Google Analytics 4 (GA 4) Certification Assessment Answers Answers
Exam Name: Google Analytics Certification (GA4)
Exam URL: https://skillshop.exceedlms.com/student/path/508845-google-analytics-certification
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1.
You would like to
export your Google Analytics data to BigQuery to run queries and combine some
of your offline data with Analytics data. What type of Analytics property can
export data to BigQuery?
·
Only Standard
properties in GA4 or Universal Analytics
·
Standard or
Analytics 360 properties using Universal Analytics
·
Standard or Analytics 360 properties using GA4
·
Only Analytics
360 properties in GA4 or Universal Analytics
2.
Which Analytics
feature lets you associate your own identifiers with your individual customers
so you can connect their behavior across different interactions on various
devices and platforms?
·
User-ID
·
Predictive
audiences
·
Device-ID
·
Audience
triggers
3.
You decide to
advertise online in a few different places to drive traffic to your website.
You’re in your Google Analytics 4 property and are interested in how these
various ads work together on the path to conversions. In this case, where can
you find the “Conversion paths” report in your Google Analytics 4 property?
·
Configure
·
Reports
·
Advertising
·
Explore
4.
You have Ads
Personalization enabled for your property, but want to exclude specific events.
What does this mean for the data for those events?
·
That data will
only be available in the Advertising section
·
That data will only be used for measurement purposes
·
That data will
only be used for audiences in Google Ads
·
That data will
only be available in the Reports and Explore sections
5.
You manage a blog
that has a few contributing authors. What could you use to report the name of
the author on each article page?
·
Custom table
·
Custom metric
·
Custom dimension
·
Custom user
parameter
6.
You collect data
on your point-of-sale system that could complement the data you are sending to
Google Analytics from your website and app. Which of these features allows you
to collect and send events directly to Google Analytics servers?
·
Data import
·
Modify event
·
Measurement Protocol
·
HTTP request
7.
You want to find
techniques that go beyond standard reports so that you can uncover deeper
insights about customer engagement. Which section of your Google Analytics
property contains this?
·
Reports
·
Advertising
·
Configure
·
Explore
8.
Connecting which
platform to Analytics allows you to direct experiments toward specific
audiences to test variants of your web pages?
·
Firebase
·
Google Optimize
·
Search Console
·
Modify event
9.
One of these
features, when enabled, associates event data collected from users on their app
or website with the Google accounts of users who are signed in and have agreed
to share this information. Which is it?
·
Google Ads
·
User-ID
·
Google Search
Console
·
Google signals
10.Which of these tasks can be done using audience triggers?
·
Create new
events based on existing event parameters
·
Create new
audiences based on predictive metrics
·
Create new events based on an audience rule being satisfied
·
Create new
audiences based on specific events that are triggered
11.When a user watches a video, this triggers an event on
your website. Which of these is an event parameter?
·
Name of a video watched on your site
·
The devices
users are on when watching a video on your site
·
How many users
opened the page containing a video on your site
·
How many users
viewed a video on your site
12.You have a website and want to start gathering and
reporting insights for it in Google Analytics. What should you set up first?
·
Analytics tag
·
Google Ads
·
Firebase SDK
·
Analytics SDK
13.Which events are accounted for in the Realtime report?
·
Events that took
place within the last 60 minutes
·
Events that took
place within the last 12 hours
·
Events that took
place within the last 8 hours
·
Events that took place within the last 30 minutes
14.After you’ve exported Google Analytics data to BigQuery,
what can you do with your data?
·
You can use SQL to query your data to answer questions and gain insights
into your products, users, and channels
·
You can use
audiences to target website experiments and test variants of your web pages
·
You can access
app-specific reports such as crash data, notification effectiveness, and
deep-link performance
·
You can use conversions
for ad campaign bidding, and audiences to target ad campaigns
15.You’re using Google Analytics for your website. In which
situation could you use the Engagement overview report?
·
You’re interested in seeing which pages on your site are getting the most
traffic.
·
You’d like
insight into your users’ interests they’ve express through their online
browsing and purchase activities.
·
You’re
interested in seeing where users are coming from before landing on your
website.
·
You’re
interested in monitoring user activity as it is happening on your site.
16.You run a small company that has a website as well as an
app for iOS and an app for Android. If your objective is to analyze events and
users across all three of these, how should you set up your account?
·
One property
with a web data stream for your website and one property with an app data
stream for your app
·
One property
with one web data stream for your website and one app data stream for your app
·
One property with one web data stream for your website and two app data
streams, one for iOS and the other for Android
·
One property
with a web data stream for your website and one property with two app data
streams, one for iOS and the other for Android
17.If you wanted to link a new Google Ads account to your
Google Analytics property in order to see detailed marketing campaign data,
where in your Google Analytics 4 property would you go to manage this process?
·
Admin
·
Advertising
·
Explore
·
Configure
18.One of these attribution models distributes the credit
for a conversion equally across all the channels a customer clicked or engaged
with before converting. Which is it?
·
Linear
·
Data-driven
·
Time decay
·
Position-based
19.If you wanted to gain insight into the traffic to your
retail website, which dimension would you look at to determine whether it was
coming from “organic search,” “referral,” or other places?
·
Default channel grouping
·
Event name
·
Page title
·
Google Ads
campaign
20.To understand how many users are coming from various
devices, like computers or mobile phones, you run a report that shows this
data, per device, over the past 30 days. In this report, which of these is
considered a “metric” in Google Analytics?
·
The date range
setting for the last 30 days
·
The device
types, desktops and mobile phones
·
How many users were on mobile phones
·
Where users came
from before reaching your site
21.You want to create new audiences for your eCommerce site
by segmenting users according to parameters that make sense for your business,
like those who’ve made a purchase. Which of these approaches would provide you
with a predictive audience?
·
You create an
audience of users who started checking out but didn’t complete the purchase
·
You create an
audience of users who added items to their purchase wishlist
·
You create an audience of users who are likely to purchase in the next
seven days
·
You create an
audience of users who made a purchase in the last 30 days
22.You’re setting up your web data stream so that your
website is feeding your Google Analytics property with data. While setting up
this web data stream, what happens when you leave the enhanced measurement
setting enabled?
·
Conversion
reporting for the web data stream uses machine learning to distributes credit
across channels
·
Additional events are collected from your website without you needing to
change your website’s code
·
Events from your
mobile app can be combined with your existing website data
·
Events can be
associated with signed-in users to enable cross-device reporting
23.You sell items online and store data about each item
offline. Which feature allows you to upload a CSV file that contains your item
data to join with Analytics data?
·
HTTP request
·
Modify event
·
Data import
·
Measurement
Protocol
24.You want to know what pages new users open most often
after opening your home page, so you create a new path exploration in Explore
that you plan to share with a co-worker. Who can see this new path exploration,
by default?
·
Only you can see it, but you can share it with the other users of the
property in read-only mode.
·
Anyone in your
property can access it and make edits.
·
Anyone in your
property can access it in read-only mode.
·
Only you can see
it, but you can share it with the other users of the property for them to make
edits.
25.Which of these sections of Google Analytics Reports
provides insights into where users are coming from (e.g., social media) before
visiting your website?
·
Acquisition
·
Engagement
·
Demographics
·
Monetization
26.You have many events on your website that are very
valuable, like when users purchase items or sign up for your newsletter. You
would like to mark these events as important and assign a value to these events
when they happen. What should you mark these events as in your Google Analytics
4 property?
·
Conversion events
·
Recommended
events
·
Custom events
·
Goals
27.How does Google Analytics measure and report distinct
user interactions when a Google Analytics 4 property exists on a mobile app and
website?
·
As sessions
·
As events
·
As views
·
As hits
28.Which of these Analytics 360 features would you use to
filter data and create a new data set for a specific use case or audience?
·
Subproperties
·
Organizations
·
Roll-up
properties
·
Data streams
29.Which Google Analytics feature relies on machine learning
for measuring conversions that can’t be spotted through direct observation?
·
Conversion modeling
·
Conversion
window
·
Conversion paths
·
Conversion
events
30.You’re currently using last-click attribution. Which of
these reports would let you see how first-click attribution would value
channels and campaigns?
·
Model comparison
·
Segment overlap
·
Funnel
exploration
·
Conversion paths
31.Which attribution model uses machine learning algorithms
to distribute credit for a conversion across different touchpoints?
·
First click
·
Last click
·
Time decay
·
Data-driven
32.When Google Ads is linked to Google Analytics, how can
conversion events from Google Analytics can be used in Google Ads?
·
Google Ads can use these conversions to optimize your bids for ad
placements
·
Google Ads can
use these conversions to adjust and optimize your ad copy
·
Google Ads can
use these conversions to see industry benchmarking data
·
Google Ads can
use these conversions to generate new keyword ideas
33.Whenever a website visitor views any page on your site,
they trigger the page_view event. What if you wanted to define a new event to
trigger when visitors land on a particular page (e.g., the homepage)? Once
you’ve navigated to Events in the Google Analytics interface, which option
would you choose to make this happen?
·
Mark event as
conversion
·
Modify event
·
Create event
·
Import event
34.To get insights into the organic search queries that are
leading users to your website, you can connect Analytics with which platform?
·
Google Ads
·
Google Optimize
·
Search Console
·
Search Ads 360
35.If you were in your Google Analytics property’s Explore
section and wanted to customize metrics and dimensions, in a table format,
which of these exploration techniques would you use?
·
Funnel
exploration
·
Cohort
explorations
·
Segment overlap
·
Free form
36.To understand how many users are coming from various
devices, like desktops or mobile phones, you run a report that shows this data,
per device, over the past 30 days. In this report, what is device type?
·
A metric
·
An event
·
A user
·
A dimension
37.Which of these configurations show a Google Analytics
account’s hierarchical structure?
·
Data stream >
Account > Property
·
Property >
Account > Data stream
·
Account > Property > Data stream
·
Property >
Data stream > Account
38.What can Google Ads do with audiences from Google
Analytics when these two services are linked?
·
Audiences in
Google Ads can be used to adjust geotargeting of ad campaigns
·
Audiences in
Google Ads can be contacted for customer research
·
Audiences in
Google Ads can be used to see industry benchmarking data
·
Audiences in Google Ads can be used to target ad campaigns
39.How do Google Analytics 4 properties differ from
Universal Analytics properties?
·
Google Analytics
4 properties use “sessions” as the foundation for data collection and
reporting, while Universal Analytics uses “dimensions” as the foundation for
data collection and reporting.
·
Google Analytics
4 properties use “dimensions” as the foundation for data collection and
reporting, while Universal Analytics uses “events” as the foundation for data
collection and reporting.
·
Google Analytics 4 properties use “events” as the foundation for data
collection and reporting, while Universal Analytics uses “sessions” as the
foundation for data collection and reporting.
·
Google Analytics
4 properties use “sessions” as the foundation for data collection and
reporting, while Universal Analytics uses “events” as the foundation for data
collection and reporting.
40.Which of these features lets you control how long
user-level and event-level data is stored by Google Analytics?
·
Data retention period
·
IP address
settings
·
Consent Mode
·
Disable data
collection
41.You’ve just set up an option on your website for your
users to sign up for a newsletter. You want to count those new sign-up events
as conversions and create an audience for users who signed up. Which part of
your Google Analytics 4 property lets you manage events, conversions, and
audiences?
·
Configure
·
Admin
·
Advertising
·
Explore
42.If you wanted to analyze user journeys across a website
and an app, and see how new users were arriving at both, which of these
techniques should you use for insights?
·
Universal
Analytics properties
·
Google Optimize
·
Google Marketing
Platform
·
Google Analytics 4 properties
43.You are setting up Google Analytics and are asked to set
up a data stream as part of the process. Which of these describes a data
stream?
·
A data stream lives within a property and is a source of data from your app
or website
·
A data stream
lives within Explore and, once defined, can be added to any exploration
·
A data stream
lives within an account and is the container for the data you collect from your
apps and sites
·
A data stream
lives within Reports and lets you segment and compare your data
44.Which Analytics 360 feature allows you to create a new
data set with a broad view of your business across products, brands, or regions
by combining data from multiple source properties?
·
Subproperties
·
Organizations
·
Roll-up properties
·
Data streams
45.You have a mobile app and want to collect and send data
from the app to your Google Analytics 4 property. Which of these should you
use?
·
Website tag
·
Google Ads
·
Google Marketing
Platform
·
Firebase SDK
46.You want to find readymade cards that address typical
questions about how users are interacting with your app or website. Which
section do you go to in order to find this?
·
Admin
·
Reports
·
Configure
·
Explore
47.Once you’ve deleted a property from your Google Analytics
account, how many days does it take for the property to be permanently deleted?
·
35
·
7
·
14
·
60
48.What scope would be set for a custom dimension that
reports membership status for a customer rewards program?
·
Session
·
Hit
·
Product
·
User
49.You want to start collecting and reporting insights in
Google Analytics for your website. What do you need to implement in order to
start collecting and sending this data to Google Analytics?
·
Analytics SDK
·
Analytics tag
·
Firebase SDK
·
Google Ads
50.You’re using last-click attribution, but would like to
see how first-click attribution would value channels and campaigns. Which
report can you use to find this insight?
·
Conversion paths
·
Segment overlap
·
Model comparison
·
Funnel
exploration
51.Which attribution model spreads credit for a conversion
across different touchpoints through the use of machine learning algorithms?
·
Last click
·
Time decay
·
First click
·
Data-driven
52.If you wanted to gain insights into the organic search
queries that are taking users to your website, which platform should you
connect with Analytics?
·
Search Ads 362
·
Google Optimize
·
Search Console
·
Google Ads
53.The data you collect on your point-of-sale system could
complement data that your website and app sends to Google Analytics. Which
feature allows for the collection and sending of events directly to Google
Analytics servers?
·
HTTP request
·
Measurement Protocol
·
Data import
·
Modify event
54.What do audience triggers allow you to do?
·
Create new events based on an audience rule being satisfied
·
Create new
audiences based on predictive metrics
·
Create new
events based on existing event parameters
·
Create new
audiences based on specific events that are triggered
55.Which platform can be connected to Analytics to let you
test different versions of web pages with specific audiences?
·
Firebase
·
Search Console
·
Modify event
·
Google Optimize
56.You’ve started a new Google Ads account and would like to
link it to your Google Analytics property so that you can see detailed
marketing campaign data. Where in your Google Analytics 4 property can you manage
product links like this one with Google Ads?
·
Configure
·
Admin
·
Explore
·
Advertising
57.You manage a hardware store and you post a new how-to
video on your website so that customers can learn how to properly use the tools
that you sell. Google Analytics has a lot of data about user interactions with
this video. Which of these is considered a “user property” collected by Google
Analytics?
·
The language preference of users watching the video on your site
·
How many users
watched the video on your site
·
Name of the
video users can watch on your site
·
How many users
opened the page containing the video on your site
58.You’ve created a new path exploration in Explore to gain
insight into the top pages that new users open after opening your home page.
You’re interested in sharing your findings with your colleague. By default, who
can see the exploration you just created?
·
Only you can see it, but you can share it with the other users of the
property in read-only mode.
·
Anyone in your
property can access it in read-only mode.
·
Anyone in your
property can access it and make edits.
·
Only you can see
it, but you can share it with the other users of the property for them to make
edits.
59.You create a report to show the types of devices users
have been coming from over the past 30 days — whether they were on computers or
mobile phones, for example. In this report, which of these is a “metric” in
Google Analytics?
·
The device
types, desktops and mobile phones
·
The date range
setting for the last 30 days
·
How many users were on mobile phones
·
Where users came
from before reaching your site
60.If you wanted to see the steps your users take to reach a
key task or conversion, which exploration technique would you use to visualize
those steps and see how well they are succeeding or failing at each step?
·
Funnel exploration
·
Free form
·
Cohort
explorations
·
Segment overlap
61.Which Google Analytics feature uses machine learning to
measure conversions that aren’t directly observable?
·
Conversion
window
·
Conversion modeling
·
Conversion
events
·
Conversion paths
62.You’re asked to set up a data stream in accordance with
setting up Google Analytics. What is a data stream?
·
A data stream
lives within Reports and lets you segment and compare your data
·
A data stream
lives within an account and is the container for the data you collect from your
apps and sites
·
A data stream lives within a property and is a source of data from your app
or website
·
A data stream
lives within Explore and, once defined, can be added to any exploration
63.Conversion paths can show you how various ads work
together on the path to conversions. Where can you find the “Conversion paths”
report in your Google Analytics 4 property?
·
Advertising
·
Reports
·
Explore
·
Configure
64.Your business has a website and an app for both iOS and
Android. If you want to analyze events and users together across these three,
what would your account setup look like?
·
One property
with a web data stream for your website and one property with an app data
stream for your app
·
One property
with one web data stream for your website and one app data stream for your app
·
One property with one web data stream for your website and two app data
streams, one for iOS and the other for Android
·
One property
with a web data stream for your website and one property with two app data
streams, one for iOS and the other for Android
65.After exporting Google Analytics data to BigQuery, what
new opportunity do you have to use your data?
·
You can use SQL to query your data to answer questions and gain insights
into your products, users, and channels
·
You can access
app-specific reports such as crash data, notification effectiveness, and
deep-link performance
·
You can use
conversions for ad campaign bidding, and audiences to target ad campaigns
·
You can use
audiences to target website experiments and test variants of your web pages
66.In which of these situations could you use the Engagement
overview report in Google Analytics?
·
You’d like
insight into your users’ interests they’ve express through their online
browsing and purchase activities.
·
You’re
interested in seeing where users are coming from before landing on your
website.
·
You’re
interested in monitoring user activity as it is happening on your site.
·
You’re interested in seeing which pages on your site are getting the most
traffic.
67.Which of these scopes would be set for a custom dimension
reporting membership status for a customer rewards program?
·
User
·
Event
·
Session
·
Product
68.Which data collection feature allows you to control the
amount of time user-level and event-level data is stored by Google Analytics?
·
Disable data
collection
·
Data retention period
·
Consent Mode
·
IP address
settings
69.You want to run queries and combine some of your offline
data with Analytics data. To do so, you want to export your Google Analytics
data to BigQuery. What Analytics properties are able to export data to
BigQuery?
·
Standard or Analytics 360 properties using GA4
·
Only Standard
properties in GA4 or Universal Analytics
·
Standard or
Analytics 360 properties using Universal Analytics
·
Only Analytics
360 properties in GA4 or Universal Analytics
70.What’s a key difference between Google Analytics 4
properties and Universal Analytics properties?
·
Google Analytics
4 properties use “dimensions” as the foundation for data collection and
reporting, while Universal Analytics uses “events” as the foundation for data
collection and reporting.
·
Google Analytics
4 properties use “sessions” as the foundation for data collection and
reporting, while Universal Analytics uses “events” as the foundation for data
collection and reporting.
·
Google Analytics 4 properties use “events” as the foundation for data
collection and reporting, while Universal Analytics uses “sessions” as the
foundation for data collection and reporting.
·
Google Analytics
4 properties use “sessions” as the foundation for data collection and
reporting, while Universal Analytics uses “dimensions” as the foundation for
data collection and reporting.
71.You manage a website and consider certain events as
especially valuable — like when users sign up for your newsletter or make a
purchase. If you want to designate these events as important and assign them a
value, how should you label these events in your Google Analytics 4 property?
·
Goals
·
Custom events
·
Conversion events
·
Recommended
events
72.If you have created a Google Analytics 4 property for
your mobile app and web site, how would Google Analytics measure and report
distinct user interactions?
·
As views
·
As sessions
·
As events
·
As hits
73.The page_view event is triggered whenever a website
visitor views any page on your site. If you wanted to set up a new event to
trigger when visitors land on a particular page (e.g., the homepage), which
option would you choose once you’ve navigated to Events in the Google Analytics
interface?
·
Import event
·
Modify event
·
Mark event as
conversion
·
Create event
74.When Google Ads is linked to Google Analytics, how can it
leverage audiences from Google Analytics?
·
Audiences in
Google Ads can be used to adjust geotargeting of ad campaigns
·
Audiences in
Google Ads can be contacted for customer research
·
Audiences in Google Ads can be used to target ad campaigns
·
Audiences in
Google Ads can be used to see industry benchmarking data
75.What can you find in the Realtime report?
·
Events that took
place within the last 60 minutes
·
Events that took place within the last 30 minutes
·
Events that took
place within the last 12 hours
·
Events that took
place within the last 8 hours
76.You create a report to show the types of devices users
have been coming from over the past 30 days — whether they were on desktops or
mobile phones, for example. In this report, what is device type?
·
A metric
·
A dimension
·
An event
·
A user
77.Which of the following tools could you use in order to
collect and send data from a mobile app to a Google Analytics 4 property?
·
Google Ads
·
Firebase SDK
·
Website tag
·
Google Marketing
Platform
78.When you’ve enabled Ads Personalization for your
property, but want specific events excluded, what happens with the data for
those excluded events?
·
That data will
only be available in the Reports and Explore sections
·
That data will
only be used for audiences in Google Ads
·
That data will only be used for measurement purposes
·
That data will
only be available in the Advertising section
79.If you’re a business owner that wants to analyze how
users arrive at your website and app, as well as the user journeys across both
of these platforms, what should you use to generate insights?
·
Google Analytics 4 properties
·
Universal
Analytics properties
·
Google Optimize
·
Google Marketing
Platform
80.How many days does it take for a property to be
permanently deleted once you have deleted it from your Google Analytics
account?
·
35
·
60
·
7
·
14
81.If your goal was to connect individual customers’
behavior across different interactions on different platforms and devices,
which Analytics feature allows you to do that by associating your own
identifiers with individual customers?
·
Audience
triggers
·
Predictive
audiences
·
User-ID
·
Device-ID
82.You created a new option for your users to sign up for a
newsletter on your website. You’d like to mark those new sign-up events as
conversions, and create a new audience for those users who signed up. Where in
your Google Analytics 4 property can you manage your events, conversions, and
audiences?
·
Configure
·
Explore
·
Advertising
·
Admin
83.Which section of Google Analytics contains readymade
cards that answer common questions about how your users are interacting with
your app or website?
·
Configure
·
Reports
·
Explore
·
Admin
84.If you wanted to create a new data set with a wide view
of your business across brands, products, or regions by combining data from
multiple-source properties, which Analytics 360 feature would you use?
·
Subproperties
·
Roll-up properties
·
Organizations
·
Data streams
85.You work for an online baseball card reseller and store
data about each of your sales items offline. Which of these features would let
you upload a CSV file that contains item data to join with Analytics data?
·
Measurement
Protocol
·
Modify event
·
Data import
·
HTTP request
86.You work for an online vintage clothing retailer and
store data about each of your sales items offline. Which of these features
allows you to upload a CSV file containing item data you want to join with
Analytics data?
·
Modify event
·
HTTP request
·
Measurement
Protocol
·
Data import
87.You want to see detailed marketing campaign data by
linking a new Google Ads account to your Google Analytics property. Where in
your Google Analytics 4 property can you manage product links such as this one
with Google Ads?
·
Explore
·
Admin
·
Advertising
·
Configure
88.Which of these Google Analytics features relies on
machine learning to measure conversions that you can’t directly observe?
·
Conversion
events
·
Conversion
window
·
Conversion paths
·
Conversion modeling
89.If you delete a property from your Google Analytics
account, how many days do you have until the property is permanently deleted?
·
14
·
7
·
35
·
60
90.You have an event on your website that triggers when
users watch a video. Which of these is an example event parameter?
·
How many users
viewed a video on your site
·
Name of a video watched on your site
·
How many users
opened the page containing a video on your site
·
The devices
users are on when watching a video on your site
91.Which of these structures represents a Google Analytics
account’s hierarchy?
·
Account > Property > Data stream
·
Data stream >
Account > Property
·
Property >
Data stream > Account
·
Property >
Account > Data stream
92.Your goal is to export your Google Analytics data to
BigQuery so that you can run queries and combine some of your offline data with
Analytics data. Which Analytics properties can export data to BigQuery?
·
Only Analytics
360 properties in GA4 or Universal Analytics
·
Standard or Analytics 360 properties using GA4
·
Standard or
Analytics 360 properties using Universal Analytics
·
Only Standard
properties in GA4 or Universal Analytics
93.You want to see the steps your users take toward a key
conversion. Which exploration technique lets you visualize the steps users take
toward a key task or conversion and see how well they are succeeding or failing
at each step?
·
Funnel exploration
·
Cohort
explorations
·
Segment overlap
·
Free form
94.You’ve created a Google Analytics 4 property for your
website and mobile app. As users engage with your website and app, how does
Google Analytics measure and report distinct user interactions?
·
As hits
·
As views
·
As sessions
·
As events
95.Which attribution model distributes the credit for a
conversion equally across all the channels a customer clicked or engaged with
before converting?
·
Data-driven
·
Position-based
·
Linear
·
Time decay
96.Where in Google Analytics Reports can you find insights
into where users are coming from (e.g., search engine results) before visiting
your website?
·
Monetization
·
Engagement
·
Demographics
·
Acquisition
97.What platform can you connect with Analytics in order to
get insights into organic search queries that are directing users to your
website?
·
Search Ads 361
·
Google Optimize
·
Search Console
·
Google Ads
98.If you wanted to create new audiences for your eCommerce
site through segmentation that made sense for your business — basing it on
users who’ve made a purchase, for example — which of these approaches would
give you a predictive audience?
·
You create an audience of users who are likely to purchase in the next
seven days
·
You create an
audience of users who made a purchase in the last 30 days
·
You create an
audience of users who added items to their purchase wishlist
·
You create an
audience of users who started checking out but didn’t complete the purchase
99.You manage a gardening company and you post a new how-to
video on your website for your customers. In Google Analytics you find lots of
data about the user interactions with this video. While looking through your
data, which of these is a “user property” collected by Google Analytics?
·
Name of the
video users can watch on your site
·
How many users
watched the video on your site
·
How many users
opened the page containing the video on your site
·
The language preference of users watching the video on your site
100.
How can Google Ads
use audiences from Google Analytics when the two are linked?
·
Audiences in
Google Ads can be used to see industry benchmarking data
·
Audiences in
Google Ads can be used to adjust geotargeting of ad campaigns
·
Audiences in Google
Ads can be contacted for customer research
·
Audiences in Google Ads can be used to target ad campaigns
101.
Your business has
a website and an app, and you would like to analyze user journeys across these
two platforms, as well as see how new users are arriving at your website and
your app. Which of these should you use for these insights?
·
Google Optimize
·
Google Analytics 4 properties
·
Universal
Analytics properties
·
Google Marketing
Platform
102.
There’s a section
of Google Analytics that includes cards answering common questions about how
users interact with your app or website. Which section is it?
·
Reports
·
Admin
·
Explore
·
Configure
103.
You manage a
company that installs swimming pools. You post a new how-to-video on your
website about proper pool maintenance. Google Analytics has a lot of data about
user interactions with this video. Which of these choices is a “user property”
collected by Google Analytics?
·
The language preference of users watching the video on your site
·
Name of the
video users can watch on your site
·
How many users
opened the page containing the video on your site
·
How many users
watched the video on your site
104.
Your website
visitors already trigger the page_view event when they view any page on your
site, but you want to define a new event to trigger when visitors land on a
specific page, like the homepage. When you navigate to Events in the Google
Analytics interface, which option can you choose to define this homepage view
event?
·
Import event
·
Modify event
·
Mark event as
conversion
·
Create event
105.
You are looking
for advanced techniques that go beyond the standard reports to help you uncover
deeper insights about your customers’ engagement. Which section would you open
in your Google Analytics property?
·
Explore
·
Configure
·
Advertising
·
Reports
106.
Which of these
exploration techniques helps you visualize the steps your users take toward a
key task or conversion and see how well they are succeeding or failing at each
step?
·
Segment overlap
·
Free form
·
Funnel exploration
·
Cohort
explorations
107.
You generate a
report to show how many users are coming from various device types, like
desktops and mobile phones, over the past 30 days. In this report, what is
device type?
·
A metric
·
An event
·
A user
·
A dimension
108.
If you wanted a
custom dimension that reports membership status for a customer rewards program,
which of these scopes would be set?
·
Session
·
Event
·
Product
·
User
109.
If you want to
analyze events and users across your business’s website, as well as its
separate apps for iOS and Android — how should you set up your account?
·
One property with one web data stream for your website and two app data
streams, one for iOS and the other for Android
·
One property
with a web data stream for your website and one property with two app data
streams, one for iOS and the other for Android
·
One property
with one web data stream for your website and one app data stream for your app
·
One property
with a web data stream for your website and one property with an app data
stream for your app
110.
You’ve been
collecting data on your point-of-sale system that could be used in conjunction
with data you send to Google Analytics from your website and app. Which of
these features allows you to collect and send events directly to Google
Analytics servers?
·
Data import
·
Modify event
·
Measurement Protocol
·
HTTP request
111.
Which of these
describes how conversion events from Google Analytics can be used in Google Ads
when they are linked together?
·
Google Ads can
use these conversions to adjust and optimize your ad copy
·
Google Ads can
use these conversions to see industry benchmarking data
·
Google Ads can use these conversions to optimize your bids for ad
placements
·
Google Ads can
use these conversions to generate new keyword ideas
112.
You want to know
how various ads you’ve placed work together on the path to conversions. Where
in your Google Analytics 4 property can you find the “Conversion paths” report?
·
Explore
·
Reports
·
Advertising
·
Configure
113.
Which Analytics
360 feature would you use to create a new data set by combining data from
multi-source properties to get a broad view of your business across brands,
products, or regions?
·
Subproperties
·
Organizations
·
Data streams
·
Roll-up properties
114.
If you were using
last-click attribution and wanted to see how channels and campaigns would be
valued under first-click attribution, which report would you look at to find
this insight?
·
Funnel
exploration
·
Conversion paths
·
Model comparison
·
Segment overlap
115.
What model
represents the hierarchical structure of a Google Analytics account?
·
Property >
Account > View
·
Account > Property > View
·
View >
Account > Property
·
Account >
View > Property
116.
Some of the events
on your website are especially valuable to you — things like purchases or
newsletter sign-ups. If you wanted to mark these events as important and assign
a value to them, what mark should you assign to them in your Google Analytics 4
property?
·
Conversion events
·
Recommended
events
·
Custom events
·
Goals
117.
Which of these
attribution models distributes the credit for a conversion equally across all
the channels a customer clicked or engaged with before converting?
·
Position-based
·
Data-driven
·
Time decay
·
Linear
118.
What data does the
Realtime report show?
·
Events that took
place within the last 60 minutes
·
Events that took place within the last 30 minutes
·
Events that took
place within the last 12 hours
·
Events that took
place within the last 8 hours
119.
You have already
set up your web data stream and data is flowing into your Google Analytics
property from your website. You notice that enhanced measurement is enabled for
the web data stream. What happens when this setting is enabled?
·
Events can be
associated with signed-in users to enable cross-device reporting
·
Events from your
mobile app can be combined with your existing website data
·
Conversion
reporting for the web data stream uses machine learning to distributes credit
across channels
·
Additional events are collected from your website without you needing to
change your website’s code
120.
You are in your
Google Analytics property’s Explore section. What exploration technique should
you use in order to customize metrics and dimensions in a table format?
·
Funnel
exploration
·
Free form
·
Segment overlap
·
Cohort
explorations
121.
What do you need
to implement first in order to start gathering insights for your website to be
reported via Google Analytics?
·
Analytics tag
·
Google Ads
·
Analytics SDK
·
Firebase SDK
122.
What can you do
with audience triggers?
·
Create new events based on an audience rule being satisfied
·
Create new
events based on existing event parameters
·
Create new
audiences based on specific events that are triggered
·
Create new
audiences based on predictive metrics
123.
If you have a
mobile app, what can you use to collect and send data from the app to your
Google Analytics 4 property?
·
Google Ads
·
Firebase SDK
·
Website tag
·
Google Marketing
Platform
124.
One of these
attribution models relies on machine learning algorithms to assign credit for a
conversion across various touchpoints. Which is it?
·
Time decay
·
First click
·
Data-driven
·
Last click
125.
You generate a
report to show how many users are coming from various device types, like
computers and mobile phones, over the past 30 days. In this report, which of
these is a “metric” in Google Analytics?
·
How many users were on mobile phones
·
The date range
setting for the last 30 days
·
Where users came
from before reaching your site
·
The device
types, desktops and mobile phones
126.
If you wanted to
filter data and create a new data set for a specific use case or audience,
which Analytics 360 feature would you use?
·
Roll-up
properties
·
Subproperties
·
Data streams
·
Organizations
127.
Which of these
definitions describe a data stream as it relates to Google Analytics?
·
A data stream
lives within an account and is the container for the data you collect from your
apps and sites
·
A data stream
lives within Explore and, once defined, can be added to any exploration
·
A data stream lives within a property and is a source of data from your app
or website
·
A data stream
lives within Reports and lets you segment and compare your data
128.
Because you’ve set
up your web data stream, your website is already feeding data to your Google
Analytics property. You notice that enhanced measurement is enabled for the web
data stream. What happens when this setting is enabled?
·
Events from your
mobile app can be combined with your existing website data
·
Conversion
reporting for the web data stream uses machine learning to distributes credit
across channels
·
Events can be
associated with signed-in users to enable cross-device reporting
·
Additional events are collected from your website without you needing to
change your website’s code
129.
If you’ve enabled
Ads Personalization for your property but want to exclude specific events, what
happens to the data for those events?
·
That data will
only be used for audiences in Google Ads
·
That data will only be used for measurement purposes
·
That data will
only be available in the Reports and Explore sections
·
That data will
only be available in the Advertising section
130.
You just added a
feature to your website allowing users to sign up for a newsletter. Now, you
want to mark new sign-up events as conversions and create an audience for
people who signed up. What part of your Google Analytics 4 property helps you
manage events, conversions, and audiences?
·
Explore
·
Advertising
·
Configure
·
Admin
131.
Which section
would you open in your Google Analytics property in order to find advanced
techniques that can help you uncover deeper insights about your customers’
engagement?
·
Explore
·
Advertising
·
Configure
·
Reports
132.
Your team manages
a retail website that customers arrive at from a variety of places including
social media, ads, and search engines. Which of these dimensions would you look
at to determine whether your website traffic was coming from “organic search,”
“referral,” or other areas?
·
Event name
·
Default channel grouping
·
Google Ads
campaign
·
Page title
133.
Which features
lets you set the amount of time that event-level and user-level data is stored
by Google Analytics?
·
IP address
settings
·
Disable data
collection
·
Data retention period
·
Consent Mode
134.
You manage a
retail website and customers arrive from many different places, like search
engines, ads, and social media. You’re interested in gaining insight to which
of these is driving the most new customers and the most conversions. Which
dimension shows you where your website users arrived from, such as “organic
search” or “referral”?
·
Google Ads
campaign
·
Default channel grouping
·
Page title
·
Event name
135.
Which Analytics
360 feature allows you to filter data and create a new data set needed for a
specific audience or use case?
·
Roll-up
properties
·
Data streams
·
Organizations
·
Subproperties
136.
If you had an
event on your website triggered by a user watching a video, which of these
definitions could be considered an example event parameter?
·
Name of a video watched on your site
·
How many users
opened the page containing a video on your site
·
The devices
users are on when watching a video on your site
·
How many users
viewed a video on your site
137.
You are in the
Explore section of your Google Analytics property and would like to customize
metrics and dimensions in a table format. Which exploration technique should
you use?
·
Cohort
explorations
·
Free form
·
Segment overlap
·
Funnel
exploration
138.
If you managed a
blog that featured multiple different writers, what could you use to report the
relevant writer’s name on each article page?
·
Custom dimension
·
Custom user
parameter
·
Custom metric
·
Custom table
139.
Users are finding
and visiting your website from a variety of different places, including search
engine results and social media. Which section within Reports in Google
Analytics can give you insight into where your users are coming from before
visiting your website?
·
Demographics
·
Monetization
·
Acquisition
·
Engagement
140.
When enabled,
which Analytics feature associates event data it collects from users on their
website or app with the Google accounts of signed-in users who have consented
to sharing this information?
·
Google signals
·
Google Search
Console
·
Google Ads
·
User-ID
141.
Which of these
platforms can be connected to Analytics so that you can test variants of your
web pages with specifically tailored audiences?
·
Google Optimize
·
Search Console
·
Modify event
·
Firebase
142.
What is something
you can do with your data when you export your Google Analytics data to
BigQuery?
·
You can use SQL to query your data to answer questions and gain insights
into your products, users, and channels
·
You can use
conversions for ad campaign bidding, and audiences to target ad campaigns
·
You can use
audiences to target website experiments and test variants of your web pages
·
You can access
app-specific reports such as crash data, notification effectiveness, and
deep-link performance
143.
You are the
managing editor of a blog that features several contributing writers. What
could you use to report the writer’s name on each article page?
·
Custom user
parameter
·
Custom table
·
Custom metric
·
Custom dimension
144.
Which one of these
Analytics features, when enabled, associates event data collected from users on
an app or website with the Google accounts of users who are signed in and have
explicitly consented to sharing this information?
·
User-ID
·
Google Search
Console
·
Google signals
·
Google Ads
145.
What distinguishes
Google Analytics 4 properties from Universal Analytics properties?
·
Google Analytics
4 properties use “sessions” as the foundation for data collection and
reporting, while Universal Analytics uses “events” as the foundation for data
collection and reporting.
·
Google Analytics 4 properties use “events” as the foundation for data
collection and reporting, while Universal Analytics uses “sessions” as the
foundation for data collection and reporting.
·
Google Analytics
4 properties use “sessions” as the foundation for data collection and reporting,
while Universal Analytics uses “dimensions” as the foundation for data
collection and reporting.
·
Google Analytics
4 properties use “dimensions” as the foundation for data collection and
reporting, while Universal Analytics uses “events” as the foundation for data
collection and reporting.
146.
To gain insight
into which pages new users open most often after they open your home page,
you’ve created a new path exploration in Explore. What’s the default setting
for who can see the exploration?
·
Only you can see it, but you can share it with the other users of the
property in read-only mode.
·
Anyone in your
property can access it and make edits.
·
Anyone in your
property can access it in read-only mode.
·
Only you can see
it, but you can share it with the other users of the property for them to make
edits.
147.
When Google
Analytics and Google ads are linked, how can Google Ads utilize conversion
events from Google Analytics?
·
Google Ads can
use these conversions to see industry benchmarking data
·
Google Ads can
use these conversions to generate new keyword ideas
·
Google Ads can
use these conversions to adjust and optimize your ad copy
·
Google Ads can use these conversions to optimize your bids for ad
placements
148.
In which of these
scenarios would the Engagement overview report be useful if you’re using Google
Analytics for your website?
·
You’re
interested in seeing where users are coming from before landing on your
website.
·
You’re
interested in monitoring user activity as it is happening on your site.
·
You’re interested in seeing which pages on your site are getting the most
traffic.
·
You’d like
insight into your users’ interests they’ve express through their online
browsing and purchase activities.
149.
You manage an
eCommerce site and are creating new audiences to segment users in ways that are
important to your business, like users who’ve made a purchase. Which of these
is an example of a predictive audience?
·
You create an audience of users who are likely to purchase in the next
seven days
·
You create an
audience of users who added items to their purchase wishlist
·
You create an
audience of users who made a purchase in the last 30 days
·
You create an
audience of users who started checking out but didn’t complete the purchase
150.
This Analytics
feature allows you to connect individual customers’ behaviour across various
interactions on different platforms and devices by letting you associate your
own identifiers with your individual customers.
·
User-ID
·
Audience
triggers
·
Device-ID
·
Predictive
audiences
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