Understand The Google Ads Auction Answers

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Understand The Google Ads Auction Answers

This post contains Understand the Google Ads Auction Answers 100% correct answers to all the questions asked after every lesson from the Understand the Google Ads Auction unit from Learn the fundamentals of Google Ads Search course.

Understand The Google Ads Auction Answers



This unit teaches you the basics of how an ad auction occurs in Google Ads. The unit contains a total of three lessons.

The first lesson What Is The Google Ads Auction explains the basics of how an ad auction occurs in Google Ads.

The second lesson Improving Ad Rank explains the factors on which the position of an ad depends. It explains the factors like Landing Page Experience, Ad Relevancy, and Expected clickthrough rate.

The third lesson is the Check your knowledge section which tests your knowledge of that lesson unit.



Understand The Google Ads Auction Questions and Answers

Q.1 – Which of the following factors is not considered by Ad Rank in its calculation? Select the best answer.

  • (A) Testing new ad formats and extensions
  • (B) Rewriting ads with low CTRs
  • (C) Context of query
  • (D) Increasing the conversion rate of your landing pages

Improving Ad Rank Answers


In this section, you’ll get answers to the questions asked in the second lesson Improving Ad Rank.

Q.1 – Match each item with the correct answer.

  • The likelihood that the ad will be clicked – Expected clickthrough rate
  • How relevant, transparent, and easy-to-navigate the page is for users – Landing page experience
  • How closely the ad matches the intent behind a user’s search – Ad relevance

Understand The Google Ads Auction Check Your Knowledge Answers


In this section, you’ll get the answers to all the Check your knowledge questions from the Understand The Google Ads Auction unit.

Q.1 – What are the three main factors that determine ad quality?

  • (A) Expected clickthrough rate, ad formats, and ad relevance
  • (B) Max CPC bid, landing page experience, and ad relevance
  • (C) Expected clickthrough rate, landing page experience, and ad relevance
  • (D) Expected clickthrough rate, max CPC bid, and landing page experience

Q.2 – Which attributes describe a good landing page experience? Select all that apply.

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