Google Ads Measurement Certification Exam Answers
Google Ads Measurement Certification Assessment Answers
Before you get to the answers below here are some things you should know about the exam.
Exam Name – Google Ads Measurement Certification Assessment.
Total Questions and Time Limit – 50 Questions with 75 minutes to complete entire exam.
Exam URL – https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
Google Ads Measurement Certification Assessment Answers 2020
(A) Store visits
(B) Store sales direct
(C) Brand lift
(D) Mixed media
(A) Google My Business Tracking
(B) Google My Business Totals
(C) Google My Business Metrics
(D) Google My Business Insights
Q.3 – Which Attribution Type Algorithmically Evaluates Individual Customer Paths?
(A) Data-driven
(B) Time-decay
(C) Last interaction
(D) Linear
(A) Machine learning
(B) Cross-channel
(C) Attribution
(D) Media mix model
(A) Upsells
(B) Purchase intent
(C) Brand recall
(D) Transactions
Q.6 – What’s The Minimum Number Of Locations You Can Bulk Upload To Google My Business?
(A) 50
(B) 15
(C) 5
(D) 10
Q.7 – What’s The Best Indicator That A Campaign Is Increasing Customer Loyalty?
(A) New customers
(B) Purchase intent
(C) Customer referrals
(D) Overall brand awareness
(A) An analog tag
(B) An event tag
(C) A global site tag
(D) A temporary tag
(A) You no longer have to manually link your Firebase account to your Google Ads account.
(B) You can import conversions, adding any additional code to enable automatically collected events.
(C) You can easily index your app in Google search.
(D) You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.
(A) You can verify with a picture, by sharing social channels, or calling Google.
(B) You can verify with a phone call, an e-mail, or a postcard through the mail.
(C) You can verify with a stamp, with a state license, or with a mobile app.
(D) You can verify in-person, using a third party, or with an online payment.
(A) Google My Business website builder sites are all mobile-only with no desktop variants.
(B) Google My Business builder sites offer multiple display options when users land on-page.
(C) Google My Business website builder will format the site to deliver on any device.
(D) Google My Business builder sites direct all traffic to coded pages hosted by third parties.
(A) By sending e-mail newsletters.
(B) By tracking search history.
(C) By collecting online payments.
(D) By responding to reviews.
(A) By setting up a conversion action for in-app purchases.
(B) By setting up an attribution action for website purchases.
(C) By setting up a conversion action for website purchases.
(D) By setting up an attribution action for in-app purchases.
The correct order of steps is:
(1) Choose “Phone Calls” as the conversion action to track.
(2) Click on “Calls to a phone number on your website” as the source of the phone call you would like to track.
(3) Generate the phone snippet for your website.
(4) Apply phone snippet to website.
(A) Marketing objectives
(B) Business objectives
(C) Media objectives
(D) Campaign metrics
(A) Insert the tag code into the Floodlight tag of any applicable web page.
(B) Ensure that all HTML code for each page is optimized for the Chrome browser.
(C) Use HTML5 coding for any page that the tag will be inserted into.
(D) Input the tag code between the tags of each of web page.
(A) Any legacy conversion tag
(B) All images in JPEG format
(C) Any social-media links on-page
(D) All web pages using HTTPS
(A) Tara can create multiple Google My Business accounts for each location.
(B) Tara can manage multiple Google My Business listings together.
(C) Tara can access each Google My Business account on a different device.
(D) Tara can set her Google My Business account to automatic.
(A) Set up Google Analytics with her app data.
(B) Assign values to search attribution.
(C) Automate her bidding strategies.
(D) Link her Firebase and Google Ads account.
(A) Multiple channels survey only ad-exposed groups of users.
(B) Multiple channels may use different tools to measure brand lift.
(C) Multiple channels aggregate all your data into a single view.
(D) Multiple channels consolidate campaign data for actionable insights.
(A) Statistics that compare multiple ad groups and ad campaigns.
(B) Performance data comparing his current attribution model with similar websites’ models.
(C) Data that compares his ads to ads from similar businesses to see which ones are most successful.
(D) Data about the customer paths that lead to conversions for his online business.
(A) Campaign metrics
(B) Marketing objectives
(C) Media objectives
(D) Business objectives
(A) She needs to learn the data models used by Google’s automation systems.
(B) She needs to choose a CRM that can process the data from Google’s automated machine learning.
(C) Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
(D) She needs to assign data values to her manual optimization processes in real time.
(A) A search engine optimization strategy to rank for keywords.
(B) Third-party lead generation to qualify inbound leads prior to contact.
(C) A strategy designed to mimic all ads directly from similar local businesses.
(D) An online-to-offline strategy to drive offline sales with online ads.
(A) The attribution overview report
(B) The click analysis report
(C) The campaigns report
(D) The conversions report
(A) Rodney hasn’t added any data to the Conversion Name field.
(B) Rodney’s account isn’t assigned to the Firebase Develop Admin role.
(C) The GCLID field’s been removed from the conversion template.
(D) Rodney’s trying to upload an Excel file rather than Google Sheets.
(A) He needs to learn the data models used by Google’s automation systems.
(B) He needs to assign data values to his manual optimization processes in real time.
(C) He needs to build data spreadsheets that can be entered into Google’s automation system.
(D) He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
(A) With a downloaded mobile app.
(B) With a postcard delivered by mail.
(C) With a state-issued business license.
(D) With a visit to a local Google office.
(A) Conversion tracking is generating duplicate conversions.
(B) The CRM doesn’t support the unique order ID.
(C) Peter has enabled the View-through conversion column.
(D) Peter modified the event tag to capture a unique order ID.
(A) Add the code snippet to your sales receipts.
(B) Add the code to your Google Ads campaigns.
(C) Add the conversion tag to all social channels.
(D) Add the conversion tag to your website or app.
The correct Match order is:
(1) This field contains your phone information and your business’s web domain – Phone and Website
(2) This field contains the information your customers use to find and visit your business in the real world – Business Location
(3) This field contains the unique ID assigned by the Google My Business system to each of your locations – Store Code
(4) This field contains one of nine selections that define your business type – Categories
(5) This field contains the identifier that users will see when your business is found on Google My Business – Business Name
Q.32 – How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?
(A) It algorithmically evaluates individual customer paths to assign credit.
(B) It gives more credit to the touch-points closest to the conversion.
(C) It is distributed evenly to every single touch in a buyer’s journey.
(D) It assigns the last touch-point 100% of the credit for the conversion.
Q.33 – How Does Google My Business Help Businesses Reach More Customers When It Matters Most? (Choose Two.)
(A) By helping them understand the actions of similar businesses.
(B) By providing insights on customer behavior.
(C) By lowering overall bounce rates.
(D) By improving their mobile site speed.
(E) By engaging their customers online.
Q.34 – How Can A Google My Business Location Can Be Verified?
(A) By mobile, credit, or application
(B) By license, agent, or engines
(C) By phone, e-mail, or postcard
(D) By index, payment, or vendor
(A) Set-up
(B) Lead
(C) Page view
(D) Purchase
The correct selection is:
(1) Increase sales of high-heeled shoes by 10% this year – KPI
(2) Increase of 10% in number of full video ad views on YouTube – Metric
(3) Increase online orders by 5% this quarter – KPI
(4) Increase of 20% in response rate to Google Search Ads for high heels – Metric
(A) Location has no photos.
(B) Location uses one category.
(C) Location isn’t yet open.
(D) Location includes no posts.
(A) It completes transactions for goods and services using credit cards.
(B) It offers clear, specific, quick, and accurate directions to your business.
(C) It automates follow-ups and generates reviews for your listed business.
(D) It allows your customers to make bookings right from your listing.
(E) It compares your pricing with that of similar businesses.
(A) Communicates with customers.
(B) Qualifies new leads.
(C) Responds to reviews.
(D) Enables remarketing to visitors.
(E) Shows converted sales.
(A) Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements.
(B) Share visitor information with vendors, forecast sales, complete ecommerce transactions, and gain insights into purchase history.
(C) Share information with customers, manage multiple listings together, engage with customers, and get insights on customer behavior.
(D) Share information with competitors in your market, capture visitor’s personal information, and complete transactions online.
(A) Tag Manager
(B) Surveys
(C) Search Ads 360
(D) Data Studio
(E) Display & Video 360
(A) Ads used in identical ways, on the same channels, and directed at the same audience.
(B) Ads with exposed groups, on the same message, and directed at the same audience.
(C) Ads with unexposed groups, on the same budget, and directed at the same audience.
(D) Ads used in brand lift, on the same channel, and directed at the same audience.
(A) Bidding Optimization
(B) Media mix optimization
(C) Targeting Optimization
(D) Creative Optimization
(A) Media Mix
(B) Attribution
(C) Placements
(D) Channel
(A) Targeting
(B) Media Mix
(C) Creative
(D) Bidding
(A) It should be up on the web after a 24-hour review.
(B) It should be live on the web in only a few minutes.
(C) It will take exactly three days to be published.
(D) It takes one week for the site to be reviewed and published.
(A) Store Number
(B) Store Category
(C) Store Identifier
(D) Store Code
(A) Return on ad spend
(B) Reporting freshness
(C) Machine learning
(D) Total tax deductions
(A) The conversion name for DeShawn’s store
(B) The phone number listed on his official store website
(C) A dynamically created Google forwarding number
(D) The assigned Google Click Identifier
(A) Google Firebase
(B) Google Analytics
(C) Salesforce
(D) Google Play
The correct order of steps is:
(1) Darian signs into his Google My Business.
(2) Darian selects Website from the Home menu.
(3) Darian updates all his relevant business information.
(4) Darian adds images, including a cover photo and virtual tour.
(5) Darian chooses a unique domain and points it to the website.
(A) The specific ad that led to a call conversion.
(B) The first and last name of the caller, and their home or business address.
(C) The reason for the call, and the specific zip code the call originated from.
(D) The length of each call and time it took place.
(A) To give them a call-to-action
(B) To place his ads in a customer-centric channel
(C) To build brand loyalty
(D) To get a customer to make their first purchase
(A) Send targeted advertising
(B) Show them more ads for services
(C) Ensure brand loyalty
(D) Offer them a specific call to action
The correct Match order is:
(1) Jenna would like to know how many users are visiting a specific page on her client’s website – Pageview
(2) Edith is interested in tracking how many users are signing up for her newsletter each month – Sign-up
(3) Durene would like to measure how many sales of a specific product are made – Purchase
(4) Travis wants to measure the number of new customers his campaigns are producing for a client – Lead
(A) Ads used in identical ways, on the same budget, and with exposed groups.
(B) Ads used in identical ways, on the same channels, and directed at the same audience.
(C) Ads used in identical ways, on the same budget, and used in brand lift.
(D) Ads used in identical ways, on the same channels, and with unexposed groups
(A) Create a new audience to represent offline shoppers.
(B) Use Audience insights to define an offline audience.
(C) Use Attribution Modeling to analyze offline purchasers.
(D) Import offline conversions.
(A) Select the Conversion Linker as her tag type
(B) Use a custom HTML tag on the site’s landing page
(C) Link her Google Ads and Analytics accounts
(D) Select Google Optimize as her tag type
(A) Your address, a link to your location on Google maps, or the distance to your business
(B) Your phone number, your e-mail address, or your business website
(C) Your discounts, your pricing, or all your special sales and promotions
(D) Your service reviews, your star rating, or third-party vendor testimonials
(A) Brianna can convert offline customers into online shoppers.
(B) Brianna can measure offline sales initiated from an ad click.
(C) Brianna can measure how many shoppers intend to visit her physical store.
(D) Brianna can track conversions for first opens for her app.
(A) A KPI is clear, measurable, and has a defined time frame.
(B) A KPI shows how ads are performing in real time.
(C) By definition, A KPI is a measurement of success.
(D) A KPI represents non-click actions, such as page views and leads.
(E) A KPI is media-channel specific, and KPIs aren’t interchangeable.
The correct Match order is:
(1) You use Google Ads conversion tracking with Google Analytics already implemented on site – Link Google Ads and Analytics
(2) Google Analytics Imported Goals/Transactions – No action required
(3) Google Tag Manager for Google Ads – Add on the conversion linker to Google Tag Manager
(4) Google Ads conversion tracking – Install gtag.js
(A) It automatically creates tag code snippets.
(B) It creates the Google Click Identifier tag (GCLID).
(C) It tells you which tags are on each web page.
(D) It provides reasons why tags aren’t working.
(A) XML
(B) CSV
(C) Google Forms
(D) Google Sheets
(E) HTML
(A) Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone.
(B) Create a Google Click Identifier (GCLID) that will appear on each page of your website.
(C) Create a phone snippet to identify and log the phone number of the caller for tracking.
(D) Create a phone snippet to replace your store’s number with a Google forwarding number.
(A) Google Docs
(B) XML
(C) HTML
(D) Google Sheets
(E) CSV
(A) KPIs are available once an ad campaign is complete.
(B) KPIs are media-channel specific.
(C) KPIs are quantifiable over a period of time.
(D) KPIs should be chosen from one metric for a campaign.
(E) A KPI is a measurement of success.
(A) View-through conversions
(B) All conversions
(C) Conversion value/click
(D) Assisted conversions
(A) Make Google Firebase your attribution provider.
(B) Enable your Google Analytics account in the Google Publisher Toolbar.
(C) Link your Google Firebase account with Google Analytics.
(D) Insert a required JavaScript code onto each web page of your site.
(A) Google My Business Chat Boxes allow your customers to talk to a bot you programmed.
(B) Google My Business Video Calling lets customers video chat with you in real time.
(C) Google My Business Meeting allows your customer to set up a web meeting with you.
(D) Google My Business Messaging allows customers to text directly from your listing.
(A) Attribution
(B) Media mix model
(C) Machine learning
(D) Cross-channel
(A) Machine learning
(B) Cross-channel
(C) Media mixed model
(D) Attribution
The correct Match order is:
(1) Allows you to bid based on a target return on ad spend – Target ROAS Bidding
(2) Uses advanced machine learning to automatically optimize bids – Maximize Conversions Bidding
(3) Is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget – Maximize Click
(4) Helps you get more conversions by automatically modifying your manual bids already set – Enhanced CPC
The correct order of steps is:
(1) Link your Firebase account to your Google Ads account.
(2) Select Conversions in Google Ads.
(3) Select app installs and in-app actions.
(4) View data in Google Analytics.
The correct order of steps is:
(1) Select the specific conversion action in Google Ads.
(2) Copy the code snippet/conversion tag generated.
(3) Add the conversion tracking tag to your website or app.
(4) Review your conversion data to ensure your tag is firing correctly.
(A) Link your Firebase project to your Google Ads account.
(B) Select conversion in Google Ads, and select Firebase app conversions.
(C) Assign your Google account as a Firebase Admin in Firebase.
(D) Add a required snippet of code to each site page of your online store.
(A) Between the tags of your website page, before the last line of code.
(B) Between the tags of your website page, right after the global site tag.
(C) Directly above the global site tag in the <\head> tags of all website pages.
(D) On the home page of the website, both above and below the tags.
(A) Segment the data by conversion category.
(B) Segment the data by click type.
(C) Segment the data by conversion action.
(D) Segment the data by conversion adjustment.
(A) Disable auto-tagging in all your Google Ads accounts.
(B) Add a Floodlight event snippet for each site page.
(C) Give Conversion Optimizer access to all site pages
(D) Add the Conversion Linker tag to your landing page URLs.
(A) Missing listing photos
(B) Multiple locations in one physical address
(C) Late listing registration
(D) Incorrect business name
(E) Too many listing users
(A) The conversion tracking also including offline conversions.
(B) Customers who made a purchase return to the conversion page.
(C) Customers using web browsers that allow cross-site cookies.
(D) Customers clicking the ads multiple times before purchasing.
(A) Customer demand
(B) Units sold
(C) Sale price
(D) Profit margin
(A) Multiple media channels aggregate all your data into a single view.
(B) Multiple media channels use ads in identical ways.
(C) Multiple media channels consolidate campaign data for actionable insights.
(D) Multiple media channels may use different tools to measure brand lift.
Q.84 – Which Two Statements Are True About Evaluating Your Existing Ad Campaigns? (Choose Two.)
(A) When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
(B) Measurement results should lead to actionable insights; it should inform your decision-making.
(C) One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.
(D) Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
Q.85 – Which Statement Is True About Time-Decay Attribution?
(A) It gives more credit to the touch-points closest to the conversion.
(B) It includes converting and non-converting paths.
(C) It’s the most advanced model in Google’s attribution products.
(D) It algorithmically evaluates individual customer paths.
Q.86 – Which Statement Describes Rules-Based Attribution?
(A) It algorithmically evaluates individual customer paths.
(B) It applies static logic to assign a value to each touch-point.
(C) It includes converting and non-converting paths.
(D) It’s the most advanced model in Google’s attribution products.
Q.87 – Which Statement Describes Linear Attribution?
(A) It includes converting and non-converting paths.
(B) It’s the most advanced model in Google’s attribution products.
(C) It distributes credit evenly to every single touch-point in a buyer’s journey.
(D) It algorithmically evaluates individual customer paths.
Q.88 – Which Method Should Be Used To Promote Awareness To Customers?
(A) Implicit call-to-actions
(B) Displays focused on offers
(C) Brand attributes videos
(D) Ads with generic search terms
Q.89 – Which Is An Example Of A Purchase Metric That Can Be Tracked?
(A) Return on ad spend
(B) Pages per visit
(C) Brand awareness
(D) Upsells
(A) Cross-channel attribution
(B) Brand lift
(C) Media mix model
(D) Store visits
(A) Consideration
(B) Loyalty
(C) Purchase
(D) Awareness
(A) Unit cost
(B) Volume
(C) Capacity
(D) Demand
(A) Loyalty
(B) Purchase
(C) Awareness
(D) Consideration
(A) By lowering the cost of the flower arrangements to increase margin.
(B) By lowering the price of the flower arrangements to increase demand.
(C) By raising the revenue to increase demand.
(D) By raising the margin on the arrangements to increase revenue.
(A) Google My Business Reviews
(B) Google My Business Services
(C) Google My Business Info
(D) Google My Business Insights
(A) In the Campaigns tab, under the Conversions column
(B) In the Experiment tab, under the Calls from Ads column
(C) In the Overview tab, under the Total Page view column
(D) In the Recommendations tab, under the Success column
(A) Not include prices that may eliminate customers.
(B) Use negative keywords to add limits to her ads.
(C) Include names of her competitors in the keywords.
(D) Use more specific keywords that limit the volume of clicks.
(E) Use general keywords to attract as many people as possible.
(A) Ads with exposed groups, on the same message, and directed at the same audience.
(B) Ads with unexposed groups, on the same budget, and directed at the same audience.
(C) Ads used in identical ways, on the same channels, and directed at the same audience.
(D) Ads with unexposed groups, on the same channels, and directed at the same audience.
(A) Between the tags of a web page, below the global site tag.
(B) Between the tags of a web page, right after the global site tag.
(C) Between the tags of a web page, right after the global site tag.
(D) Between the <\head> section, and requires no global site tag installation.
(A) Time onsite and referrer
(B) Total pages and load speed
(C) Page duration and visit
(D) Page load and click
(A) Media objectives
(B) Marketing objectives
(C) Business objectives
(D) Campaign metrics
(A) An address, a link to see the business on Google maps, or specific distance to location
(B) A call-to-action, a collection of services, or a digital coupon code
(C) A website sitemap, specific page links, or a web search button
(D) A phone number, a messaging button, or newsletter sign-up link
(A) Purchases
(B) Directions
(C) Pageviews
(D) Leads
(E) Sign-ups
(A) VTCs are recorded when users interact with an ad and then later convert.
(B) A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
(C) In conversion reports, VTC data are included in the conversions column rather than being separately addressed.
(D) VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.
(A) Google Ads Conversion Tracking
(B) Google Optimize
(C) Conversion Linker
(D) Floodlight Counter
(A) Provide contact information
(B) Respond to a call-for-action
(C) Demonstrate loyalty
(D) View an online advertisement
(A) He can use brand-specific search terms.
(B) He can use Display upsell ads.
(C) He can use videos to tell stories.
(D) He can highlight brand attributes.
(A) The Google account needs Standard access in Google Ads.
(B) In Firebase, the account needs to be a Firebase Develop Admin.
(C) In Firebase, the account needs to be an owner on the project you want to link.
(D) The Google account needs to have owner access in Google Ads.
(A) By opening her assisted conversions report.
(B) By segmenting the data by conversion action.
(C) By switching to the attribution overview report.
(D) By adding columns for each conversion type.
(A) A sitewide tag must be added for each conversion action.
(B) The required code snippets must be inserted within an inline frame.
(C) Auto-tagging must be turned on in all of her Google Ads.
(D) Conversion tracking tags must use HTML5 for all site pages.
(A) Google Campaign Manager
(B) Google Ads
(C) Google Play
(D) Google Analytics
(E) Google Firebase
(A) A message snippet
(B) A multimedia snippet
(C) A phone snippet
(D) A console snippet
(A) Organic discovery, and directory referral
(B) Purchase, lead, page view, and sign-up
(C) Social media account shares, and likes
(D) Unsolicited walk-ins, and product deliveries
Q.114 – Match each report with its description.
The correct Match order is:
(1) Shows the average number of days, ad clicks, and ad impressions it took users to convert – Attribution Overview report
(2) Shows how many conversions were received for each conversion action – Top Conversions report
(3) All the conversions assisted by clicks, except for the last click for each keyword – Assisted Conversions report
(4) Helps evaluate and optimize performance using the current attribution model – Campaigns report
The correct Match order is:
(1) Simplify managing your marketing tags – Tag Manager
(2) Get invaluable customer feedback – Surveys
(3) Helps small businesses understand their data – Analytics
(4) Helps fine-tune your website property – Optimize
(5) Build charts, graphs, and custom reports – Data Studio
Q.116 – Match each product available in Google Marketing Platform for Enterprise with its description.
The correct Match order is:
(1) Helps them understand their data – Analytics 360
(2) Manages all their marketing tags – Tag Manager
(3) Gets valuable customer feedback – Surveys 360
(4) Makes interactive charts and graphs – Data Studio
(A) Print
(B) Video
(C) Radio
(D) E-mail
(E) Television
(A) Search
(B) Social media
(C) Television
(D) Email
(A) E-mail
(B) Radio
(C) Display
(D) Video
(E) Search
(A) Google My Business Informer allows her to set a robocall to answer and inform phone callers.
(B) Google My Business Messaging lets her send a quick text that answers her customers’ questions.
(C) Google My Business Call Center lets her dictate a message that’s then read by a professional.
(D) Google My Business Redirect lets her decide to which phone line and device a caller is directed.
(A) Online-to-offline
(B) Search optimization
(C) Website-to-email
(D) Lead manipulation
(A) Location extensions replace traditional ads with a delivery focused specifically on sharing location information with customers.
(B) Location extensions share all of the reviews from your Google My Business listing, to entice customers to visit your location.
(C) Location extensions provide a messaging button, your phone number, and your business’s e-mail address for customer inquiries.
(D) Location extensions add an address, a link to see the business on google maps, or the distance a user is from the location to campaign ads.
(A) Someone closing one of those ads within five seconds.
(B) Ads that were viewed and converted in an offline transaction.
(C) Someone watching up to 30 seconds of those ads.
(D) Ads that deposit a cookie onto someone’s computer.
(E) Someone clicking on a part of those particular ads.
(A) He starts his day by looking at how well he’s doing on his company’s key performance indicators.
(B) He brings data to all his meetings. Data is at the center of every decision made.
(C) He maintains a set of preferred media channels that are proven to be effective and don’t need to change.
(D) He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
(A) He only checks his company’s key performance indicators during revision phases, knowing that the indicators will generally stay stable under regular use.
(B) He trusts his instincts and the thoughts of his co-workers, allowing him to take risks that yield results.
(C) He segments data using his company’s CRM dashboards, giving his organization access to data that powers their decision-making.
(D) He asks “What do you think?” questions to ensure he has enough input to make a sophisticated marketing decision.
(E) He encourages learning from failure, which is necessary for testing the possibilities and for learning what does not work.
(A) He runs tests continuously, increasing data points that help inform important strategic decisions.
(B) In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.”
(C) He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns.
(D) He starts his day by looking at how well he is doing on his company’s key performance indicators.
(E) He keeps all sales data in his CRM’s private dashboard, freeing his teammates from seeing data that will distract them from doing their jobs.
(A) Larry can use credit card purchase text credits from Google My Business.
(B) Larry can set Google My Business to transcribe voice mails to text messages.
(C) Larry can set Google My Business to automatically respond to online queries
(D) Larry can set up Messaging by adding a mobile number to Google My Business.
(A) Conversions report
(B) Google Analytics
(C) Google Tag Assistant
(D) Google Ads Conversion Tool
(A) Standard access in Firebase
(B) Standard access in Google Ads
(C) Owner on the project permissions in Firebase
(D) Owner on the project permissions in Google Ads
(A) An online-to-offline strategy
(B) A brand-focused strategy
(C) A pay-per-lead strategy
(D) A social-media strategy
(A) Standard access in Firebase
(B) Standard access within Google Ads
(C) Administrative access in Google Ads
(D) Administrative access in Firebase
(A) Differences in ad placement
(B) Differences in base pricing
(C) Differences in conversion counts
(D) Differences in attribution
(E) Differences in metric formatting
(A) Awareness
(B) Consideration
(C) Loyalty
(D) Purchase
(A) The cost of products
(B) The number of product returns
(C) The return on investment
(D) The date of transaction
(A) The listing must be created using a separate email address.
(B) State or federal permission is required to change the address.
(C) Editorial approval must be received to use the same address twice.
(D) Multiple locations can’t be uploaded at the same physical address.
(A) View-through impression
(B) Maximize conversions
(C) Target impression share
(D) Maximize clicks
(E) Enhanced CPC
(A) Google My Business Maps
(B) Google My Business Messaging
(C) Google My Business Insights
(D) Google My Business Photos
(A) A click event tag
(B) A page load event tag
(C) A social event tag
(D) A reload event tag
(A) By viewing the data by Impression-assisted conversions.
(B) By adding a column for each app conversion type in Campaigns.
(C) By segmenting the data by conversion action in Campaigns.
(D) By viewing the paths report and sorting by conversion type.
(A) Session time
(B) Click
(C) Download
(D) Page load
(E) Bounce Rate
(A) Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.
(B) View the Time Lag Report to better understand her visitor’s conversion path.
(C) Have other members of her marketing team double-check her conclusions to rule out user error.
(D) Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.
(A) Lead manipulation
(B) Local Inventory ads
(C) Website-to-email
(D) Search engine optimization
(E) Google Ads location extensions
(A) Rules-based attribution
(B) Data-driven attribution
(C) Linear attribution
(D) Position-based attribution
(A) Brand awareness
(B) Return on investment
(C) Brand favorability
(D) Brand loyalty
(A) View an online advertisement of the new restaurant.
(B) Fill out an online email subscription form to receive alerts.
(C) Call to inquire if the restaurant accepts dinner reservations.
(D) Recommend the restaurant to her social media friends.
Q.146 – What are the two key benefits of Google My Business? (Choose two.)
(A) It manages multiple listings together.
(B) It sends automated email invites to customers.
(C) It shares information with customers.
(D) It completes eCommerce transactions.
(A) A business objective
(B) A campaign metric
(C) A marketing objective
(D) A media objective
(A) He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
(B) He promotes the attitude that “failure is not an option” amongst his team members and subordinates.
(C) He starts his day by looking at how well he’s doing on his company’s key performance indicators.
(D) He maintains a set of preferred media channels proven to be effective and don’t need to change.
(E) He incorporates data into all of his decision-making concerning marketing channel selection.
(A) Link her Google Play account to her Google My Business account.
(B) Link her Google Firebird account to her Google Analytics account.
(C) Link her Google Ads account and Google Analytics account.
(D) Link her Google Play and Google Ads account.
(A) The attribution report doesn’t include website conversions.
(B) The attribution report doesn’t include app conversions.
(C) The attribution report doesn’t include phone number clicks conversions.
(D) The attribution report doesn’t include imported Analytics goals/transactions.
(A) Unsolicited walk-ins
(B) Pageviews
(C) Directory referrals
(D) Subscription sign-ups
Q.152 – Which statement is true about location extensions?
(A) Location extensions can provide a messaging button that nearby potential customers can use for inquiries.
(B) Location extensions replace traditional ads with a delivery focused on location-specific promotions.
(C) Location extensions provide potential customers with the distance to your business location along with your ad.
(D) Location extensions replace traditional ads with photos/images of your business locations.
(A) Media Mix
(B) Targeting
(C) Bidding
(D) Creative
(A) Return on ad spend
(B) Customer referrals
(C) Brand awareness
(D) Brand association
(A) Current promotions of your location
(B) The distance the customer is from your location
(C) Pictures/images of your location
(D) Your service reviews or vendor testimonials
(A) Record which ad led to a call conversion
(B) Push automated promotional ads to callers
(C) Capture phone numbers of callers
(D) Forward phone inquiries to her cell phone
(A) Display advertising
(B) An online-to-offline strategy
(C) Third-party lead generation
(D) Search engine optimization
Q.158 – What’s the best indicator that a campaign is increasing customer loyalty? (Type 2)
(A) Volume growth of customer referrals
(B) Increased brand favorability of new product
(C) Increased brand awareness
(D) An increase in average order size
(A) Remove any existing JavaScript code.
(B) Remove any legacy conversion tag.
(C) Make sure that all images are in JPEG format.
(D) Add on the conversion linker to the event tag.
(A) Each listing must be created using a separate email address.
(B) Editorial approval must be received to use the same address twice.
(C) Jared should’ve submitted the bar and restaurant under a single title.
(D) Jared can only upload a maximum of 10 listings using a bulk upload.
(A) Between the head section, and requires no global site tag installation.
(B) Between the body tags of a web page, right after the global site tag.
(C) Between the footer tags of a web page, below the global site tag
(D) Between the head tags of a web page, right after the global site tag.
(A) Google My Business insights
(B) Google My Business conversion tracking
(C) Google My Business services
(D) Google My Business reviews
(A) Photos/images for products she sells
(B) A website sitemap with specific page links
(C) A clickable link to a details page for her business location
(D) A customized ad for each particular location
(A) Upload a series of screenshots of her social media presence for each location through her account portal.
(B) Email a copy of a local business license for each location using her registered email account.
(C) Fill out and upload the required bulk verification spreadsheet through her account portal.
(D) Request a mailing of a postcard to each location with a verification code she enters into her account portal.
What Is Google Ads Measurement Certification Exam?
This exam is conducted by Google via Skillshop which tests your understanding of the various measurement solutions that Google Ads provides to measure and optimize the digital ad performance.
This course tests you on various aspects like setting up tracking to measure conversions, analyzing conversion data, taking effective action for your marketing objectives, and choosing the right attribution model.
This exam consists of a total of 50 questions and you have 75 minutes to complete the exam. Once, you select and save an answer, you cannot go back and edit your answer. You need to score 80% or higher to pass and earn the certificate. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.
Exam Requirements
There are three main requirements for applying to this exam:
(1) You should own a Smartphone or Computer.
(2) You should have an active Internet Connection.
(3) You should have a free Google Account.
Course Modules Of The Exam
There are a total of 8 modules on which you are tested in this exam.
(1) Turn Business Objectives into Marketing Goals.
(2) Assign value to what’s being measured .
(3) Evaluate Results and take Action.
(4) Get acquainted with Conversion Tracking.
(5) Set up Conversion Tracking to meet your Goals.
(6) Analyze and optimize with Conversion data.
(7) Get to know Google My Business
(8) Why they love Google Marketing Platform
Key Features Of This Exam
The main features of this course are:
(1) It is designed by Google itself so the information provided is of high quality.
(2) It provides a Certificate which has recognition in the job industry.
(3) A user has unlimited access to the exam and it’s totally free.
Conclusion
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can get the answers to the Google Ads Measurement Knowledge Check Assessment exam by going to Google Ads Measurement Certification Knowledge Check Assessment Answers page. You should also check out answers to other Google Ads Certification exams like Google Ads Search Certification Exam Answers, Q.1 – Which Google Measurement Product Is Designed For Brick-And-Mortar Retailers That Collect Shopper Purchase Data In A Customer Relationship Management System?
(A) Store visits
(B) Store sales direct
(C) Brand lift
(D) Mixed media
(A) Google My Business Tracking
(B) Google My Business Totals
(C) Google My Business Metrics
(D) Google My Business Insights
Q.3 – Which Attribution Type Algorithmically Evaluates Individual Customer Paths?
(A) Data-driven
(B) Time-decay
(C) Last interaction
(D) Linear
(A) Machine learning
(B) Cross-channel
(C) Attribution
(D) Media mix model
(A) Upsells
(B) Purchase intent
(C) Brand recall
(D) Transactions
Q.6 – What’s The Minimum Number Of Locations You Can Bulk Upload To Google My Business?
(A) 50
(B) 15
(C) 5
(D) 10
Q.7 – What’s The Best Indicator That A Campaign Is Increasing Customer Loyalty?
(A) New customers
(B) Purchase intent
(C) Customer referrals
(D) Overall brand awareness
(A) An analog tag
(B) An event tag
(C) A global site tag
(D) A temporary tag
(A) You no longer have to manually link your Firebase account to your Google Ads account.
(B) You can import conversions, adding any additional code to enable automatically collected events.
(C) You can easily index your app in Google search.
(D) You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.
(A) You can verify with a picture, by sharing social channels, or calling Google.
(B) You can verify with a phone call, an e-mail, or a postcard through the mail.
(C) You can verify with a stamp, with a state license, or with a mobile app.
(D) You can verify in-person, using a third party, or with an online payment.
(A) Google My Business website builder sites are all mobile-only with no desktop variants.
(B) Google My Business builder sites offer multiple display options when users land on-page.
(C) Google My Business website builder will format the site to deliver on any device.
(D) Google My Business builder sites direct all traffic to coded pages hosted by third parties.
(A) By sending e-mail newsletters.
(B) By tracking search history.
(C) By collecting online payments.
(D) By responding to reviews.
(A) By setting up a conversion action for in-app purchases.
(B) By setting up an attribution action for website purchases.
(C) By setting up a conversion action for website purchases.
(D) By setting up an attribution action for in-app purchases.
The correct order of steps is:
(1) Choose “Phone Calls” as the conversion action to track.
(2) Click on “Calls to a phone number on your website” as the source of the phone call you would like to track.
(3) Generate the phone snippet for your website.
(4) Apply phone snippet to website.
(A) Marketing objectives
(B) Business objectives
(C) Media objectives
(D) Campaign metrics
(A) Insert the tag code into the Floodlight tag of any applicable web page.
(B) Ensure that all HTML code for each page is optimized for the Chrome browser.
(C) Use HTML5 coding for any page that the tag will be inserted into.
(D) Input the tag code between the tags of each of web page.
(A) Any legacy conversion tag
(B) All images in JPEG format
(C) Any social-media links on-page
(D) All web pages using HTTPS
(A) Tara can create multiple Google My Business accounts for each location.
(B) Tara can manage multiple Google My Business listings together.
(C) Tara can access each Google My Business account on a different device.
(D) Tara can set her Google My Business account to automatic.
(A) Set up Google Analytics with her app data.
(B) Assign values to search attribution.
(C) Automate her bidding strategies.
(D) Link her Firebase and Google Ads account.
(A) Multiple channels survey only ad-exposed groups of users.
(B) Multiple channels may use different tools to measure brand lift.
(C) Multiple channels aggregate all your data into a single view.
(D) Multiple channels consolidate campaign data for actionable insights.
(A) Statistics that compare multiple ad groups and ad campaigns.
(B) Performance data comparing his current attribution model with similar websites’ models.
(C) Data that compares his ads to ads from similar businesses to see which ones are most successful.
(D) Data about the customer paths that lead to conversions for his online business.
(A) Campaign metrics
(B) Marketing objectives
(C) Media objectives
(D) Business objectives
(A) She needs to learn the data models used by Google’s automation systems.
(B) She needs to choose a CRM that can process the data from Google’s automated machine learning.
(C) Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
(D) She needs to assign data values to her manual optimization processes in real time.
(A) A search engine optimization strategy to rank for keywords.
(B) Third-party lead generation to qualify inbound leads prior to contact.
(C) A strategy designed to mimic all ads directly from similar local businesses.
(D) An online-to-offline strategy to drive offline sales with online ads.
(A) The attribution overview report
(B) The click analysis report
(C) The campaigns report
(D) The conversions report
(A) Rodney hasn’t added any data to the Conversion Name field.
(B) Rodney’s account isn’t assigned to the Firebase Develop Admin role.
(C) The GCLID field’s been removed from the conversion template.
(D) Rodney’s trying to upload an Excel file rather than Google Sheets.
(A) He needs to learn the data models used by Google’s automation systems.
(B) He needs to assign data values to his manual optimization processes in real time.
(C) He needs to build data spreadsheets that can be entered into Google’s automation system.
(D) He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
(A) With a downloaded mobile app.
(B) With a postcard delivered by mail.
(C) With a state-issued business license.
(D) With a visit to a local Google office.
(A) Conversion tracking is generating duplicate conversions.
(B) The CRM doesn’t support the unique order ID.
(C) Peter has enabled the View-through conversion column.
(D) Peter modified the event tag to capture a unique order ID.
(A) Add the code snippet to your sales receipts.
(B) Add the code to your Google Ads campaigns.
(C) Add the conversion tag to all social channels.
(D) Add the conversion tag to your website or app.
The correct Match order is:
(1) This field contains your phone information and your business’s web domain – Phone and Website
(2) This field contains the information your customers use to find and visit your business in the real world – Business Location
(3) This field contains the unique ID assigned by the Google My Business system to each of your locations – Store Code
(4) This field contains one of nine selections that define your business type – Categories
(5) This field contains the identifier that users will see when your business is found on Google My Business – Business Name
Q.32 – How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?
(A) It algorithmically evaluates individual customer paths to assign credit.
(B) It gives more credit to the touch-points closest to the conversion.
(C) It is distributed evenly to every single touch in a buyer’s journey.
(D) It assigns the last touch-point 100% of the credit for the conversion.
Q.33 – How Does Google My Business Help Businesses Reach More Customers When It Matters Most? (Choose Two.)
(A) By helping them understand the actions of similar businesses.
(B) By providing insights on customer behavior.
(C) By lowering overall bounce rates.
(D) By improving their mobile site speed.
(E) By engaging their customers online.
Q.34 – How Can A Google My Business Location Can Be Verified?
(A) By mobile, credit, or application
(B) By license, agent, or engines
(C) By phone, e-mail, or postcard
(D) By index, payment, or vendor
(A) Set-up
(B) Lead
(C) Page view
(D) Purchase
The correct selection is:
(1) Increase sales of high-heeled shoes by 10% this year – KPI
(2) Increase of 10% in number of full video ad views on YouTube – Metric
(3) Increase online orders by 5% this quarter – KPI
(4) Increase of 20% in response rate to Google Search Ads for high heels – Metric
(A) Location has no photos.
(B) Location uses one category.
(C) Location isn’t yet open.
(D) Location includes no posts.
(A) It completes transactions for goods and services using credit cards.
(B) It offers clear, specific, quick, and accurate directions to your business.
(C) It automates follow-ups and generates reviews for your listed business.
(D) It allows your customers to make bookings right from your listing.
(E) It compares your pricing with that of similar businesses.
(A) Communicates with customers.
(B) Qualifies new leads.
(C) Responds to reviews.
(D) Enables remarketing to visitors.
(E) Shows converted sales.
(A) Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements.
(B) Share visitor information with vendors, forecast sales, complete ecommerce transactions, and gain insights into purchase history.
(C) Share information with customers, manage multiple listings together, engage with customers, and get insights on customer behavior.
(D) Share information with competitors in your market, capture visitor’s personal information, and complete transactions online.
(A) Tag Manager
(B) Surveys
(C) Search Ads 360
(D) Data Studio
(E) Display & Video 360
(A) Ads used in identical ways, on the same channels, and directed at the same audience.
(B) Ads with exposed groups, on the same message, and directed at the same audience.
(C) Ads with unexposed groups, on the same budget, and directed at the same audience.
(D) Ads used in brand lift, on the same channel, and directed at the same audience.
(A) Bidding Optimization
(B) Media mix optimization
(C) Targeting Optimization
(D) Creative Optimization
(A) Media Mix
(B) Attribution
(C) Placements
(D) Channel
(A) Targeting
(B) Media Mix
(C) Creative
(D) Bidding
(A) It should be up on the web after a 24-hour review.
(B) It should be live on the web in only a few minutes.
(C) It will take exactly three days to be published.
(D) It takes one week for the site to be reviewed and published.
(A) Store Number
(B) Store Category
(C) Store Identifier
(D) Store Code
(A) Return on ad spend
(B) Reporting freshness
(C) Machine learning
(D) Total tax deductions
(A) The conversion name for DeShawn’s store
(B) The phone number listed on his official store website
(C) A dynamically created Google forwarding number
(D) The assigned Google Click Identifier
(A) Google Firebase
(B) Google Analytics
(C) Salesforce
(D) Google Play
The correct order of steps is:
(1) Darian signs into his Google My Business.
(2) Darian selects Website from the Home menu.
(3) Darian updates all his relevant business information.
(4) Darian adds images, including a cover photo and virtual tour.
(5) Darian chooses a unique domain and points it to the website.
(A) The specific ad that led to a call conversion.
(B) The first and last name of the caller, and their home or business address.
(C) The reason for the call, and the specific zip code the call originated from.
(D) The length of each call and time it took place.
(A) To give them a call-to-action
(B) To place his ads in a customer-centric channel
(C) To build brand loyalty
(D) To get a customer to make their first purchase
(A) Send targeted advertising
(B) Show them more ads for services
(C) Ensure brand loyalty
(D) Offer them a specific call to action
The correct Match order is:
(1) Jenna would like to know how many users are visiting a specific page on her client’s website – Pageview
(2) Edith is interested in tracking how many users are signing up for her newsletter each month – Sign-up
(3) Durene would like to measure how many sales of a specific product are made – Purchase
(4) Travis wants to measure the number of new customers his campaigns are producing for a client – Lead
(A) Ads used in identical ways, on the same budget, and with exposed groups.
(B) Ads used in identical ways, on the same channels, and directed at the same audience.
(C) Ads used in identical ways, on the same budget, and used in brand lift.
(D) Ads used in identical ways, on the same channels, and with unexposed groups
(A) Create a new audience to represent offline shoppers.
(B) Use Audience insights to define an offline audience.
(C) Use Attribution Modeling to analyze offline purchasers.
(D) Import offline conversions.
(A) Select the Conversion Linker as her tag type
(B) Use a custom HTML tag on the site’s landing page
(C) Link her Google Ads and Analytics accounts
(D) Select Google Optimize as her tag type
(A) Your address, a link to your location on Google maps, or the distance to your business
(B) Your phone number, your e-mail address, or your business website
(C) Your discounts, your pricing, or all your special sales and promotions
(D) Your service reviews, your star rating, or third-party vendor testimonials
(A) Brianna can convert offline customers into online shoppers.
(B) Brianna can measure offline sales initiated from an ad click.
(C) Brianna can measure how many shoppers intend to visit her physical store.
(D) Brianna can track conversions for first opens for her app.
(A) A KPI is clear, measurable, and has a defined time frame.
(B) A KPI shows how ads are performing in real time.
(C) By definition, A KPI is a measurement of success.
(D) A KPI represents non-click actions, such as page views and leads.
(E) A KPI is media-channel specific, and KPIs aren’t interchangeable.
The correct Match order is:
(1) You use Google Ads conversion tracking with Google Analytics already implemented on site – Link Google Ads and Analytics
(2) Google Analytics Imported Goals/Transactions – No action required
(3) Google Tag Manager for Google Ads – Add on the conversion linker to Google Tag Manager
(4) Google Ads conversion tracking – Install gtag.js
(A) It automatically creates tag code snippets.
(B) It creates the Google Click Identifier tag (GCLID).
(C) It tells you which tags are on each web page.
(D) It provides reasons why tags aren’t working.
(A) XML
(B) CSV
(C) Google Forms
(D) Google Sheets
(E) HTML
(A) Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone.
(B) Create a Google Click Identifier (GCLID) that will appear on each page of your website.
(C) Create a phone snippet to identify and log the phone number of the caller for tracking.
(D) Create a phone snippet to replace your store’s number with a Google forwarding number.
(A) Google Docs
(B) XML
(C) HTML
(D) Google Sheets
(E) CSV
(A) KPIs are available once an ad campaign is complete.
(B) KPIs are media-channel specific.
(C) KPIs are quantifiable over a period of time.
(D) KPIs should be chosen from one metric for a campaign.
(E) A KPI is a measurement of success.
(A) View-through conversions
(B) All conversions
(C) Conversion value/click
(D) Assisted conversions
(A) Make Google Firebase your attribution provider.
(B) Enable your Google Analytics account in the Google Publisher Toolbar.
(C) Link your Google Firebase account with Google Analytics.
(D) Insert a required JavaScript code onto each web page of your site.
(A) Google My Business Chat Boxes allow your customers to talk to a bot you programmed.
(B) Google My Business Video Calling lets customers video chat with you in real time.
(C) Google My Business Meeting allows your customer to set up a web meeting with you.
(D) Google My Business Messaging allows customers to text directly from your listing.
(A) Attribution
(B) Media mix model
(C) Machine learning
(D) Cross-channel
(A) Machine learning
(B) Cross-channel
(C) Media mixed model
(D) Attribution
The correct Match order is:
(1) Allows you to bid based on a target return on ad spend – Target ROAS Bidding
(2) Uses advanced machine learning to automatically optimize bids – Maximize Conversions Bidding
(3) Is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget – Maximize Click
(4) Helps you get more conversions by automatically modifying your manual bids already set – Enhanced CPC
The correct order of steps is:
(1) Link your Firebase account to your Google Ads account.
(2) Select Conversions in Google Ads.
(3) Select app installs and in-app actions.
(4) View data in Google Analytics.
The correct order of steps is:
(1) Select the specific conversion action in Google Ads.
(2) Copy the code snippet/conversion tag generated.
(3) Add the conversion tracking tag to your website or app.
(4) Review your conversion data to ensure your tag is firing correctly.
(A) Link your Firebase project to your Google Ads account.
(B) Select conversion in Google Ads, and select Firebase app conversions.
(C) Assign your Google account as a Firebase Admin in Firebase.
(D) Add a required snippet of code to each site page of your online store.
(A) Between the tags of your website page, before the last line of code.
(B) Between the tags of your website page, right after the global site tag.
(C) Directly above the global site tag in the <\head> tags of all website pages.
(D) On the home page of the website, both above and below the tags.
(A) Segment the data by conversion category.
(B) Segment the data by click type.
(C) Segment the data by conversion action.
(D) Segment the data by conversion adjustment.
(A) Disable auto-tagging in all your Google Ads accounts.
(B) Add a Floodlight event snippet for each site page.
(C) Give Conversion Optimizer access to all site pages
(D) Add the Conversion Linker tag to your landing page URLs.
(A) Missing listing photos
(B) Multiple locations in one physical address
(C) Late listing registration
(D) Incorrect business name
(E) Too many listing users
(A) The conversion tracking also including offline conversions.
(B) Customers who made a purchase return to the conversion page.
(C) Customers using web browsers that allow cross-site cookies.
(D) Customers clicking the ads multiple times before purchasing.
(A) Customer demand
(B) Units sold
(C) Sale price
(D) Profit margin
(A) Multiple media channels aggregate all your data into a single view.
(B) Multiple media channels use ads in identical ways.
(C) Multiple media channels consolidate campaign data for actionable insights.
(D) Multiple media channels may use different tools to measure brand lift.
Q.84 – Which Two Statements Are True About Evaluating Your Existing Ad Campaigns? (Choose Two.)
(A) When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
(B) Measurement results should lead to actionable insights; it should inform your decision-making.
(C) One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.
(D) Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
Q.85 – Which Statement Is True About Time-Decay Attribution?
(A) It gives more credit to the touch-points closest to the conversion.
(B) It includes converting and non-converting paths.
(C) It’s the most advanced model in Google’s attribution products.
(D) It algorithmically evaluates individual customer paths.
Q.86 – Which Statement Describes Rules-Based Attribution?
(A) It algorithmically evaluates individual customer paths.
(B) It applies static logic to assign a value to each touch-point.
(C) It includes converting and non-converting paths.
(D) It’s the most advanced model in Google’s attribution products.
Q.87 – Which Statement Describes Linear Attribution?
(A) It includes converting and non-converting paths.
(B) It’s the most advanced model in Google’s attribution products.
(C) It distributes credit evenly to every single touch-point in a buyer’s journey.
(D) It algorithmically evaluates individual customer paths.
Q.88 – Which Method Should Be Used To Promote Awareness To Customers?
(A) Implicit call-to-actions
(B) Displays focused on offers
(C) Brand attributes videos
(D) Ads with generic search terms
Q.89 – Which Is An Example Of A Purchase Metric That Can Be Tracked?
(A) Return on ad spend
(B) Pages per visit
(C) Brand awareness
(D) Upsells
(A) Cross-channel attribution
(B) Brand lift
(C) Media mix model
(D) Store visits
(A) Consideration
(B) Loyalty
(C) Purchase
(D) Awareness
(A) Unit cost
(B) Volume
(C) Capacity
(D) Demand
(A) Loyalty
(B) Purchase
(C) Awareness
(D) Consideration
(A) By lowering the cost of the flower arrangements to increase margin.
(B) By lowering the price of the flower arrangements to increase demand.
(C) By raising the revenue to increase demand.
(D) By raising the margin on the arrangements to increase revenue.
(A) Google My Business Reviews
(B) Google My Business Services
(C) Google My Business Info
(D) Google My Business Insights
(A) In the Campaigns tab, under the Conversions column
(B) In the Experiment tab, under the Calls from Ads column
(C) In the Overview tab, under the Total Page view column
(D) In the Recommendations tab, under the Success column
(A) Not include prices that may eliminate customers.
(B) Use negative keywords to add limits to her ads.
(C) Include names of her competitors in the keywords.
(D) Use more specific keywords that limit the volume of clicks.
(E) Use general keywords to attract as many people as possible.
(A) Ads with exposed groups, on the same message, and directed at the same audience.
(B) Ads with unexposed groups, on the same budget, and directed at the same audience.
(C) Ads used in identical ways, on the same channels, and directed at the same audience.
(D) Ads with unexposed groups, on the same channels, and directed at the same audience.
(A) Between the tags of a web page, below the global site tag.
(B) Between the tags of a web page, right after the global site tag.
(C) Between the tags of a web page, right after the global site tag.
(D) Between the <\head> section, and requires no global site tag installation.
(A) Time onsite and referrer
(B) Total pages and load speed
(C) Page duration and visit
(D) Page load and click
(A) Media objectives
(B) Marketing objectives
(C) Business objectives
(D) Campaign metrics
(A) An address, a link to see the business on Google maps, or specific distance to location
(B) A call-to-action, a collection of services, or a digital coupon code
(C) A website sitemap, specific page links, or a web search button
(D) A phone number, a messaging button, or newsletter sign-up link
(A) Purchases
(B) Directions
(C) Pageviews
(D) Leads
(E) Sign-ups
(A) VTCs are recorded when users interact with an ad and then later convert.
(B) A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
(C) In conversion reports, VTC data are included in the conversions column rather than being separately addressed.
(D) VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.
(A) Google Ads Conversion Tracking
(B) Google Optimize
(C) Conversion Linker
(D) Floodlight Counter
(A) Provide contact information
(B) Respond to a call-for-action
(C) Demonstrate loyalty
(D) View an online advertisement
(A) He can use brand-specific search terms.
(B) He can use Display upsell ads.
(C) He can use videos to tell stories.
(D) He can highlight brand attributes.
(A) The Google account needs Standard access in Google Ads.
(B) In Firebase, the account needs to be a Firebase Develop Admin.
(C) In Firebase, the account needs to be an owner on the project you want to link.
(D) The Google account needs to have owner access in Google Ads.
(A) By opening her assisted conversions report.
(B) By segmenting the data by conversion action.
(C) By switching to the attribution overview report.
(D) By adding columns for each conversion type.
(A) A sitewide tag must be added for each conversion action.
(B) The required code snippets must be inserted within an inline frame.
(C) Auto-tagging must be turned on in all of her Google Ads.
(D) Conversion tracking tags must use HTML5 for all site pages.
(A) Google Campaign Manager
(B) Google Ads
(C) Google Play
(D) Google Analytics
(E) Google Firebase
(A) A message snippet
(B) A multimedia snippet
(C) A phone snippet
(D) A console snippet
(A) Organic discovery, and directory referral
(B) Purchase, lead, page view, and sign-up
(C) Social media account shares, and likes
(D) Unsolicited walk-ins, and product deliveries
Q.114 – Match each report with its description.
The correct Match order is:
(1) Shows the average number of days, ad clicks, and ad impressions it took users to convert – Attribution Overview report
(2) Shows how many conversions were received for each conversion action – Top Conversions report
(3) All the conversions assisted by clicks, except for the last click for each keyword – Assisted Conversions report
(4) Helps evaluate and optimize performance using the current attribution model – Campaigns report
The correct Match order is:
(1) Simplify managing your marketing tags – Tag Manager
(2) Get invaluable customer feedback – Surveys
(3) Helps small businesses understand their data – Analytics
(4) Helps fine-tune your website property – Optimize
(5) Build charts, graphs, and custom reports – Data Studio
Q.116 – Match each product available in Google Marketing Platform for Enterprise with its description.
The correct Match order is:
(1) Helps them understand their data – Analytics 360
(2) Manages all their marketing tags – Tag Manager
(3) Gets valuable customer feedback – Surveys 360
(4) Makes interactive charts and graphs – Data Studio
(A) Print
(B) Video
(C) Radio
(D) E-mail
(E) Television
(A) Search
(B) Social media
(C) Television
(D) Email
(A) E-mail
(B) Radio
(C) Display
(D) Video
(E) Search
(A) Google My Business Informer allows her to set a robocall to answer and inform phone callers.
(B) Google My Business Messaging lets her send a quick text that answers her customers’ questions.
(C) Google My Business Call Center lets her dictate a message that’s then read by a professional.
(D) Google My Business Redirect lets her decide to which phone line and device a caller is directed.
(A) Online-to-offline
(B) Search optimization
(C) Website-to-email
(D) Lead manipulation
(A) Location extensions replace traditional ads with a delivery focused specifically on sharing location information with customers.
(B) Location extensions share all of the reviews from your Google My Business listing, to entice customers to visit your location.
(C) Location extensions provide a messaging button, your phone number, and your business’s e-mail address for customer inquiries.
(D) Location extensions add an address, a link to see the business on google maps, or the distance a user is from the location to campaign ads.
(A) Someone closing one of those ads within five seconds.
(B) Ads that were viewed and converted in an offline transaction.
(C) Someone watching up to 30 seconds of those ads.
(D) Ads that deposit a cookie onto someone’s computer.
(E) Someone clicking on a part of those particular ads.
(A) He starts his day by looking at how well he’s doing on his company’s key performance indicators.
(B) He brings data to all his meetings. Data is at the center of every decision made.
(C) He maintains a set of preferred media channels that are proven to be effective and don’t need to change.
(D) He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
(A) He only checks his company’s key performance indicators during revision phases, knowing that the indicators will generally stay stable under regular use.
(B) He trusts his instincts and the thoughts of his co-workers, allowing him to take risks that yield results.
(C) He segments data using his company’s CRM dashboards, giving his organization access to data that powers their decision-making.
(D) He asks “What do you think?” questions to ensure he has enough input to make a sophisticated marketing decision.
(E) He encourages learning from failure, which is necessary for testing the possibilities and for learning what does not work.
(A) He runs tests continuously, increasing data points that help inform important strategic decisions.
(B) In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.”
(C) He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns.
(D) He starts his day by looking at how well he is doing on his company’s key performance indicators.
(E) He keeps all sales data in his CRM’s private dashboard, freeing his teammates from seeing data that will distract them from doing their jobs.
(A) Larry can use credit card purchase text credits from Google My Business.
(B) Larry can set Google My Business to transcribe voice mails to text messages.
(C) Larry can set Google My Business to automatically respond to online queries
(D) Larry can set up Messaging by adding a mobile number to Google My Business.
(A) Conversions report
(B) Google Analytics
(C) Google Tag Assistant
(D) Google Ads Conversion Tool
(A) Standard access in Firebase
(B) Standard access in Google Ads
(C) Owner on the project permissions in Firebase
(D) Owner on the project permissions in Google Ads
(A) An online-to-offline strategy
(B) A brand-focused strategy
(C) A pay-per-lead strategy
(D) A social-media strategy
(A) Standard access in Firebase
(B) Standard access within Google Ads
(C) Administrative access in Google Ads
(D) Administrative access in Firebase
(A) Differences in ad placement
(B) Differences in base pricing
(C) Differences in conversion counts
(D) Differences in attribution
(E) Differences in metric formatting
(A) Awareness
(B) Consideration
(C) Loyalty
(D) Purchase
(A) The cost of products
(B) The number of product returns
(C) The return on investment
(D) The date of transaction
(A) The listing must be created using a separate email address.
(B) State or federal permission is required to change the address.
(C) Editorial approval must be received to use the same address twice.
(D) Multiple locations can’t be uploaded at the same physical address.
(A) View-through impression
(B) Maximize conversions
(C) Target impression share
(D) Maximize clicks
(E) Enhanced CPC
(A) Google My Business Maps
(B) Google My Business Messaging
(C) Google My Business Insights
(D) Google My Business Photos
(A) A click event tag
(B) A page load event tag
(C) A social event tag
(D) A reload event tag
(A) By viewing the data by Impression-assisted conversions.
(B) By adding a column for each app conversion type in Campaigns.
(C) By segmenting the data by conversion action in Campaigns.
(D) By viewing the paths report and sorting by conversion type.
(A) Session time
(B) Click
(C) Download
(D) Page load
(E) Bounce Rate
(A) Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.
(B) View the Time Lag Report to better understand her visitor’s conversion path.
(C) Have other members of her marketing team double-check her conclusions to rule out user error.
(D) Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.
(A) Lead manipulation
(B) Local Inventory ads
(C) Website-to-email
(D) Search engine optimization
(E) Google Ads location extensions
(A) Rules-based attribution
(B) Data-driven attribution
(C) Linear attribution
(D) Position-based attribution
(A) Brand awareness
(B) Return on investment
(C) Brand favorability
(D) Brand loyalty
(A) View an online advertisement of the new restaurant.
(B) Fill out an online email subscription form to receive alerts.
(C) Call to inquire if the restaurant accepts dinner reservations.
(D) Recommend the restaurant to her social media friends.
Q.146 – What are the two key benefits of Google My Business? (Choose two.)
(A) It manages multiple listings together.
(B) It sends automated email invites to customers.
(C) It shares information with customers.
(D) It completes eCommerce transactions.
(A) A business objective
(B) A campaign metric
(C) A marketing objective
(D) A media objective
(A) He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
(B) He promotes the attitude that “failure is not an option” amongst his team members and subordinates.
(C) He starts his day by looking at how well he’s doing on his company’s key performance indicators.
(D) He maintains a set of preferred media channels proven to be effective and don’t need to change.
(E) He incorporates data into all of his decision-making concerning marketing channel selection.
(A) Link her Google Play account to her Google My Business account.
(B) Link her Google Firebird account to her Google Analytics account.
(C) Link her Google Ads account and Google Analytics account.
(D) Link her Google Play and Google Ads account.
(A) The attribution report doesn’t include website conversions.
(B) The attribution report doesn’t include app conversions.
(C) The attribution report doesn’t include phone number clicks conversions.
(D) The attribution report doesn’t include imported Analytics goals/transactions.
(A) Unsolicited walk-ins
(B) Pageviews
(C) Directory referrals
(D) Subscription sign-ups
Q.152 – Which statement is true about location extensions?
(A) Location extensions can provide a messaging button that nearby potential customers can use for inquiries.
(B) Location extensions replace traditional ads with a delivery focused on location-specific promotions.
(C) Location extensions provide potential customers with the distance to your business location along with your ad.
(D) Location extensions replace traditional ads with photos/images of your business locations.
(A) Media Mix
(B) Targeting
(C) Bidding
(D) Creative
(A) Return on ad spend
(B) Customer referrals
(C) Brand awareness
(D) Brand association
(A) Current promotions of your location
(B) The distance the customer is from your location
(C) Pictures/images of your location
(D) Your service reviews or vendor testimonials
(A) Record which ad led to a call conversion
(B) Push automated promotional ads to callers
(C) Capture phone numbers of callers
(D) Forward phone inquiries to her cell phone
(A) Display advertising
(B) An online-to-offline strategy
(C) Third-party lead generation
(D) Search engine optimization
Q.158 – What’s the best indicator that a campaign is increasing customer loyalty? (Type 2)
(A) Volume growth of customer referrals
(B) Increased brand favorability of new product
(C) Increased brand awareness
(D) An increase in average order size
(A) Remove any existing JavaScript code.
(B) Remove any legacy conversion tag.
(C) Make sure that all images are in JPEG format.
(D) Add on the conversion linker to the event tag.
(A) Each listing must be created using a separate email address.
(B) Editorial approval must be received to use the same address twice.
(C) Jared should’ve submitted the bar and restaurant under a single title.
(D) Jared can only upload a maximum of 10 listings using a bulk upload.
(A) Between the head section, and requires no global site tag installation.
(B) Between the body tags of a web page, right after the global site tag.
(C) Between the footer tags of a web page, below the global site tag
(D) Between the head tags of a web page, right after the global site tag.
(A) Google My Business insights
(B) Google My Business conversion tracking
(C) Google My Business services
(D) Google My Business reviews
(A) Photos/images for products she sells
(B) A website sitemap with specific page links
(C) A clickable link to a details page for her business location
(D) A customized ad for each particular location
(A) Upload a series of screenshots of her social media presence for each location through her account portal.
(B) Email a copy of a local business license for each location using her registered email account.
(C) Fill out and upload the required bulk verification spreadsheet through her account portal.
(D) Request a mailing of a postcard to each location with a verification code she enters into her account portal.
What Is Google Ads Measurement Certification Exam?
This exam is conducted by Google via Skillshop which tests your understanding of the various measurement solutions that Google Ads provides to measure and optimize the digital ad performance.
This course tests you on various aspects like setting up tracking to measure conversions, analyzing conversion data, taking effective action for your marketing objectives, and choosing the right attribution model.
This exam consists of a total of 50 questions and you have 75 minutes to complete the exam. Once, you select and save an answer, you cannot go back and edit your answer. You need to score 80% or higher to pass and earn the certificate. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.
Exam Requirements
There are three main requirements for applying to this exam:
(1) You should own a Smartphone or Computer.
(2) You should have an active Internet Connection.
(3) You should have a free Google Account.
Course Modules Of The Exam
There are a total of 8 modules on which you are tested in this exam.
(1) Turn Business Objectives into Marketing Goals.
(2) Assign value to what’s being measured .
(3) Evaluate Results and take Action.
(4) Get acquainted with Conversion Tracking.
(5) Set up Conversion Tracking to meet your Goals.
(6) Analyze and optimize with Conversion data.
(7) Get to know Google My Business
(8) Why they love Google Marketing Platform
Key Features Of Google Ads Measurement Quizlet
The main features of this course are:
(1) It is designed by Google itself so the information provided is of high quality.
(2) It provides a Certificate which has recognition in the job industry.
(3) A user has unlimited access to the exam and it’s totally free.
Conclusion
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can get the answers to the Google Ads Measurement Knowledge Check Assessment exam by going to Google Ads Measurement Certification Knowledge Check Assessment Answers page. You should also check out answers to other Google Ads Certification exams like Google Ads Search Certification Exam Answers, Google Ads Display Certification Exam Answers, Google Ads Video Certification Exam Answers, Google Ads Apps Certification Exam Answers, and Shopping Ads Certification Exam Answers.
Google Ads Measurement Certification Exam Answers
If you have any new questions to share or you’re having some doubts then feel free to comment down below. Google Ads Apps Certification Exam Answers, and Shopping Ads Certification Exam Answers.
If you have any new questions to share or you’re having some doubts then feel free to comment down below.
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