Google Free Certification Courses Digital Marketing
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In this blog, I have listed some awesome FREE Few are Certified/Non-Certified Digital Marketing Courses from Google. Free Courses provided by Google Digital Unlocked will help you learn Digital Marketing from Search Engines, Search Marketing, and Paid Advertising to Social Media, and Mobile Marketing to Analytics and beyond. These courses will help “students” who want to build their career in Marketing/Advertising Industry and “Small, Medium Business owners or Entrepreneurs” who wants to scale up their business.
The Internet is becoming the town square for the global village of tomorrow. – Bill Gates
Google Digital Marketing Courses are intended to guide students and marketing professionals & make them learn Digital Marketing channels, strategies, new trends and related practices that can help them channelize and optimize their digital marketing Google campaigns.
- Get a deep understanding of the online opportunity
- Plan your online business strategy
- Gain insights on new developments in the digital ecosystem
1. Fundamentals of Digital Marketing Course
About the Course:
Master the basics of digital marketing with a free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action. This Course Includes Certification
Modules: 26, Hours: 40
2. Prepare for the G Suite Certification Exam
About the Course
As the workplace becomes increasingly digital, collaborating effectively using real-time productivity tools is becoming a prerequisite skill. Learn to use cloud-based tools to create and share documents, spreadsheets, presentations, and files with our online and self-paced training videos. Completing these lessons will help you prepare for G Suite Certification. Getting Google Cloud Certified in G Suite signals to employers your readiness to operate in today’s modern work environment. You also demonstrate that you can communicate effectively with email and online meeting applications. This Course Includes Certification
Modules: 11, Hours: 9.5
3. How to Get a business online
About the Course:
Here you can Start out a free course to discover what it takes to start and run a successful business online. You’ll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.
Modules: 7, Hours: 3
4. Promote a business with online advertising
About the Course:
In this course, you’ll learn how to promote a business online. They’ll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.
Modules: 5, Hours: 3
5. How to Connect with customers over mobile
About the Course:
Start this free course and learn how businesses can grow their online presence and start reaching valuable new customers on their mobiles.
Modules: 2, Hours: 1
6. Promote a business with content
About the Course
Attend this free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.
Modules: 4, Hours: 3
7. How to enhance and protect your online campaign
In these videos, you’ll explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.
Modules: 12, Hours: 7
8. Make sure customers find you online
About the Course
Start out a free course to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.
Modules: 4, Hours: 3
9. Understand customers needs and online behaviors
About the Course
With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviors.
Modules: 3, Hours: 1
10. Improve your online business security
About the Course
Privacy and security should always be a top priority for any business. In these free course videos, we’ll introduce the basics of online security so that you can examine how it applies to your employees, your company, your users and customers.
Modules: 1, Hours: 1
Free Online Digital Marketing Courses with Certificates by Google
Step 1: Create or select your Google Account
- Start by determining the correct Google account to use for your authentication.
- If you work for an agency or company, you will need to use your work email address.
- If you are an individual and are authenticating on your own, then you want to choose a Google Account that you want to bind your authentication personally and publicly.
- This can be a Gmail account or a Google account that you create from any personal email account.
- You can easily create a new account at Google Account
Step 2: Join the academy for advertisements
- When your Google Account is paid, make sure you are signed out of another Google Account.
- Like some of Google's other products, when you are currently logged into multiple accounts, there may be confusion or login challenges.
- Click the "Get Started Now" button.
- You will be presented with the necessary approval of the permissions and terms of service.
- Once you click on it, you are presented with the option to share your academy for your advertising account with a company.
- If you want to associate your account with your Google Partners company account, you can choose the "Yes" option. (See the next step below for more information.)
- If you are not a Google Partner or are not affiliated with a company, you can select "No" and proceed this step in the process. (Plus, you can go to step 5 below.)
Step 3: Prepare for the exam
- Google provides both basic educational information and their more comprehensive academy content.
- You can also assess all the training materials for the ad as well as the "Google Ads" tab from the academy itself for the home page dashboard.
- If you are fairly new to advertisements and certification exams, then you should go through the academy material.
- You will need to plan at least four hours of investment to go through the videos and written material and pass the sample exam questions for each module.
- If you are managing advertising campaigns, or you have deep exposure, it is still a good idea to go through the module - even if you do it at a fast pace.
- Sample questions are very helpful - they are written in the same format as they appear in the actual exam.
- Unless you have previously been certified and / or have a moderate level of advertising experience - don't skip the training material!
Step 4: Pass the Fundamental Examination + one additional exam
To get Google Free Certification Courses Digital Marketing and one of the additional exams of your choice.
Your certification will then be awarded for the specific product focus area of the second exam you have chosen
Additional product advertising exams include:
While search and display are two long-standing additional tests, Google is emphasizing video and YouTube advertising.
Apart from the basics, any additional exam you pass will certify you.
I advise you to choose an option that is best suited for the specific advertisement you have made or you are willing to spend time learning in the area that provides maximum value for your current or future role. can do.
If you do an overachiever or love standardized test, there is nothing that says you cannot take them all.
Note: If you are not able to pass the exam, there is a waiting period before you retire. This is the only real penalty not passing.
Be sure to pay attention to the advertisement fundamentals exam and prepare accordingly because the exam is necessary for certification.
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