How Can I Improve My Website Ranking in Google Search Engine?
How Can I Improve my website ranking in google search? Below given are methods that are Google approved and see your ranks increase as I did.
1. Identify your target keywords
This is one of the first steps to developing an SEO strategy. I conduct keyword research using BiQ Keyword Intelligence.
You can also find keywords with higher traffic potential quickly by choosing the high-value keyword. Just sort the keywords based on its value, and you are ready to pick the highest value keywords relevant to your topic.
It also comes with Intent Analyzer. It helps you understand the searchers’ intent when searching for a keyword. With this feature, you will improve sales by specifically targeting keywords with high transaction intent in their content.
Or if you face writer’s block, switch over to the Content Ideas, Popular Questions, or Trending Topics tab to come up with your best topic that attracts the most traffic.
2. Perfecting Your Content & On-Page SEO
The importance of this goes hand in hand with your target keywords. Doing this well will attract more traffic and increase the rank of your website.
I use Content Intelligence for content optimization. Content Intelligence will start to analyze your content and show you all errors that can be further improved.
The ‘Keyword SEO’ will show your keyword performance. While the ‘Fundamental SEO’ tells you the on-page SEO performance.
3. Find Out SERP Features Opportunities
If you can find out which of your ranking sites have SERP feature opportunities, then you can easily optimize your content to replicate the format.
I use BiQ Rank Intelligence to identify sites that have the opportunity to grab a spot of the search features. This saves a lot of time when I filter my SERP position to those ranking in the top 10 results.
4. Always Keep Track of What’s Happening To Your Website
To know if your website ranking has improved, you’ll need a handy tool that tells you all the important details of your progress.
I use Rank Tracking to track your daily, weekly, and monthly ranking progress with specified locations and languages. Best of all, you can see the overall progress at a glance. Skip the guesswork and let Rank Tracking show you a visualization of your ranking progress.
Ranking keywords on the SERP results is depend on various factors. It is not that easy task to rank keyword on the top of the SERP results as we done in earlier 2012.
What are the various techniques to rank Webpages:
On-Page Optimization- It is one of the most important part of the ranking because of you optimize the On-Page of the webpages for the Search Engine and Users then you webpages indexed faster by the SE. On-Page consider many tasks like
Content (very important to update the right, fresh and unique content on the webpage that is relevant to the Search Query).
WebPage Design (Webpage Design or Landing Page Design state the same thing here because it is the first page that user interacts the first).
Website Loading Speed (It is also the important matrix because if your webpage load faster then user will visit the webpage for the answers other wise he/she bounce back without open the webpage, and, its a negative sign to the Search Engines for your website).
URL Structure or URLs (if you use the short URLs so that are easy to remember and also avoid the special characters from the URLs).
Image Optimization (Compress the images before uploading to the webpage means reduce the size of the images because it increase the loading time).
Image Alt Tag (Use Alt Tag so crawlers easily understand about the image).
Title Tag
Description
Heading Tags
Robots.txt file
Enable GZIP Compression
Remove the unncessary code from the website
Avoid Inline CSS
Choose the Host wisely for your website and also check for the Server Response Time
Internal Linking (use the concept of internal linking)
Off-Page Optimization: It is all about building backlinks and promotion of website. Backlinks are like the backbone for SEO to improve the Ranking after the On-Page Optimization.
Link Building is not an easy process as everyone heard from someone do link building and start link building. No, first do a small analysis about the niche and analyse competitors website and spy on their backlinks ( do not steal just spy on the backlinks).
If your are website is new then start link Building by Local Citation and Business listing on the same niche website in the right category.
But do not forget to list the Business or Website on the Google.
Other Link Building Techniques are
Broken Link Building
Guest Post
Content Marketing
Online Product Reviews
Conduct Webinars
Image Submission
Infographic Submission
Video Submission
Social Media also plays the important role for driving the Traffic to the website.
1. High Quality Content:
In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.
2. Site Submitting:
To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.
Some Good Web And Article Directories Are:
- DMOZ
- Yahoo Directory
- Best Of The Web
- Ezine Articles
- Article Base
- Go Articles
3. Guest Posting:
This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.
4. Link Exchange:
This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.
5. Keep Updating:
Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank ;)
6. Commenting On Other Blogs:
Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.
7. Social Bookmarking:
Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:
- Google Plus
- Squidoo
- Digg
- Hub Pages
- Stumble Upon
8. Website Accessibility:
If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.
9. Using Commonly Searched Keywords:
As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.
10. Website Advertising:
You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.
11. Create Multiple Pages:
If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.
12. Participate In Forums:
Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.
13. Using Signatures:
You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.
14. When Does Google Re-Evaluate Page Rank?
Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.
15. Never Use Illegal Tactics:
Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.
A good SEO practises takes 4 months to rank webpage in search results.
Here, I have already published an article on the Importance of SEO for websites. I suggest you to read this article and get aware of the SEO facts.
I have mentioned useful tips to rank your webpage in the search results.
Here I’m also providing you the tips:
- Enhance website content - Write content that user love to read and stay connected with your website. Write relevant content which delivers answers to the user’s query.
- Improve website design & structure - Improving website design will attract more users and gains an advantage from your competitors. Make an easy to use design.
- Implement SEO techniques - SEO techniques boosts your webpage ranking. With SEO optimization Google will help you to earn organic traffic, and value from a high rated keyword. Also, SEO improves social awareness and traffic from other sites.
- On-Page SEO techniques to improve search results ranking.
- Off-Page SEO techniques to improve search results ranking.
- Target Ads - Targeting audience with Google or Social Media Ads will make a great impact in engagement. Ads brings traffic, leads, awareness, and conversions. [OPTIONAL] If you use Ads, then you might get ranking fast.
- Follow Google Search Console - Google search console and adding sitemaps is useful. Google bots understand your webpage activities and identifies the relevancy in the search engines.
- Seek Google Analytics - Google Analytics (GA) is a tool to identify website traffic, high performing pages, source of traffic, and much more. Analyze the important parameters to make better strategies to drive more traffic.
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