
·
Competition,
cohesiveness, relevance
·
Frequency,
competition, relevance
·
Relevance,
cohesiveness, execution
·
Frequency,
execution, relevance
Question 36: Fill the blank: When optimising SEM
campaigns, negative keywords _________ your ads from appearing when people
search for things that aren’t relevant to your business.
·
prevent
·
secure
·
increase the
chance of
·
decrease the
chance of
Question 37: When looking at your email marketing
metrics, Click Through Rate (or CTR) highlights which of the following
insights?
·
% of people that
made a purchase after receiving the email
·
% of people that
opened the email out of the total recipients
·
% of people who
clicked on a link in the email out of the total recipients
·
% of people who
were sent the email against the total number of conversions made
Question 38: Fill the blank: ‘Search engines _________
the internet to discover content.’
·
index
·
crawl
·
investigate
·
rank
Question 39: What can you achieve if you divide your
search engine marketing account into relevant campaigns and ad groups?
·
Drive more
traffic to your website
·
Target more
people in different areas of the world
·
Ensure people see
relevant ads that relate to their search query
·
Stop using
negative keywords
Question 40: What is the most important thing to consider
when optimising a search engine marketing campaign?
·
Increasing the
bid for the keywords you are targeting
·
Increasing the
relevance of the keywords, ads, and landing page
·
Adding lots of
keywords to the campaign to get more traffic
·
Continually
changing the ad copy
Question 41: When fine-tuning paid search ads, you change
a broad-match keyword to a phrase-match keyword using which symbol?
·
Quotation marks
·
Apostrophes
·
Italics
·
Square brackets
Question 42: When running a search engine marketing
campaign, what goal do you expect to achieve by having conversion tracking on
your site?
·
To see personal
data about the person who bought from you
·
To understand what
is working and what is not
·
To increase your
budget to get more traffic
·
To advertise
internationally more easily
Question 43: If you want to track a completed order in
your website, what would be a proper place to add the conversion tracking code?
·
Website’s
homepage
·
Order confirmation
page
·
Order form page
·
Contact us page
Question 44: When trying to promote your business
locally, what three key bits of information should be present in your directory
listing?
·
Business name,
address, phone number
·
Personal name,
business name, postcode
·
Name, PO box,
freephone number
·
Business name,
CEO, company registration number
Question 45: Fill the blank: When it comes to promoting a
business locally, search engines can _______ your business in the search
results page if the user is near your location.
·
prioritise
·
highlight
·
hide
·
promote
Question 46: Using social media for business purposes can
be very different to running personal profiles. If you’re looking to attract
people to your social network, what tone of voice should you consider?
·
Stern & Serious
·
Serious &
Honest
·
Fun &
Inviting
·
Engaging &
Inviting
Question 47: When it comes to knowing which social media
platforms to focus your efforts on, how can you work out which one will work
best for you?
·
Compare follower
numbers across platforms
·
Use online
analytics tools to measure engagement
·
See what
competitor businesses are using
·
Ask friends and
family which platforms they use
Question 48: Mobile apps are a great tool to engage with
customers on the go. What is one of the major benefits of a mobile app over a
website?
·
Apps allow you to
send push notifications
·
Apps are easy to
access on the app store
·
Apps generally
work on more mobile devices
·
Apps allow you
to collate more data on your customers
Question 49: When looking to create video content for
your marketing strategy, what three best practices should you look to include?
·
Short,
technical, include a call to action
·
Relevant, short,
entertaining
·
Short,
entertaining, include a call to action
·
Short, relevant,
include a call to action
Question 50: Fill in the blank: When search engines use
factors like geolocation, IP address and location-based search terms to produce
geographically tailored results, this is called ________.
·
Local Search
·
Geo search
·
Mobile search
·
Organic search
Question 51: Why is it important to reach customers on
their mobiles when advertising locally?
·
People use their
phones while they are on the go
·
Ads are smaller
in mobile devices and therefore cheaper
·
People prefer to
receive adverts on their mobile
·
Everyone has a
mobile phone
Question 52: When looking to promote a business on social
media, what is a good way to grow your social media following or engagement
quickly?
·
Paid advertising
·
Pay for
followers
·
Follow all of
your competitors’ followers
·
Overuse hashtags
Question 53: When building a website for a business, what
type of design should it have in order to be “mobile friendly”?
·
A scaled design
·
A visual design
·
A responsive
design
·
An integrated
design
Question 54: When designing mobile advertising campaigns,
what is a best practice to identify which keywords to target?
·
Ask your
audience what they search for when looking for similar products
·
Use the Google
Keyword research tool or Bing Keyword research tool
·
Use a tool to
harvest the keywords your competitors are using
·
Use all the
usual keywords from your website in your advertising account
Question 55: “Because online attention spans are shorter,
a great hook or opening sentence is important to draw people in.” What is this
a best practice example of?
·
Writing engaging
online copy
·
Keeping the
target audience in mind
·
Understanding
the user journey
·
Being consistent
in your approach to copy
Question 56: Why is social media a great tool for
your business to build trust and engagement with your audience?
·
You can share
offers and discounts exclusively to your following
·
You can share
blogs from other businesses to cover more than what you do
·
You can share
honest reviews about your product or service
·
You can connect
with customers at any time of the day
Question 57: What type of tool can be used to monitor and
evaluate your social media audience’s actions on your website?
·
Content
scheduling tools
·
Audience
profiling tools
·
Social media
analytic tools
·
Website analytic
tools
Question 58: Which of the following is a core benefit
that content marketing can bring to a business’s online presence?
·
It can improve
sales by directing more traffic to your website
·
It can enable a
business to create a bank of content, which can be reused to create ads
·
It helps a
company identify its biggest competitors
·
It provides you
with another channel to push sales and promotional messages to customers on a
regular basis
Question 59: When looking to get noticed locally online,
what information should you ensure is on your website as a minimum?
·
Your social
media links
·
An interactive
map
·
Your physical
location details
·
Business
registration number
Question 60: When looking to promote your products and
services locally, what are the benefits of using search engine ads?
·
Everyone uses
search engines
·
You can target ads
to a specific geographic area
·
You can target
ads to specific genders
·
Search ads are
cheaper than display adverts
Question 61: When it comes to mobile, how would you
define usability?
·
The visitor’s
time navigating your site
·
The visitor’s
experience on your site
·
The visitor’s
general time on your site
·
The visitor’s
purpose when on your site
Question 62: Which of the following actions would be most
effective for a business to take in order to help them progress towards
achieving their content marketing goals?
·
Personalising
content to make each customer feel important, taking into account available
data about each individual customer.
·
Reducing the
number of channels used for content marketing to only those channels with the
highest referral numbers, thus saving money
·
Identifying
audiences who view their content, and ensuring those specific audiences get
targeted in the future, with the aim of increasing sales
·
Refining their
content marketing strategy as they go, taking into account available data and
metrics
Question 63: With more and more users using mobile to
look at websites, it is key that you optimise your site so users can find it
when searching online. Which two elements should you look to optimise for
improved SEO performance?
·
Site speed and
usability
·
Keywords and
metadata
·
Image size and
navigation
·
Site speed and
visual appearance
Question 64: Mobile advertising is a great tool for
marketers, but all that good work could be undone if your website isn’t what?
·
Optimised for
different devices
·
Visually
engaging
·
Full of relevant
information
·
Text heavy
Question 65: Which of the following tools could be used
to gain an insight into the phrases and questions people search for about a
given subject online?
·
Answer The Public
·
Google Ads
Editor
·
Facebook
business manager
·
EM Rush
Question 66: Digital marketing isn’t just about selling
your products internationally. It can be used to great effect for local
businesses. What do we mean by ‘local businesses’?
·
A business that
operates from a specific geographic location
·
A business that
is within a 5km radius from the customer
·
A business that
has existed within a community for more than 5 years
·
A business that
only provides a service-based product
Question 67: Which of the following would be described as
a good business goal to set for your social media campaigns?
·
Increase staff
morale
·
Increase audience
engagement
·
Increase
customer satisfaction
·
Increase overall
profit
Question 68: When looking to advertise your business to
mobile users, social media advertising can be really effective because…
·
it allows you to
target people who have ad blockers enabled
·
it can be seen
by people who aren’t logged into their accounts
·
it allows you to
target people based on their likes and interests
·
it doesn’t cost
too much to spread your ads far
Question 69: There are lots of social media platforms out
there, but what is a benefit of using smaller, more niche social media
platforms for your business?
·
People on niche
platforms are more likely to engage with you
·
Your content will
be put in front of specific audiences
·
Your content
will be seen by a mix of different people, gaining more views and likes
·
It enhances your
brand to be seen on more specific social media platforms
Question 70: What are the benefits of using social media
when looking to advertise your business locally?
·
People trust
local businesses on social media
·
You can target ads
to a specific local audience
·
You can make
video ads promoting the area
·
People use
social media more than they use search engines
Question 71: Local directories are a great tool for
getting noticed locally online. What would be the first step in using a
directory?
·
Research
competitors
·
Create a listing
·
Create an ad
·
Post a link
Question 72: Building a plan will help you to focus your
efforts when using social media. What should you consider when making your
social media plan?
·
Your audience’s
data
·
Your audience’s
interests
·
You audience’s
available income
·
Your audience’s
offline behaviour
Question 73: When advertisers run online ads that
typically include an image for people to click on, it’s called…
·
Search Engine
Optimisation
·
Banner
advertising
·
Display
advertising
·
Webpage
advertising
Question 74: Which form of targeting would you use to display
ads to people who have previously visited your website?
·
Search
advertising
·
Reacquiring
·
Readvertising
·
Retargeting
Question 75: Which of the following is the most accurate
analogy for a display advertising network?
·
A targeting
option for publishers
·
A marketplace
between online publishers and advertisers
·
A payments
system for online ad campaigns
·
A targeting
option for advertisers
Question 76: When creating video marketing content on a
budget, what is the first thing you should consider doing?
·
Shooting as much
as you can and culling it later
·
Finding editing
software
·
Finding
equipment to use
·
Planning your
content
Question 77: Which of the following is a key strategy for
distributing your video content?
·
Share videos
across all of your digital marketing tools
·
Pick one primary
place to share your video content
·
Trust
word-of-mouth to drive traffic to your videos
·
Send out a
postcard to relevant mailing lists
Question 78: Which of the following is a benefit of
search advertising over display advertising?
·
Search ads are
more likely to be clicked on
·
Search
advertising is cheaper than display advertising
·
Search
advertising allows ads to be created in multiple formats
·
Search advertising
is shown to customers who are searching for your specific terms
Question 79: Why is it important that you set goals when
planning your display ad campaigns?
·
To help
determine the best way to collate customer data
·
To help determine
the performance and allow for optimisation
·
To help
determine where your budget will be spent
·
To help
determine the performance of your competition
Question 80: If the analytics for your video campaign
shows people are only watching the first few seconds of your video, what can
you do to try and amend this?
·
Change the
colours to be more eye-catching
·
Change how much
your branding is shown in the video
·
Update the
description to tell people more about the video
·
Delete the video
and try again with edited content
Question 81: Which of the following is a benefit of
display advertising over search advertising?
·
Display
advertising is cheaper than search advertising
·
Appearing on
relevant websites offering advertising space
·
Ads can appear
at the top of search engine results pages
·
Display ads are
more likely to be clicked on
Question 82: What can you do to help your videos appear
in search results?
·
Make the content
really interesting
·
Give detailed
descriptions of its content
·
Clearly brand
your videos
·
Include calls to
action within the videos
Question 83: When planning your display advertising, what
does the word ‘placement’ mean?
·
The exact location
of your ad on a particular page of a website
·
The size and
position of your ad
·
The exact
location of your ad on search engine results pages
·
The position of
text within your ad
Question 84: When discussing display advertising, what is
an ad network?
·
A way to get
free traffic to your site
·
A directory of
lots of websites that sell the same products as you do
·
An online store
of images you can use within your content
·
A platform
allowing the advertiser to advertise on websites within the network
Question 85: When using display advertising, what could
you include in an ad to achieve the goal of driving more sales?
·
Promotions and
special offers
·
Personalised
messages
·
Location
specific information
·
Product shots
and detailed information
Question 86: Retargeting allows you to…
·
Target users,
based on the specific actions they take on your site
·
Target people,
based on their likes and interests
·
Appear higher
within the search results
·
Target people
before they come to your website
Question 87: How can you attract social media users to
share your video content online?
·
Tag them in posts
·
Use hashtags
·
Make them funny
·
Use subtitles
Question 88: How can your business benefit from video
without making one yourself?
·
Advertising on
other people’s videos
·
Commenting on
other people’s videos
·
Sharing other
people’s videos
·
Interacting with
other people’s videos
Question 89: When using analytics programmes on your
website, which of these do not fall under the category of a dimension?
·
The device users
access the site with
·
The time a user
spends on the site
·
The browser a
user uses to visit the site
·
The geographical
location of the user
Question 90: In the world of analytics, tracking the type
of device the user accessed your site by is considered which type of data?
·
Conversion
·
Dimension
·
Access
·
Metric
Question 91: Fill the blank: When you link Google Ads
with Google Analytics you are able to understand which ______ are driving
performance.
·
Organic keywords
·
Social media ads
·
Paid keywords
·
Directories
Question 92: What do website analytics allow you to do?
·
Set up
advertising accounts to drive continuous improvement
·
Understand users
behaviour and improve the effectiveness of your digital marketing efforts
·
Interact with
customers on your website to increase conversion
·
Predict your
users next move based on previous data
Question 93: Why should you avoid focusing on collecting
as much data as possible?
·
Vast quantities
of data will take a long time to process
·
Large amounts of
data are harder to store online
·
The right
information, at the right time, is more valuable
·
Spreadsheets
have a limit on the amount of information they can store
Question 94: How is a spreadsheet defined?
·
An interactive
computer application for the organisation, analysis and storage of data
·
A static
collection of related data tables that can be queried to locate specific fields
·
A tool for
storing large amounts of numerical data, but not text-based data
·
A digital
balance sheet to keep track of financial transactions
Question 95: When using analytics on your website, what
do we mean by the term ‘conversion’?
·
The act of a
user coming from a certain geographical location
·
The act of a
user spending a certain amount of time on the site
·
The act of a
user meeting a specific metric
·
The act of a user
completing a goal
Question 96: When it comes to web analytics, what
insights can you gather using analytics tools?
·
What websites
users visit after leaving your website
·
How you
currently rank in search engines
·
How people
interact with your website
·
How people
interact with your competitors’ websites
Question 97: When using web-based analytics tools, by
segmenting the data you will be able to achieve which of the following?
·
Bid higher
within your SEM advertising account
·
Find insights that
can help you identify where to make improvements
·
Build better
social media profiles
·
Run advertising
in other countries around the world
Question 98: When creating a presentation based on lots
of data, what principle should you bear in mind?
·
Show all the
information available, to give your audience as much context as possible
·
Tailor your
approach to your audience in order to tell a better story
·
Stick to visual
graphics only, as everyone will prefer this presentation format over tables and
text
·
Present all
information in the same way because everyone interprets things similarly
Question 99: How do you handle data in analytics to gain
greater insights into our audience’s behaviour?
·
Partition
·
Sample
·
Segment
·
Extract
Question 100: What is the benefit of using digital data?
·
It can help you
make informed decisions and improve online performance
·
Digital data is
always 100% accurate
·
Digital data
allows you to save money on offline analytics
·
Using digital
data allows you to automatically reach more customers
Question 101: When using analytics programmes on your
website, which of these do not fall under the category of a metric?
·
Browser users use
to access your site
·
Unique visitors
to your site
·
Time users spend
on your site
·
Number of pages
viewed per visit
Question 102: In the world of analytics, the time the
user spent on your site is considered which type of data?
·
Conversion
·
Clocking
·
Metric
·
Dimension
Question 103: Which of these is not a benefit for
businesses using fully integrated e-commerce platforms?
·
Stock control
·
Integrated
invoicing
·
The ability to
track shipping
·
Automated
complaints process system
Question 104: When building your online product store, to
make it as effective as possible you should look to optimise the performance by
using images in what kind of way?
·
Use images
direct from the internet to ensure accurate file size
·
Use images
direct from the original manufacturer
·
Ensure images are
of a high quality
·
Use detailed
descriptions instead of images to help search engines
Question 105: Fill in the blank: When you are considering
the layout of the product pages, it is important to put them in ________ order?
·
price
·
hierarchical
·
a constantly
changing
·
alphabetical
Question 106: Analytics can help optimise your website
for which of the following?
·
For different
devices, navigation & search
·
For different
devices & social media profiles
·
For email
templates & social media profiles
·
For navigation,
search & video campaigns
Question 107: If a user abandons their shopping cart
without making a purchase, one way to bring them back to complete the purchase
is?
·
SEM advertising
·
Social
advertising
·
Retargeting
·
Email campaigns
Question 108: When trying to increase the product sales
on your website, one way to achieve this is to ________?
·
send multiple
follow up emails once a purchase has been made
·
show them
remarketing ads with a variety of products
·
provide the
customer with relevant suggested purchases
·
include a pop up
on your website that they have to action before continuing
Question 109: When looking to introduce e-commerce
functions to your website, which of the following would be the best first step?
·
Build an online
store with an integrated payment system
·
Set up a web-based
money transfer software like PayPal
·
Invest in a new
website platform
·
Use other
platforms such as eBay or Etsy
Question 110: If you are looking to expand your company’s
presence online internationally, which of the following should you consider
with regards to your online content?
·
Translated by an
automated tool only
·
Translated but
also locally adapted for the audience
·
Translated into
the native language
·
Left the same,
and not translated
Question 111: Fill the blanks: When advertising
internationally, you should make your business ______ to the new market,
consider the ______ and any possible ______ implications.
·
accessible |
supply chain | legal
·
affordable |
supply chain | language
·
exciting |
customer needs | currency
·
affordable |
customer needs | legal
Question 112: Fill in the blank: When considering
expanding a business internationally, the best place to start is to?
·
use online tools
to help you understand where there’s a strong demand for your products
·
move the whole
business to that country
·
replicate your
current business in as many countries as possible
·
buy new domains
for the country
Question 113: When looking to expand your business
internationally on social media, what should you do first?
·
Treat all social
media channels the same
·
Use popular
phrases and memes for that area
·
Analyse platforms
popular in that area
·
Not advertise at
all, as other countries don’t like social advertising
Question 114: Fill the blank: In the world of display
advertising, remarketing is a way to _____.
·
pay less per
click than standard SEM ads
·
show ads to
people before they visit your website
·
show ads to people
after they visit your website
·
display a pop up
on your website when people visit it
Comments
Post a Comment