Amazon DSP Advanced Certification Exam Answers 2024
Question 1: You can securely transfer audiences from
third-party insight providers (DMPs, etc.) to Amazon DSP via
Amazon’s Advertiser Audiences. Which of the following statements is true?
Select All Correct Responses
·
Amazon Ads can
generate impression forecasts against newly-transferred audiences after 14
days.
·
The audiences are
automatically updated daily.
·
DMP audiences will
appear in the Amazon DSP within 48 hours and can be immediately applied to
campaigns.
·
Newly-transferred
DMP audiences will populate in your overlap report after 7 days.
Question 2: Which of the following are short commands or
shortcuts for commands passed to Amazon DSP to enhance ad line
and creative monitoring capabilities externally, without the need to generate
multiple third-party tag sets.
·
Click tags
·
Server-to-server
integrations
·
Impression tags
·
Creative macros
Question 3: What advertiser insights can you use to build
lookalike audiences?
·
DMP-transferred
audiences or advertiser hashed-customer list
·
All of these
·
Pixel seed
audiences
·
Amazon Advertising tag
remarketing audiences
Question 4: Is it a best practice to select multiple
private marketplaces deals on the same line item?
·
No. You should
separate deals into their own line items. Deals can have varying floors which
can require customized settings for each line item.
·
Yes. You should
group all deals into a single line since it saves time.
·
Yes. Amazon DSP will know the
specific bid settings for the various deals running on the same line item.
Question 5: Select all settings you must adjust when
setting up a private marketplace deal in Amazon DSP.
·
Supply source
·
Preferred deal vs.
private deal
·
Fixed vs. floor
price
·
Seat ID
Question 6: Amazon Ads is integrated with
multiple supply-side platforms (SSPs), meaning you can easily access your
negotiated inventory with third-party suppliers via Amazon DSP, and run all of
your campaign strategies in one place.
·
True
·
False
Question 7: Which of the following are true?
·
All of these are
true.
·
If a third-party
pixel is appended on a creative, and Amazon Ads has a server-to-server integration with that
third-party, the creative will not be approved. You will need to remove the
pixel, and instead append the adapter URL.
·
Amazon Ads
allows advertisers to run third-party served creatives as long as the ad
servers are on the list of approved vendors.
·
Using invalid
macros in creatives will cause the ad to be rejected.
Question 8: If you select “Maximize performance” as the
bid strategy in order settings, but uncheck “bid optimization models,” what
happens?
·
The Amazon DSP will adjust bids
based on the likelihood of conversion.
·
The Amazon DSP
will bid the max bid for all impressions.
·
The Amazon DSP will adjust bids to
ensure the campaign delivers the full budget.
·
The Amazon DSP
will bid the base bid for all impressions.
Question 9: If you associate two pixels to an order, and
they both have the same event type, the combined ad-attributed conversions for
both those pixels will be aggregated into one column in reporting.
·
False
·
True
Question 10: Amazon Publisher Services (APS) allows
Amazon DSP advertisers to have direct access to premium publisher inventory for
increased efficiency and performance without supply-side fees.
·
False
·
True
Question 11: If you use third-party served creatives
in Amazon DSP, which of the following policies are true?
·
When directing to
an Amazon Ads site for mobile in-app ads with third-party tags,
Amazon Ads requires using a 1×1 pixel and not a redirect.
·
If you are running
creatives served through a third-party on eligible Amazon DSP inventory, you
will need to append your third-party tag in the tag source section of creative
settings.
·
All content must
be served from the ad server’s domain and may not call from other domains. Only
secured calls (https://) are accepted.
·
Amazon Ads
accepts third-party hosted creative libraries from all third-party ad servers.
Question 12: Which activity provides a stronger signal of
an ad’s impact on a conversion.
·
All-up conversion
·
Post-view
conversion
·
Pre-view
conversion
·
Post-click
conversion
Question 13: This type of pixel can be generated by
navigating to the events tab in Amazon DSP.
·
Both simple
pixel and AAt
·
Floodlight pixel
·
Amazon Advertising
tag (AAt)
·
Simple pixel
Question 14: If you have an existing server-to-server
integration with a third-party measurement provider, you must use the adapter
URL Amazon Ads provides, you cannot use a pixel.
·
True
·
False
Question 15: Amazon Ads allows you to build and engage
with audiences that have streamed content on Twitch, based on channels, genres,
and games, with a 180-day lookback window.
·
False
·
True
Question 16: Using the audience builder in Amazon DSP,
you are able to create custom audiences based on which of the following? Select
All Correct Responses
·
All of these
·
Product
purchases
·
Brand views
·
Searches
Question 17: Which is a tool where advertisers buy ads in
an automated fashion?
·
Bid request
·
Supply-side
platfrom (SSP)
·
Demand-side
platform (DSP)
·
Model-predicted
action
Question 18: If you want to control your pacing and
performance trade-off for your advertising campaign, what is the best option to
choose in order settings?
·
Max bid
·
“While spending
full budget, maximize performance” bid strategy
·
“Maximize
performance” bid strategy
·
Automated budget
optimization
Question 19: Amazon Ads enables you to
create brand-based audiences around which of the following behavior types?
Select All Correct Responses
·
All of these
·
Brand views
·
Brand purchases
·
Similar brand
views
Question 20: An advertiser is looking to secure inventory
on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which
type of private marketplace deal with the publisher would guarantee their
inventory at a fixed price?
·
Preferred deal
·
Private auction
deal
·
Advertiser first
deal
·
Prime day deal
Question 21: Advertiser A bids $0.45, Advertiser B bids
$0.65, and Advertiser C bids $1.05. Which of the following is true in a
second-price auction?
·
Advertiser C
wins and pays $1.05.
·
Advertiser C wins
and pays $0.66.
·
Advertiser C
wins and pays $0.65.
·
Advertiser B
wins and pays $0.66.
Question 22: Which audience type drives consideration for
your brand, by engaging users that have regularly demonstrated shopping
behaviors reflective of broad interest groups, like tech enthusiasts and
foodies.
·
Lifestyle
audiences
·
In-market
audiences
·
Life event
audiences
·
Demographic
audiences
Question 23: Amazon Advertising tag (AAt)
supports conversion insights. Therefore, you do not need to use a simple
conversion pixel for conversion insights, optimization, and reporting.
·
True
·
False
Question 24: Amazon Advertising tag (AAt)
supports conversion insights.
·
False
·
True
Question 25: Third-party video creative type supports
which of the following third-party tags?
·
All of the these
·
VAST 2
·
VPAID Flash
·
VPAID JS
Question 26: When directing to an Amazon Ads site for
mobile in-app ads with a third-party tag, you can use a 1×1 pixel or a
redirect.
·
False
·
True
Question 27: Choosing this simple pixel type allows you
to manage fewer pixels and gives more flexibility when embedding them.
·
Remarketing
pixel
·
None of these
·
Conversion pixel
·
Conversion and
remarketing pixel
Question 28: How will conversions be impacted (if at all)
after a campaign ends?
·
All of these may
occur.
·
The last set of
conversion insights will come in 14 days before the campaign ends.
·
There may be
conversion insights coming in after a campaign ends due to the 14-day lookback
window.
·
There should be
no conversion insights coming in after a campaign ends.
Question 29: Attribution reinstatements occur 10 days, 2
weeks, and 4 weeks after the original conversion is attributed to a campaign.
This process then occurs on a rolling basis following each reinstatement.
·
True
·
False
Question 30: A customer views an ad, clicks on the ad,
and then makes a purchase. What type of activity is this?
·
Post-click
conversion
·
All-up
conversion
·
Pre-view
conversion
·
Post-view
conversion
Question 31: What is Amazon DSP’s
attribution lookback window?
·
1 day
·
14 days
·
7 days
·
30 days
Question 32: When are conversions for Amazon DSP
campaigns reported?
·
1 day after the
conversion
·
On the day of the
conversion
·
The date the
impression was served
·
1 day after the
impression was served
Question 33: Which of the below is NOT considered a
conversion metric?
·
Impressions
·
Pixel
conversions
·
Purchases
·
Detail page
views
Question 34: Which of the below statements is true for
private auction deals?
·
Private auction
deals allow you to pay a varied CPM across multiple sites.
·
Private auction
deals give an exclusive group of advertiser’s priority to bid on the open
inventory.
·
Private auction
deals work on a 1st price auction where the highest bidder wins the impression,
and pays the highest bid.
·
Private auction
deals work on a 2nd price auction where the highest bidder wins the impression,
but pays the 2nd highest bid.
Question 35: You are running a campaign with the bid
strategy “Maximize performance,” and your campaign is under-pacing, but you are
hitting your goal KPI. What is an optimization you can implement to improve
pacing?
·
Increase your base
bid.
·
Lower your base
bid.
·
Add daily budget
caps to your order.
·
Remove the
lowest-performing supply source.
Question 36: Which auction type is a digital buying model
where the highest bidder above the floor price wins the auction, and pays
exactly the amount they bid?
·
Second-price
auction
·
Third-price
auction
·
First-price
auction
Question 37: Lifestyle audiences can be used to drive
brand awareness, and for advertising everyday products and services such as B2B
courier services, organic produce, etc.
·
True
·
False
Question 38: Amazon Garage, Twitch, Whole
Foods Market, and Amazon Fresh stores are examples of which
type of audience?
·
Custom audiences
·
Standard
audiences
·
Channel-based
audiences
·
None of these
Question 39: Bulksheets are which file format?
·
.dsp
·
.tsv
·
.csv
·
.xls
Question 40: When using Amazon Advertising tag (AAt), you
must install event code on each page of your website where the user action
takes place or use a tag manager to ensure AAt is placed on each page.
·
False
·
True
Question 41: You can append a third-party tag to a mobile
Amazon Ads owned and operated creative to enable you to pull viewability
reporting in the third-party’s portal.
·
False
·
True
Question 42: Bulksheets are recommended to manage:
·
None of these
·
Campaign
optimizations
·
Reporting
·
Campaign creation
Question 43: When you’re creating a simple pixel in Amazon DSP,
which of the following is true?
·
You will need to
create both remarketing and lookalike audiences separately in the audience’s
tab of Amazon DSP.
·
To create a
remarketing audience based on pixel exposure, go into the audience’s tab of
Amazon DSP.
·
You can create a
remarketing audience at the same time as you create the pixel through the
pixels tab of Amazon DSP.
Question 44: Which of the following are reasons your
private marketplace deal may not be bidding?
·
The line item has
already reached its frequency cap for that user; therefore, the line item is
not considered.
·
The geo location
of the line item overlaps with the location properties of the request.
·
The Amazon Ads
viewability threshold set for the line item did not meet the estimated
viewability score of the request, therefore the line item is not considered.
·
The order has
already reached its frequency cap for that user; therefore, the line item is
not considered.
Question 45: You can download campaign settings and
upload modifications via bulksheets in either your advertiser or order view.
·
True
·
False
Question 46: Creative macros can be used to allow
third-parties to view metrics to provide greater visibility into third-party
creatives served through Amazon DSP.
·
False
·
True
Question 47: A customer purchases a product from your
brand that is not a tracked ASIN for your campaign. The purchase will be
counted as a brand halo purchase, allowing you to understand the overall lift
in brand-wide conversions from your campaign.
·
False
·
True
Question 48: Simple pixels can capture attributes such as
page type and purchase value, which Amazon Advertising tags
(AAt) can’t, making remarketing easier with simple pixels.
·
False
·
True
Question 49: Your order is running the “While spending
full budget, maximize performance” bid strategy and opted into “bid
optimization models.” The lines in your order start under-pacing. This will
most likely cause which of the following?
·
The Amazon DSP
will increase submitted bids for most impressions.
·
The Amazon DSP
will increase the model-predicted action for most impressions.
·
The Amazon DSP
will decrease the model-predicated action for most impressions.
·
The Amazon DSP
will decrease submitted bids for most impressions.
Question 50: All lines in an order are opted into budget
optimization, but the most efficient line has the lowest allocated budget. What
is an optimization you could make to help allocate more budget to that
top-performing line?
·
Remove the
lowest performing audiences on the top-performing line.
·
Increase the base
bid on the top-performing line.
·
Decrease the
base bid on the top-performing line.
·
Tighten
frequency from “3 per 1 day” to “1 per 1 day” on the top-performing line.
Question 51: For your campaign to receive credit for
conversions, you must associate the appropriate ASINs or pixels to your
campaign in order settings.
·
False
·
True
Question 52: Ads are only eligible for conversions if
users have either clicked or viewed the ads.
·
False
·
True
Question 53: You can set up a private marketplace deal
manually or through an API.
·
False
·
True
Question 54: Which type of Amazon audience
segment should you use when trying to drive sales of a new product?
·
Lifestyle
audiences
·
In-market
audiences
·
Interest-based
audiences
·
Life event
audiences
Question 55: Which of the following is an insight that is
collected through Amazon DSP’s Amazon Advertising tag (AAt)
solution?
·
Tag-specific
insights
·
Anything
presents in HTTP headers
·
Advertiser-defined
insights
·
All of these
Question 56: Which of the below scenarios is correct
based on the below shopper journey for ads served in Amazon DSP?
·
July 3rd:
Desktop display ad view –>
·
July 24th:
Mobile display ad click –>
·
July 25th: Video
ad view –>
·
July 30th:
Purchase made
·
July 3rd desktop
display ad view receives credit in Amazon DSP reporting.
·
All interactions
will receive credit in Amazon DSP reporting.
·
July 24th mobile
display ad click receives credit in Amazon DSP reporting.
·
July 25th video
ad view receives credit in Amazon DSP reporting.
Question 57: You can modify parameters to include in
bulksheet downloads.
·
False
·
True
Question 58: To create a remarketing audience based on
pixel exposure, go into the audience’s tab of Amazon DSP.
·
False
·
True
Question 59: You can use mobile advertising IDs as a file
type to create hashed audiences
·
False
·
True
Question 60: Attribution restatements occur 10 days, 2
weeks, and 4 weeks after the original conversion is attributed to a campaign.
·
True
·
False
Question 61: If Amazon Ads has an
existing server-to-server integration with a third-party measurement provider,
you must use the adapter URL Amazon Ads provides, you cannot use a pixel.
·
True
·
False
Question 62: Creative macros are short commands or
shortcuts for commands used to pass back metrics to a third party.
·
True
·
False
Question 63: Amazon DSP supports creation
of lookalike audiences from:
·
Hashed
audiences.
·
All of the above
·
Simple pixel or
Amazon Advertising tag events.
·
Audiences
transferred from DMPs.
Question 64: You can download campaign settings and
upload modifications via bulksheets in either your advertiser, order, or entity
view.
·
True
·
False
Question 65: Which setting must you adjust when setting
up a private marketplace deal in Amazon DSP?
·
Deal ID
·
All of these are
true
·
Supply source
·
Preferred deal
vs. private deal
Question 66: Please select all of the pixel solutions
offered by the Amazon DSP.
·
Simple pixel
·
Amazon Smart
cookie
·
Amazon Ads tag
(AAt)
·
Amazon Pixel Pro
Question 67: You can download or upload bulksheets across
advertisers within the same entity.
·
False
·
True
Question 68: Which simple pixel selections provide
flexibility after the pixel is created?
·
Conversion pixel
·
Conversion and
remarketing pixel
·
None of these
·
Remarketing
pixel
Question 69: Which of the below scenarios is correct
based on the below shopper journey for ads served in Amazon DSP?
July 3rd: Desktop display ad view –> July 24th: Mobile display ad click
–> July 25th: Video ad view –> July 30th: Purchase made
·
July 3rd desktop
display ad view receives credit in Amazon DSP reporting.
·
All interactions
will receive credit in Amazon DSP
reporting.
·
July 24th mobile
display ad click receives credit in Amazon DSP reporting.
·
July 25th video
ad view receives credit in Amazon DSP reporting.
Question 70: With Amazon Advertising tag (AAt), you can
capture hundreds of events using one pixel and use them for creating multiple
audiences.
·
True
·
False
Question 71: Which of the following is an insight
collected through Amazon DSP’s Amazon Advertising tag (AAt)
solution?
·
Advertiser-defined
insights
·
Tag-specific
insights
·
Anything
presents in HTTP headers
·
All of these
Question 72: By choosing the “While spending full budget,
maximize performance” bid strategy, you want to maximize your campaign
performance at a given base bid.
·
False
·
True
Question 73: Which bid strategy would you require to
frequently monitor and optimize in order to balance performance and spend?
·
Max bid
·
“While spending
full budget, maximize performance” bid strategy
·
“Maximize
performance” bid strategy
·
Automated budget
optimization
Question 74: All content must be served from the ad
server’s domain and may not call from other domains.
·
False
·
True
Question 75: An advertising agency is simultaneously
running 25 campaigns for their client. While they want to maximize performance,
they also want to minimize manual campaign manipulation. Which optimization
strategy should they choose?
·
While spending
full budget, maximize performance
·
Maximize
performance
Question 76: Which of the following are reasons your
private marketplace deal may not be bidding? Select All Correct Responses
·
The line item has
already reached its frequency cap for that user; therefore, the line item is
not considered.
·
The geo location
of the line item overlaps with the location properties of the request.
·
The Amazon Ads
viewability threshold set for the line item did not meet the estimated
viewability score of the request, therefore the line item is not considered.
·
The order has
already reached its frequency cap for that user; therefore, the line item is
not considered.
Question 77: Bulksheets are recommended to manage: Select
All Correct Responses
·
None of these
·
Campaign
optimizations
·
Reporting
·
Campaign creation
Question 78: Which of the below statements is true for
private auction deals? Select All Correct Responses
·
Private auction
deals allow you to pay a varied CPM across multiple sites.
·
Private auction
deals give an exclusive group of advertiser’s priority to bid on the open
inventory.
·
Private auction
deals work on a 1st price auction where the highest bidder wins the impression,
and pays the highest bid.
·
Private auction
deals work on a 2nd price auction where the highest bidder wins the impression,
but pays the 2nd highest bid.
Question 79: If you use third-party served creatives
in Amazon DSP, which of the following policies are true? Select
All Correct Responses
·
When directing to
an Amazon Ads site for mobile in-app ads with third-party tags,
Amazon Ads requires using a 1×1 pixel and not a redirect.
·
If you are running
creatives served through a third-party on eligible Amazon DSP inventory, you
will need to append your third-party tag in the tag source section of creative
settings.
·
All content must
be served from the ad server’s domain and may not call from other domains. Only
secured calls https is accepted.
·
Amazon Ads
accepts third-party hosted creative libraries from all third-party ad servers.
Question 80: Select all settings you must adjust when
setting up a private marketplace deal in Amazon DSP. Select All
Correct Responses
·
Supply source
·
Preferred deal vs.
private deal
·
Fixed vs. floor
price
·
Seat ID
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