Google Digital Sales Certification Exam Answers

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Google Digital Sales Assessment Exam Question and Answers!

A Client That Owns A Fine-Dining Restaurant In London Wants To Get More Phone Calls From People Researching Places To Eat On Their Mobile Phones. How Should You Optimize This Client’s Campaign To Help Achieve Their Goal?

Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment
Include a phone number in the client’s ad’s headline and monitor performance with the mobile clicks-to-call segment
Add call extensions to the client’s ads and monitor performance with the top vs. other segment

Your Client Is Interested In Switching From TV, Print, And Radio Advertising. What Are The Return On Investment (ROI) Benefits Of Online Advertising Campaigns?

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data.

Online advertising is always less expensive than traditional media
Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
Traditional media generates exposure, but online advertising campaigns can guarantee sales

An Advertiser Wants To Achieve The Top Position In Paid Search Results. Which Recommendations Would Improve The Likelihood Of Top Ad Position?

Improve Quality Score and increase cost-per-click (CPC) bid
Improve Quality Score and decrease cost-per-click (CPC) bid
Decrease cost-per-click (CPC) bid and decrease daily budget
Decrease cost-per-click (CPC) bid and increase daily budget

Your Client Wants To Improve Her Ad Position. What Would You Recommend?

Improve the ad quality and increase bid amount
Improve Quality Score and decrease bid amount
Make the ad headline longer and more descriptive
Add more keywords and increase daily budget

You Have A Meeting With A New Client. Why Would It Be A Good Idea To Share Anonymized Data (Such As Conversion Rate And Cost-Per-Conversion) From Some Successful Clients In The Same Industry As This Client?

To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see
To make the meeting last longer, so the client feels even more invested in the solution
To sound smarter and show the client that you are more knowledgeable than he originally thought you were
To be so convincing that the client has no choice but to buy, because you know he enjoys looking at data

Before You Meet With Your New Client, Your Online Research Showed That She Played Golf For A Local College You Also Attended. Bringing This Up In When You Meet Would:

demonstrate your interest in the client as a person and help build rapport.
increase the length of your meeting beyond what is really necessary.
demonstrate your online research abilities so the client sees you as an expert in anything related to growing business online.
be unnecessary, because it will not help you make the sale.

A Positioning Statement Is A Quick 90 Second Explanation Of What Type Of Clients You Work With, What Challenges They Face, And How They Can Benefit From Working With You. When Is It Appropriate To Use A Positioning Statement?

When you want the client to see you as a credible resource with solutions that can help him reach his business objectives
When the client does not seem interested in Google Ads?
When the client has a very large budget and needs especially good treatment to ensure he buys Google Ads?
When the client is not very clear in his responses to your questions and needs more help understanding your role

Before The Start Of A Meeting, Thinking About The Meeting’s Desired Outcome Will:

be helpful, because it will allow you to focus on how to maximize success.
be helpful, only if it will not increase the length of your meeting beyond what is necessary.
be a waste of time, and you are already very busy.
not be helpful and will cause you to overthink the meeting.

Which Is A Benefit Of Advertising Online With Google Ads?

Advertisers can choose how much they spend and only pay when someone clicks their ad
Advertisers can have ads automatically translated into different languages
Advertisers can pay to always show their ad above the organic search results
Advertisers pay the same amount every time someone clicks their ad

You Would Choose To Advertise On The Google Display Network If You Wanted To:

show ads on websites related to your business
show ads on Google Shopping
show ads on Google Maps
show ads to people on non-Google search sites

Nadia Manages A Local Gym And Is Running An Ad To Drive More Free Trial Memberships. What Could She Include In Her Ad Text?

A call-to-action like “Sign up for a free trial”
A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
A call-to-action like “Visit our gym now”
A promotion like “20% off fitness classes”

What Is The Main Purpose Of Summarizing The Conversation With The Client At The End Of A Meeting?

It gives the client an opportunity to change his mind on buying from you, so it should only be done if absolutely necessary
It makes the client feel he is being listened to and the solution provided is customized for him
It makes the client feel he is important and guarantees he will buy what you are selling
It buys you a extra time to decide how to close the sale

Anne-Marie’s Business Goal Is To Generate Online Sales Of Her Handmade Purses. Her Google Ads Costs Are $100 Per Week And She Wants To Know If Her Advertising Investment Is Paying Off. What Additional Information Do You Need In Order To Calculate Her Return On Investment (ROI)?

Number of clicks on her ads and revenue they generated
How many times her ads have been viewed and clicked on
Costs to produce her purses and revenue generated from her ads
Number of clicks on her ads and costs to produce her purses

You Are Nearing The End Of A Successful Meeting With A Client, When She Tells You, “This All Sounds Really Great, But I Do Not Have The Budget For Google Search Right Now.” What Should You Do Next?

Empathize and ask the client to tell you more about her concern
Explain the return on investment the client can expect and explain why she should make room in her budget
Ask the client if her long-term success is worth making room in her budget
Find out if the client has someone she reports to who may be able to approve the investment in display

Advertising On TV, Print, And Radio Typically Requires A Predetermined Budget. What Key Differences Enable Some Online Advertising Campaigns To Invest With More Flexibility Without A Predetermined Budget In Mind?

Online campaigns generate clicks, whereas other channels generate exposure.
Google Ads budgets can only be set once annually and require a fixed commitment.
Budgets cannot be applied to online campaigns due to constant changes in traffic.
Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

“I Can See How That Would Be Frustrating” And “That Is A Valid Concern. Many Of My Clients Have Expressed That Same Concern Before Starting Their Campaign” Are Both Examples Of Speaking With A Concerned Client. These Types Of Responses Are:

only beneficial when speaking with a client that is more emotional versus logical.
beneficial because clients buy from sales representatives they like.
not beneficial, because clients do not need reassurance.
helpful because they let the client know her concern is valid and can help lower her resistance.

You Would Choose To Advertise On The Google Search Network If You Wanted To:

choose from a range of ad formats, like video and image ads
reach customers browsing websites related to your business
choose the types of websites where you want your ads to show
reach customers while they’re searching for your products or services

When Introducing Yourself To A New Client, It Is Important To Share:

your name and the product you think will benefit the client the most.
your name and a brief 15 minute overview of Google Ads.
your name, your role, and relevant experience in helping companies similar to the client.
your name.

You Can Use Audience Targeting To Show Your Ads To:

specific groups of people, based on their location
specific websites, based on specific interests
groups of websites, based on specific interests
specific groups of people, based on their interests

Before Asking Your Client Questions About Her Business, It Is Best To Tell Her The Reasons For The Questions And The Benefit Because:

it will help you appear more confident to the client and she will be more likely to give you truthful responses.
it shows the client you value her insight and partnership so you can provide a tailored solution.
it gives the client the opportunity to decide if she needs to gather more information before answering your questions.
you do not want the client to feel as though you are wasting her time.

Your Client Wants To Increase The Number Of People Visiting His Website. When Analyzing The Data For His Search Campaign, Which Metric Do You Most Want To Improve?

Clickthrough rate (CTR)
Conversion rate
Impressions
Clicks

Which Statistic Indicates How Often A Click Has Led To A Conversion?

Conversion rate
Cost-per-thousand impressions (CPM)
Clickthrough rate (CTR)
Cost–per–conversion

Which Of The Following Items Is Not A Component Of Quality Score?

Ad relevance
Expected clickthrough rate (CTR)
Maximum cost–per–click (max. CPC) bid
Landing page experience

If You Want To Direct People To Specific Pages On Your Website From Your Ad, You Can Create An Ad That Uses:

location extensions
promotion extensions
callout extensions
sitelink extensions

You Can Use Keyword Planner To Identify:

webpages where your ad can appear based on your keywords
which text ads are performing best based on your keywords
the amount of traffic potential keywords might get
the number of negative keywords you should add

Which Client Would You Advise To Use Radius Targeting?

Christopher, who wants to promote his new product in select cities
Denise, whose service can reach customers within 30 miles
Luis, whose e–commerce business delivers nationwide
Mabel, who wants to exclude her ads from certain cities

Which Is A Good Example Of A Question To Better Understand The Client’s Primary Motivating Factor For Using Google Ads?

“How will this impact your business long-term?”
“When do you want to get started?”
“What is your budget?”
“Who else needs to be involved in this decision?”

Which Of These Metrics Is Especially Important To Clients Who Are Running A Branding Campaign?

Phone call conversions
Average cost–per–click (avg. CPC)
Clickthrough rate (CTR)
Impressions

Which Ad Extension Would You Use For An Advertiser Who Has A Chain Of Local Restaurants?

Sitelink extensions
Promotion extensions
Seller ratings
Location extensions

A Question That Includes Factual Information Based On Market Research, Such As, “Four In Five Consumers Want Search Ads To Be Customized To Their City Or Immediate Surroundings. How Are You Approaching Your Local Online Opportunity?” Is A Good Example Of:

a question that the client may not be able to answer, because it is confusing.
how to misinterpret data to persuade the client to buy Google Ads?.
demonstrating credibility, while also seeking to understand how the client is currently approaching marketing.
a question that will upset the client because the client may feel as though you are questioning their current marketing strategy.

You Want To Generate Leads With Your Google Ads Campaign By Encouraging People To Fill Out An Interest Form On Your Website. What Do You Need To Know To Measure Return On Investment (ROI) For This Campaign?

The number of clicks your ad received divided by the number of times it showed
How much you’ve spent on the campaign compared to the value of leads generated
You can’t calculate return on investment for campaigns that are focused on online leads
The percentage of budget spent compared to how many forms were completed

Conversion Tracking Helps You Improve The Return On Investment (ROI) From Your Online Advertising Because It:

focuses on getting customers to complete an online purchase
automatically gives you personal details about the people who convert
shows you which ads lead to customer actions that have value for your business
measures trends relating to the search terms people have used before seeing your ad

All Other Things Being Equal, If You’ve Set A Maximum Cost–Per–Click (Max. CPC) Bid Of USD $1 For Your Ads, And If The Next Most Competitive Bid Is USD $0.50 For The Same Ad Position, What Is The Actual Amount You’d Pay For That Click?

$0.51
$1
$0.50
$1.01

Your Client Wants To Improve His Ad Positioning. You Recommend That One Way He Can Do This Is By Increasing His Bid Amount. Why Is It A Good Idea To Also Explain To Your Client How This Will Benefit Him?

It is not a good idea, because the client probably already knows how it will benefit him and you do not want to sound overbearing
It is only a good idea if the client shows a high level of interest and tells you he wants to spend more money
It is not a good idea to recommend this at all, because it might offend the client
It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers

A Good Guideline For Asking Your Client Questions To Understand Her Marketing Needs And How You Might Be Able To Help Her Is:

ask questions only if you did not gather enough information from your pre-call planning.
ask “yes” or “no” questions to show credibility and avoid confusing the client.
ask questions about the client’s current situation, desired situation and expectations.
uncover the client’s pain points so you can use them against her later.

In Order To Appeal To Customers On Mobile Devices, It’s Important To:

Send users to a mobile–friendly landing page
Send users to a video–based landing page
Avoid using ad extensions
Include your phone number as your display URL

Asking The Client, “Is There Anything Else You Want To Be Sure We Discuss During Our Meeting?” Is:

a bad idea, because the client may feel you do not know what you are doing.
a good idea, but only if you know the client will not bring up any concerns.
a bad idea, because it gives the client unnecessary control of the meeting.
a good idea, because you get the client’s input which makes the client feel like he is being listened to.

Your Client Wants To Show Ads To People Who’ve Visited Her Website Before. Which Google Adsfeature Would You Recommend She Use?

Remarketing
Dynamic Search Ads
Conversion tracking
Ecommerce tracking

During A Sales Meeting, You Use The Google Trends Tool To Show Insights And Link Back To What The Client Said About Hiring Someone To Create Online Campaigns For Her Toy Store Website. What Is The Purpose Of Doing This?

There is no purpose to linking back to what the client said
It shows the client that the solution is customized to her situation
It gives you an advantage in negotiating with the client
To let the client know you are the expert

Which Client Would You Advise To Advertise On The Google Search Network?

Jim, who wants to reach people on social networks interested in poetry
Suzy, who wants to reach people browsing travel websites about China
Bill, who wants to reach people looking for plumbing services
Carol, who wants to reach people watching YouTube videos

Your Client Mentions He Has Some Concerns About Implementing A Google Search Campaign. Which Is A Good Example Of Clarifying The Client’s Concerns?

“I can see how that would be your concern, but you do not have to worry about that.”
“This sounds more like a concern your supervisor mentioned. Is that correct?”
“It sounds like you are getting incorrect information. What is the role of the person who told you that?”
“Can you please tell me more about what you have heard that concerns you?”

You Would Advise A Client That’s Launching A New Product Line To Advertise On The Google Display Network Because She Can:

reach people who are searching for her products
use text ads that encourage people to visit her website
reach people who are interested in similar products
use text ads that encourage people to call her business

If You’d Like Your Ads To Show On Certain Sites Across The Internet, You Can Add These Websites As:

Audiences
Topics
Placements
Keywords

Which Is A Benefit Of Doing Pre-Call Planning Before Pitching Online Advertising Solutions To A Client?

Preparation is not critical if you have enough experience
Preparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meeting
To guarantee that the client will make a decision by the end of the meeting
To prepare for potential objections the client may have

Why Is It Important To Understand The Expectations A Client Has Of You?

It is important so you can persuade the client into spending more money
To give you the opportunity to tell the client if she is unreasonable in her requests, so you can help her achieve her goals
It is only important if you think the client may have false assumptions on how the campaign will work
It will help you better understand how your client wants to be served so you can provide a great experience

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Starting A Client Meeting With An Agenda:

makes the client feel he is important, even if he is not a key decision-maker.
is too structured and will probably scare the client.
can help lower the client’s resistance, because he will know what to expect.
is only necessary if you do not have experience in selling Google products.

You Can Use Display Planner To:

see ways to reach your target audience based on your keywords, website, or interest categories
see how other advertisers perform on websites where you want your ad to appear
see which image and text ads are performing best on the specific websites you’re targeting
compare how your current Display Network campaign could perform on websites you’d like to target

Which Is A Benefit Of Advertising Online?

Reach people who are likely interested in what you’re advertising
Make money by showing ads on your website
Increase your position in organic search results
Automatically collect information about potential customers

When Covering The Agenda At The Beginning Of A Meeting, Stating The Purpose Should Be:

as fast as possible, so the client does not realize he is going to be sold.
quickly covered, so the client knows you are still in control.
client-oriented to let the client know what he will gain from meeting with you.
avoided, unless the client asks you why he is meeting with you.

You Are About To Conclude Your Meeting With A New Client Who Would Like To Start An Online Marketing Campaign. Before Concluding The Meeting, What Best Practice Should You Use?

Review the key objectives the client wants to accomplish with her campaign and the strategy discussed
There is nothing that needs to be done before ending the meeting with the client
Review the reasons why the client should buy Google Ads?, and be sure to emphasize cost so they understand the investment in future success
Review spreadsheets and tools with your client, so she knows you are knowledgeable about growth metrics

Negative Keywords Can Help Advertisers Refine The Targeting Of Their Ads By:

increasing the number of relevant Display Network placements
reducing their campaign’s daily budget recommendations
reducing the number of irrelevant clicks
raising the average position of their ads

You Recently Read A Great Article About The Importance Of A Quality Mattress In Preventing Back Problems And It Reminds You Of Your Client Who Owns Several Mattress Stores. After Reading The Article, You:

do nothing. It was a good article, but your client has been in the industry for 15 years so it would not be anything new for him.
call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business.
send your client an email and explain that you, “just wanted to say ‘hi’.”
send the article to your client’s competitor with some insider notes on what you did for the client. This might be a good opportunity to get his business.

Google Analytics Can Help You Learn More About The Behavior Of Your Client’s Customers Because It Shows You How:

they perceive her products
they interact with her website
likely they are to become a regular customer
likely they are to click her ads

Asking A Client Questions About His Desired Business Objectives Is:

a good idea, because it can lead you to other information that may be valuable in providing additional solutions.
only important when you are not getting very clear responses about the client’s marketing objectives.
a bad idea, because the scope is too broad for a marketing meeting.
a good idea, because it makes you sound like you understand the client.

A Standard Google Ads Text Ad Is Made Up Of:

headline text, an image, and description text
headline text and description text
headline text, a display URL, and description text
a display URL and description text

Your Ad Can Show On The Google Search Network When Someone Searches For Terms That Are Similar To Your:

Website
Placements
Keywords
Ad text

Your client mentions that they have some concerns about implementing a Google Search campaign. Which of the following is a good example of how to clarify the client’s concerns?

“It sounds like you have received some incorrect information. What is the role of the person who told you that?”
“Can you please tell me more about what you have heard and how that is a concern for you?”
“This sounds more like a concern that your supervisor mentioned. Is that correct?”
“I can see how that would be your concern, but you do not have to worry about that.”

Asking a client questions about their desired business objectives is:

a good idea, because it can lead you to other information that may be valuable in providing additional solutions.
only important when you are not getting very clear responses about the client’s marketing objectives.
a bad idea, because the scope is too broad for a marketing meeting.
a good idea, because it makes you sound like you understand the client.

Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Online campaigns generate clicks, whereas other channels generate exposure.
Google Ads budgets can only be set once annually and require a fixed commitment.
Budgets cannot be applied to online campaigns due to constant changes in traffic.
Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

Your client wants to improve their ad positioning. You recommend that one way to do this is by increasing their bid amount. Why is it a good idea to also explain to your client how this will benefit them?

It is only a good idea if the client shows a high level of interest and tells you that they want to spend more money.
It is not a good idea, because the client probably already knows how it will benefit them and you do not want to sound overbearing.
It is not a good idea to recommend this at all, because it may offend the client.
It is a good idea to help the client understand how increasing their bid amount and ad quality will help reach their goal of reaching more customers.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Which ad extension would you use for an advertiser who has a chain of restaurants?

Sitelink extensions
Promotion extensions
Seller ratings
Location extensions

For which client would you recommend radius targeting?

Christopher, who wants to promote his new product in select cities
Denise, whose service can reach customers within 30 miles
Luis, whose e–commerce business delivers nationwide
Mabel, who wants to exclude her ads from certain cities

Which of the following is a benefit of advertising online?

Make money by showing ads on your website.
Reach people who are likely to be interested in what you’re advertising.
Automatically collect information about potential customers.
Increase your position in organic search results.

Negative keywords can help advertisers to refine the targeting of their ads by:

increasing the number of relevant Display Network placements
reducing their campaign’s daily budget recommendations
reducing the number of irrelevant clicks
raising the average position of their ads

Before asking your client questions about their business, it is best to tell them why you are asking the questions and the benefits because:

it will help you appear more confident to the client and she will be more likely to give you truthful responses.
it shows the client that you value their insight and partnership so that you can provide a tailored solution.
it gives the client the opportunity to decide if she needs to gather more information before answering your questions.
you do not want the client to feel as though you are wasting her time.

Your Client Is Interested In Switching From TV, Print And Radio Advertising. What Are The Return On Investment (ROI) Benefits Of Online Advertising Campaigns?

Traditional media are not always measurable, but online campaigns are highly measurable and you can analyse your click data.
Online advertising is always less expensive than traditional media
Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
Traditional media generates exposure, but online advertising campaigns can guarantee sales

All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of £1.00 for your ads, and if the next most competitive bid is £0.50 for the same ad position, what is the actual amount that you’d pay for that click?

Asking the client, “Is there anything else that you want to discuss during our meeting?” is:

a bad idea, because it gives the client unnecessary control of the meeting.
a good idea, because you get input from the client, which makes the client feel like they are being listened to.
a bad idea, because the client may feel that you do not know what you are doing.
a good idea, but only if you know that the client will not bring up any concerns.

A good guideline for asking your client questions to help you to understand their marketing needs and how you may be able to help them is:

uncover the client’s pain points so that you can use them against the client later.
ask “yes” or “no” questions to show credibility and avoid confusing the client.
ask questions about the client’s current situation, desired situation and expectations.
ask questions only if you did not gather enough information from your pre-call planning.

A positioning statement is a quick, 90-second explanation of the type of clients that you work with, the challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?

When the client is not very clear in their responses to your questions and needs more help understanding your role.
When the client does not seem interested in Google Ads.
When the client has a very large budget and needs especially good treatment to ensure that they buy Google Ads.
When you want the client to see you as a credible resource with solutions that can help them to reach their business objectives.

Why is it important to understand the expectations that a client has of you?

It will help you to better understand how your client wants to be served so that you can provide a great experience.
It is only important if you think that the client may have false assumptions about how the campaign will work.
To give you the opportunity to tell the client if they are being unreasonable in their requests, so that you can help them to achieve their goals.
It is important so that you can persuade the client into spending more money.

Which of the following is a benefit of advertising online with Google Ads?

Advertisers can choose how much they spend and only pay when someone clicks their ad.
Advertisers can pay to always show their ad above the organic search results.
Advertisers pay the same amount every time that someone clicks their ad.
Advertisers can choose how many times their ad should be shown during the day.

Which of the following is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s role in the meeting.
Preparation is not critical if you have enough experience.
To guarantee that the client will make a decision by the end of the meeting.
To prepare for potential objections that the client may have.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Your client wants to show ads to people who’ve visited their website before. Which Google Ads feature would you recommend?

Remarketing
Dynamic Search Ads
Conversion tracking
Ecommerce tracking

If you’d like your ads to be shown on certain sites across the Internet, you can add these websites as:

placements.
keywords.
audiences.
topics.

Thinking about the desired outcome before the meeting will:

be helpful, only if it will not increase the length of your meeting beyond what is necessary.
not be helpful and will cause you to overthink the meeting.
be helpful, because it will allow you to focus on how to maximise success.
be a waste of time, and you are already very busy.

What is the main purpose of summarising the conversation with the client at the end of a meeting?

It gives the client an opportunity to change their mind about buying from you, so it should only be done if absolutely necessary.
It makes the client feel that they are being listened to and the solution provided is customised for them.
It buys you extra time to decide how to close the sale.
It makes the client feel that they are important and guarantees that they will buy what you are selling.

You are nearing the end of a successful meeting with a client, when they tell you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

Explain the return on investment that the client can expect and explain why they should make room in the budget.
Find out if the client has someone that they report to who may be able to approve the investment in display.
Empathise and ask the client to tell you more about their concern.
Ask the client if their long-term success is worth making room in the budget.

Google Analytics can help you learn more about the behaviour of your client’s customers because it shows you how:

likely they are to become a regular customer.
they interact with the client’s website.
they perceive the client’s products.
likely they are to click the client’s ads.

You want to generate leads with your Google Ads campaign by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

The number of clicks that your ad received divided by the number of times that it showed
The percentage of budget spent compared to how many forms were completed
You can’t calculate return on investment for campaigns that are focused on online leads
How much you’ve spent on the campaign compared to the value of leads generated

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